SlideShare une entreprise Scribd logo
1  sur  63
Télécharger pour lire hors ligne
SEVEN HABITS OF 
HIGHLY EFFECTIVE 
DIGITAL MARKETERS 
Sean Singleton 
Managing Director 
Digital Annexe
FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 
THE NEXT 
5 YEARS 
IN DIGITAL 
DA 
UNIVERSITY 
2014 
h"p://digitalannexe.com/university/
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
This is me! 
@paulpingles
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
This 
is 
him! 
Stephen 
Covey
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
HABIT NO. 1
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Be Strategic
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Strategic thinking 
is thinking about 
the future
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Think long term / 
Act real time
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Focus on the 
important things
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20% 
OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF 
THE YOUR REVENUE OR PROFIT 
THE STRATEGIC CHALLENGE IS TO FIND WHAT IS 
THAT KEY 20% ACTIVITY
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Leaky bucket
Most digital marketing efforts focus… 
Awareness Interest Buy Advocates 
Too 
Much 
Here 
And 
Not 
Enough 
Here
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Too much effort on 
driving traffic and 
not enough on 
conversion
HABIT NO. 2
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Get the data right
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Make sure you are 
collecting all the 
right data
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
In our experience, 
most companies 
have incorrectly set 
up their analytics 
software
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Incorrect Data 
Equals Bad Decisions
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Making the most of 
the analytics toolkit
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
For example 
Google Analytics is 
consistently improving 
and many companies 
struggle to keep up with 
these feature updates
HABIT NO. 3
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
The user comes first
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Most business talk a good 
game about being 
customer centric
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
However in reality its 
common for different 
business units to bombard 
consumers with too much 
information
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Also many large 
businesses have old 
systems that dictate how 
they communicate and 
interact with their 
customer
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
36% of top brand 
sites in the UK are 
not mobile optimised 
Source: 
IAB 
April 
2014
HABIT NO.4
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Move quicker
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
...Talking about 
revolution
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Digital disruption
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
“Software is eating the world. It’s changing so many aspect 
of our everyday lives – The cars we drive, the appliances we 
use at home, the way we connect with loved ones. And 
businesses normally wouldn’t think of as technology 
business are using software to change their products and 
industries, from running shoes to oil pipelines” 
Atlassian co-founders Mike Cannon-Brookes 
and Scott Farquhar, and president Jay Simons
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
The Digital Native
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Act like a start up
HABIT NO. 5
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Video: 
Long live the 
content king
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
69 
% 
By 2017, video will account for 69% of all 
consumer internet traffic 
Source: 
Cisco 
Report 
June 
2014
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
64 
% 
Of marketers expect video to dominate their 
strategies in the near future 
Source: 
Nielson
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Powerful at 
creating 
emotional 
connections
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
57 % 
Of consumers say that watching product 
videos makes them more confident in online 
purchase decisions 
Source: 
Invodo
HABIT NO. 6
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Joined up marketing
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Big company silos
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Big company politics
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Creating a brand 
vision that every-body 
buys into
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Insist all your 
agencies play nice
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Develop integrated 
dashboards and teams
HABIT NO. 7
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Create a testing & 
experimental culture
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Focus on 
continues marginal 
improvement 
Dave 
Brailsford
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Startup culture is 
obsessed with continual 
optimisation of all stages 
of the marketing process 
(Awareness, Interest, Acquisition and Conversion)
SUMMARY
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Be strategic
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Get the data right
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
The user comes first
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Move quicker
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Video: 
Long live the 
content king
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Joined up marketing
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Create a testing & 
experimental culture
IMPACT. MADE SIMPLE. 
THANK YOU 
Sean Singleton 
Managing Director 
Digital Annexe
FIRST PRESENTED AT DAU2014 EVENT 
THE NEXT 
5 YEARS 
IN DIGITAL 
DA 
UNIVERSITY 
2014 
h"p://digitalannexe.com/university

Contenu connexe

Tendances

10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyNewsCred
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download TodayGary Vaynerchuk
 
