3. Communication is the activity of
conveying meaningful information.
Communication requires a sender, a
message, and an intended recipient.
The Sender The Receiver
4. It collectively refers to the communication
processes that are meant for corporate or
business purposes.
Refers to the communication within
corporate organization (internal
communication) as well as the communication
between different corporate entities
(external communication).
Corporate communication can
5. The effective corporate communication
does requires the carefully formulated and
the implemented program, one which will
both craft the corporation's image and a
protect which image when the problems
arise. A Power of the Corporate
Communication is the most straight-
talking guide of today's for mastering
an art.
6. The key components of a corporate
communication function are:
1. Methods to manage the multiple
constituencies.
2. Deliver consistent and the relevant
messages.
3. Crisis communication tactics.
4. Dangers of creating the "spin" as opposed to
facing the problems head-on.
7. There are various types of
Corporate Communication:
Employee Communications
Organizations distinguish their audiences
as internal or external; employees are an
internal audience. The types of communications
that are used for addressing employees include
personnel handbooks, Intranets (websites that
are private and for internal company use only)
8. Investor Relations:
Investor relations is an important part of
public companies' corporate communications.
Here, investors are considered an internal
audience, since they have a particular stake in a
company's financial security. Communications to
investors include annual reports,
quarterly updates, stock
news, market analysis, board of
trustees meeting minutes and financial
9. Marketing:
Marketing is an important tool for every
organization---business or health
care, nonprofit or retail. In a corporate
communications office, marketing addresses
external audiences---consumers and clients.
Marketing plays an integral role;
this function is responsible for
"putting the face" on a company's
offerings and products and itself.
10. Government Relations:
Government relations is another piece of a
corporate communications strategy that involves
external audiences like, law
makers, lobbyists, watchdog groups and, of
course, the government itself. Communications
departments that spend time on dealing with
government
relations usually will delegate
this role to a specialized
11. The importance of corporate
communications is not down purely to the need
to protect the public face of the company but
more fundamentally, to the smooth running of
the company - specifically the delivery of the
strategy and goals of the organization.
