Seven top tips on how to improve your digital marketing for 2015. First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.

1. SEVEN HABITS OF
HIGHLY EFFECTIVE
DIGITAL MARKETERS
Sean Singleton
Managing Director
Digital Annexe

2. FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014
THE NEXT
5 YEARS
IN DIGITAL
DA
UNIVERSITY
2014
h"p://digitalannexe.com/university/

3. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
This is me!
@paulpingles

4. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
This
is
him!
Stephen
Covey

5. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS

6. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS

7. HABIT NO. 1

8. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Be Strategic

9. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Strategic thinking
is thinking about
the future

10. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Think long term /
Act real time

11. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Focus on the
important things

12. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20%
OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF
THE YOUR REVENUE OR PROFIT
THE STRATEGIC CHALLENGE IS TO FIND WHAT IS
THAT KEY 20% ACTIVITY

13. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Leaky bucket

14. Most digital marketing efforts focus…
Awareness Interest Buy Advocates
Too
Much
Here
And
Not
Enough
Here

15. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Too much effort on
driving traffic and
not enough on
conversion

16. HABIT NO. 2

17. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Get the data right

18. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Make sure you are
collecting all the
right data

19. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
In our experience,
most companies
have incorrectly set
up their analytics
software

20. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Incorrect Data
Equals Bad Decisions

21. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Making the most of
the analytics toolkit

22. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
For example
Google Analytics is
consistently improving
and many companies
struggle to keep up with
these feature updates

23. HABIT NO. 3

24. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The user comes first

25. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Most business talk a good
game about being
customer centric

26. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
However in reality its
common for different
business units to bombard
consumers with too much
information

27. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Also many large
businesses have old
systems that dictate how
they communicate and
interact with their
customer

28. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
36% of top brand
sites in the UK are
not mobile optimised
Source:
IAB
April
2014

29. HABIT NO.4

30. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Move quicker

31. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
...Talking about
revolution

32. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Digital disruption

33. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
“Software is eating the world. It’s changing so many aspect
of our everyday lives – The cars we drive, the appliances we
use at home, the way we connect with loved ones. And
businesses normally wouldn’t think of as technology
business are using software to change their products and
industries, from running shoes to oil pipelines”
Atlassian co-founders Mike Cannon-Brookes
and Scott Farquhar, and president Jay Simons

34. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The Digital Native

35. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Act like a start up

36. HABIT NO. 5

37. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Video:
Long live the
content king

38. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
69
%
By 2017, video will account for 69% of all
consumer internet traffic
Source:
Cisco
Report
June
2014

39. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
64
%
Of marketers expect video to dominate their
strategies in the near future
Source:
Nielson

40. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Powerful at
creating
emotional
connections

41. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
57 %
Of consumers say that watching product
videos makes them more confident in online
purchase decisions
Source:
Invodo

42. HABIT NO. 6

43. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Joined up marketing

44. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Big company silos

45. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Big company politics

46. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Creating a brand
vision that every-body
buys into

47. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Insist all your
agencies play nice

48. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Develop integrated
dashboards and teams

49. HABIT NO. 7

50. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Create a testing &
experimental culture

51. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS

52. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Focus on
continues marginal
improvement
Dave
Brailsford

53. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Startup culture is
obsessed with continual
optimisation of all stages
of the marketing process
(Awareness, Interest, Acquisition and Conversion)

54. SUMMARY

55. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Be strategic

56. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Get the data right

57. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The user comes first

58. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Move quicker

59. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Video:
Long live the
content king

60. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Joined up marketing

61. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Create a testing &
experimental culture

62. IMPACT. MADE SIMPLE.
THANK YOU
Sean Singleton
Managing Director
Digital Annexe

63. FIRST PRESENTED AT DAU2014 EVENT
THE NEXT
5 YEARS
IN DIGITAL
DA
UNIVERSITY
2014
h"p://digitalannexe.com/university