The B2B Content Marketing Workbook
The B2B Content Marketing WorkbookThe B2B Content Marketing Workbook
The B2B Content Marketing WorkbookVelocity Partners
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 
How to Write Clickass Presentations that Convert
How to Write Clickass Presentations that ConvertHow to Write Clickass Presentations that Convert
How to Write Clickass Presentations that ConvertBarry Feldman
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
No more BORING marketing!
No more BORING marketing!No more BORING marketing!
No more BORING marketing!WAKSTER Limited
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
Netflix Digital Strategy
Netflix Digital StrategyNetflix Digital Strategy
Netflix Digital StrategyVCCP
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandGYK Antler
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at MarketingHubSpot
 
17 Things Powerful People Say
17 Things Powerful People Say17 Things Powerful People Say
17 Things Powerful People SayGetSmarter
 

Tendances (20)

10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
 
Five Apps You Should Download Today
Five Apps You Should Download TodayFive Apps You Should Download Today
Five Apps You Should Download Today
 
The B2B Content Marketing Workbook
The B2B Content Marketing WorkbookThe B2B Content Marketing Workbook
The B2B Content Marketing Workbook
 
The Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More CustomersThe Science of Story: How Brands Can Use Storytelling To Get More Customers
The Science of Story: How Brands Can Use Storytelling To Get More Customers
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
How to Write Clickass Presentations that Convert
How to Write Clickass Presentations that ConvertHow to Write Clickass Presentations that Convert
How to Write Clickass Presentations that Convert
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
 
No more BORING marketing!
No more BORING marketing!No more BORING marketing!
No more BORING marketing!
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
Netflix Digital Strategy
Netflix Digital StrategyNetflix Digital Strategy
Netflix Digital Strategy
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
 
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsHow to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
17 Things Powerful People Say
17 Things Powerful People Say17 Things Powerful People Say
17 Things Powerful People Say
 

En vedette

The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
 
Instagram 101 for Business
Instagram 101 for BusinessInstagram 101 for Business
Instagram 101 for BusinessBuffer
 
4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of MouthReferralCandy
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To IgnoreGary Vaynerchuk
 
Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursSocial Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursWe Are Social Singapore
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingMoving Targets
 
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterBuffer
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
 
The ROI of Trust in Social Selling
The ROI of Trust in Social SellingThe ROI of Trust in Social Selling
The ROI of Trust in Social SellingBarbara Giamanco
 

En vedette (20)

The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
 
Instagram 101 for Business
Instagram 101 for BusinessInstagram 101 for Business
Instagram 101 for Business
 
4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled |
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social Media
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
How to Choose the Perfect Stock Photo
How to Choose the Perfect Stock PhotoHow to Choose the Perfect Stock Photo
How to Choose the Perfect Stock Photo
 
6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore6 Snapchat Hacks Too Easy To Ignore
6 Snapchat Hacks Too Easy To Ignore
 
Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursSocial Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped Entrepreneurs
 
Psychology Hacks to Boost your Marketing
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your Marketing
 
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and Twitter
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media Headlines
 
The ROI of Trust in Social Selling
The ROI of Trust in Social SellingThe ROI of Trust in Social Selling
The ROI of Trust in Social Selling
 

Similaire à Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!

I Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business SessionsI Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business SessionsApigee | Google Cloud
 
Digimarketing for Tourism. Presented at University of the Sunshine Coast
Digimarketing for Tourism. Presented at University of the Sunshine CoastDigimarketing for Tourism. Presented at University of the Sunshine Coast
Digimarketing for Tourism. Presented at University of the Sunshine CoastIan Fenwick, Digital Marketing
 
Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!G3 Communications
 
Your New Digital Business & APIs
Your New Digital Business & APIs Your New Digital Business & APIs
Your New Digital Business & APIs CA API Management
 
Fixing marketing data: how to achieve success in a data-driven world
Fixing marketing data: how to achieve success in a data-driven worldFixing marketing data: how to achieve success in a data-driven world
Fixing marketing data: how to achieve success in a data-driven worldMAD//Fest London
 
The Three Things EVERY Aspiring SaaS Company Should Know!
The Three Things EVERY Aspiring SaaS Company Should Know!The Three Things EVERY Aspiring SaaS Company Should Know!
The Three Things EVERY Aspiring SaaS Company Should Know!ServiceSource
 
Digital Thinking to unite sales and operations - LIMRA Bangkok 2015
Digital Thinking to unite sales and operations - LIMRA Bangkok 2015Digital Thinking to unite sales and operations - LIMRA Bangkok 2015
Digital Thinking to unite sales and operations - LIMRA Bangkok 2015The Digital Insurer
 
Digital Business Whitepaper_ Digitizing the ESC_final
Digital Business Whitepaper_ Digitizing the ESC_finalDigital Business Whitepaper_ Digitizing the ESC_final
Digital Business Whitepaper_ Digitizing the ESC_finalRichard Howells
 
Digitizing the supply chain
Digitizing the supply chainDigitizing the supply chain
Digitizing the supply chainAvi Shacham
 
Beyond the Everyday Bank
Beyond the Everyday BankBeyond the Everyday Bank
Beyond the Everyday Bankaccenture
 
Preparing for the B2B digital revolution
Preparing for the B2B digital revolutionPreparing for the B2B digital revolution
Preparing for the B2B digital revolutionPaul Wlodarczyk
 
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayPayment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayAndrew Barnes
 
Salesforce - NOAH17 Berlin
Salesforce - NOAH17 BerlinSalesforce - NOAH17 Berlin
Salesforce - NOAH17 BerlinNOAH Advisors
 
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
 

Similaire à Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015! (20)

I Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business SessionsI Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business Sessions
 
AI-Link
AI-LinkAI-Link
AI-Link
 
6.2.15
6.2.156.2.15
6.2.15
 
Digimarketing for Tourism. Presented at University of the Sunshine Coast
Digimarketing for Tourism. Presented at University of the Sunshine CoastDigimarketing for Tourism. Presented at University of the Sunshine Coast
Digimarketing for Tourism. Presented at University of the Sunshine Coast
 
Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!
 
Your New Digital Business & APIs
Your New Digital Business & APIs Your New Digital Business & APIs
Your New Digital Business & APIs
 
Fixing marketing data: how to achieve success in a data-driven world
Fixing marketing data: how to achieve success in a data-driven worldFixing marketing data: how to achieve success in a data-driven world
Fixing marketing data: how to achieve success in a data-driven world
 
The Three Things EVERY Aspiring SaaS Company Should Know!
The Three Things EVERY Aspiring SaaS Company Should Know!The Three Things EVERY Aspiring SaaS Company Should Know!
The Three Things EVERY Aspiring SaaS Company Should Know!
 
Digital Thinking to unite sales and operations - LIMRA Bangkok 2015
Digital Thinking to unite sales and operations - LIMRA Bangkok 2015Digital Thinking to unite sales and operations - LIMRA Bangkok 2015
Digital Thinking to unite sales and operations - LIMRA Bangkok 2015
 
Ortec plandag-2016
Ortec plandag-2016Ortec plandag-2016
Ortec plandag-2016
 
Digital Business Whitepaper_ Digitizing the ESC_final
Digital Business Whitepaper_ Digitizing the ESC_finalDigital Business Whitepaper_ Digitizing the ESC_final
Digital Business Whitepaper_ Digitizing the ESC_final
 
Marketing Presentation Template
Marketing Presentation TemplateMarketing Presentation Template
Marketing Presentation Template
 
Digitizing the supply chain
Digitizing the supply chainDigitizing the supply chain
Digitizing the supply chain
 
Beyond the Everyday Bank
Beyond the Everyday BankBeyond the Everyday Bank
Beyond the Everyday Bank
 
Preparing for the B2B digital revolution
Preparing for the B2B digital revolutionPreparing for the B2B digital revolution
Preparing for the B2B digital revolution
 
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePayPayment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePay
 
frostii friday1
frostii friday1frostii friday1
frostii friday1
 
Retail’s Digital Transformation
Retail’s Digital TransformationRetail’s Digital Transformation
Retail’s Digital Transformation
 
Salesforce - NOAH17 Berlin
Salesforce - NOAH17 BerlinSalesforce - NOAH17 Berlin
Salesforce - NOAH17 Berlin
 
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...
 

Dernier

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 

Dernier (20)

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 

Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!

  • 1. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Sean Singleton Managing Director Digital Annexe
  • 2. FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 THE NEXT 5 YEARS IN DIGITAL DA UNIVERSITY 2014 h"p://digitalannexe.com/university/
  • 3. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS This is me! @paulpingles
  • 4. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS This is him! Stephen Covey
  • 5. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
  • 6. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
  • 8. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Be Strategic
  • 9. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Strategic thinking is thinking about the future
  • 10. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Think long term / Act real time
  • 11. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Focus on the important things
  • 12. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20% OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF THE YOUR REVENUE OR PROFIT THE STRATEGIC CHALLENGE IS TO FIND WHAT IS THAT KEY 20% ACTIVITY
  • 13. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Leaky bucket
  • 14. Most digital marketing efforts focus… Awareness Interest Buy Advocates Too Much Here And Not Enough Here
  • 15. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Too much effort on driving traffic and not enough on conversion
  • 17. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Get the data right
  • 18. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Make sure you are collecting all the right data
  • 19. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS In our experience, most companies have incorrectly set up their analytics software
  • 20. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Incorrect Data Equals Bad Decisions
  • 21. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Making the most of the analytics toolkit
  • 22. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS For example Google Analytics is consistently improving and many companies struggle to keep up with these feature updates
  • 24. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The user comes first
  • 25. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Most business talk a good game about being customer centric
  • 26. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS However in reality its common for different business units to bombard consumers with too much information
  • 27. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Also many large businesses have old systems that dictate how they communicate and interact with their customer
  • 28. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 36% of top brand sites in the UK are not mobile optimised Source: IAB April 2014
  • 30. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Move quicker
  • 31. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS ...Talking about revolution
  • 32. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Digital disruption
  • 33. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS “Software is eating the world. It’s changing so many aspect of our everyday lives – The cars we drive, the appliances we use at home, the way we connect with loved ones. And businesses normally wouldn’t think of as technology business are using software to change their products and industries, from running shoes to oil pipelines” Atlassian co-founders Mike Cannon-Brookes and Scott Farquhar, and president Jay Simons
  • 34. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The Digital Native
  • 35. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Act like a start up
  • 37. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Video: Long live the content king
  • 38. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 69 % By 2017, video will account for 69% of all consumer internet traffic Source: Cisco Report June 2014
  • 39. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 64 % Of marketers expect video to dominate their strategies in the near future Source: Nielson
  • 40. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Powerful at creating emotional connections
  • 41. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 57 % Of consumers say that watching product videos makes them more confident in online purchase decisions Source: Invodo
  • 43. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Joined up marketing
  • 44. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Big company silos
  • 45. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Big company politics
  • 46. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Creating a brand vision that every-body buys into
  • 47. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Insist all your agencies play nice
  • 48. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Develop integrated dashboards and teams
  • 50. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Create a testing & experimental culture
  • 51. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
  • 52. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Focus on continues marginal improvement Dave Brailsford
  • 53. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Startup culture is obsessed with continual optimisation of all stages of the marketing process (Awareness, Interest, Acquisition and Conversion)
  • 55. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Be strategic
  • 56. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Get the data right
  • 57. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The user comes first
  • 58. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Move quicker
  • 59. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Video: Long live the content king
  • 60. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Joined up marketing
  • 61. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Create a testing & experimental culture
  • 62. IMPACT. MADE SIMPLE. THANK YOU Sean Singleton Managing Director Digital Annexe
  • 63. FIRST PRESENTED AT DAU2014 EVENT THE NEXT 5 YEARS IN DIGITAL DA UNIVERSITY 2014 h"p://digitalannexe.com/university