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La scuola di VERO
La scuola di VERO
Mobile
Mobile is growing faster than                                                       Internet
any technology before                                                              (Post Pc)



                                                          Desktop
                                                          Internet                 10B+

                                                          1B+
                                                 PC


                         Microcomputer
                                                100MM+


             Mainframe        10MM+


               1MM+




                                                                                                               Units/
               1960        1970          1980      1990   2000              2010              2020             Users



                                                            Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
Let’s go through some   facts!
“    In 10 years, there will be
        50 billion devices



                                   ”
    connected to the Internet


    Hans Vestberg - CEO Ericcson
1.8 billion
Internet users worldwide by 2012




                                   Source: Juniper 2011
700 billion Facebook
per month spent on
                   mins

                      Source: Facebook Sept 2011
40 billion spam emails sent per day




                    Source: Symantec Intelligence June 2011
near 6 billion mobile phone users

 China and India… rock! :-)




                  Source: Mobithinking - November 2011
Mobile games revenue to top $11bn by
                               2015*




                         Source: Juniper Prediction 2011
+100 million
     iPhones sold by 2012


 +60 million
       iPads sold by 2012


                            Source: AllthingsDigital.com - November 2011
                                                            | Gartner 2011
In 2010 16m tablets were sold,
  in 2012 it will reach 85 million




                         Source: eMarketer 2011
Today 60% of Apple’s revenues are mobile.
                       In 2008 it was 10%
Paypal is expecting over $3.5 billion in transactions from
           mobile devices by the end of 2011.
  And by 2013, the online payment giant is expecting
   its mobile payments volume to reach $7.5 billion.
                                                             Source: PayPal 2011
2014   mobile will become the first
       way to access to internet
2014
       mobile will not replace pcs
       pcs remain the first tool for work
       but mobile brings technology in physical world
Humans were born to move
:)

     mobile makes people feeling    :(
     free from the “chains” of pc
all you
need      all in
          ONE      because
                   LESS is
                   more
wallet
keys
phone    ⧽   pick only one of them




                              http://www.slideshare.net/space150/mobile-trends-june-2011
Is NFC something new?

Not at all. Offices have
been using it for years...
By the end of 2012, all the
smartphones will be
available to pay through
NFC technology
(Microsoft and iOs, too)
A moving paradigm



                    pull                             pull&push


     information            fixed     entertainment                location




      dayparts              search    always on                   relevance

                   social                            contextual
A2P
of all Google searches


20%
             are for local
             information


                     of all Google Maps usage
                        is on mobile devices in


                50%
                                     July 2011




        of fuel savings are created each year
      thanks to Google’s new route-around-


$250,000
                                 traffic feature




                                      Source: Mashable / Techcrunch
http://www.slideshare.net/space150/mobile-trends-june-2011
Chromaroma, a travel game for
London’s Oyster card system, lets you
compete against friends for points as
you travel, making public transit more
fun.
Mobile Devices: A “Go To” Travel Resource in 2012




        44%
        of U.S. travelers plan on using their
        mobile phone or smartphone more as a
        travel resource during trips in 2012




                                                    Source: TripAdvisor 2012 Travel Trends/Rearden Commerce
Mobile, but don’t forget social
Mobile Devices: A “Go To” Travel Resource in 2012


42% of business travelers indicated they access the mobile Web on their devices of choice to perform tasks
that they wouldn’t ordinarily do on their desktops



                                                                With 84% reporting using smart phones for
                                                                    business use during travel, participants
                                                            indicated their top three travel-related activities
                                                          via mobile phone today are focused on location:

                                                                      mapping or finding directions (80%);
                                                                         researching local activities (63%);
                                                                researching destination information (55%).
Anywhere, anytime




            72%
                    of all social network users access
                    their social network sites daily while
                    they are travelling




                                                      Source: Tripl Research
Interstitial time is a treasure (for business)




                 200 mil           passengers will board
                                   GOGO-WIFI flights this year




                                                                Source: Tripl Research
First find reliable opinions, then feel confident to plan your travel


     69%
of all travel companies
saw traffic growth from
        Facebook


                                                                                    2.566.000
                                                                                    The number of fans of top
                                                                                    5 airlines on Facebook*

                                                                                                 Source: Tripl Research
       *South West, Lufthansa, United Airlines, American Airlines, Delta Airlines
Something secret?




                    Source: Tripl Research
31%
 plan to use travel apps
on their mobile device or
    smartphone in 2012




                            47%   use mobile
                                  to organise their travel


                            34%   use it
                                  to pre-purchase infos

                                          Source: TripAdvisor 2012 Travel Trends
37%
will use a mobile device
for restaurants research

27 % will use one for attractions research
26 % will use one for accommodations research




                                                Source: TripAdvisor 2012 Travel Trends
16% percent plan to use travel apps on their tablet devices



                                                              Source: TripAdvisor 2012 Travel Trends
What’s next?
Just remember that
human will come first
A mobile view for BTO 2011 by Valentina Paruzzi

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A mobile view for BTO 2011 by Valentina Paruzzi

  • 1.
  • 4. Mobile Mobile is growing faster than Internet any technology before (Post Pc) Desktop Internet 10B+ 1B+ PC Microcomputer 100MM+ Mainframe 10MM+ 1MM+ Units/ 1960 1970 1980 1990 2000 2010 2020 Users Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
  • 5. Let’s go through some facts!
  • 6. In 10 years, there will be 50 billion devices ” connected to the Internet Hans Vestberg - CEO Ericcson
  • 7. 1.8 billion Internet users worldwide by 2012 Source: Juniper 2011
  • 8. 700 billion Facebook per month spent on mins Source: Facebook Sept 2011
  • 9. 40 billion spam emails sent per day Source: Symantec Intelligence June 2011
  • 10. near 6 billion mobile phone users China and India… rock! :-) Source: Mobithinking - November 2011
  • 11. Mobile games revenue to top $11bn by 2015* Source: Juniper Prediction 2011
  • 12. +100 million iPhones sold by 2012 +60 million iPads sold by 2012 Source: AllthingsDigital.com - November 2011 | Gartner 2011
  • 13. In 2010 16m tablets were sold, in 2012 it will reach 85 million Source: eMarketer 2011
  • 14. Today 60% of Apple’s revenues are mobile. In 2008 it was 10%
  • 15. Paypal is expecting over $3.5 billion in transactions from mobile devices by the end of 2011. And by 2013, the online payment giant is expecting its mobile payments volume to reach $7.5 billion. Source: PayPal 2011
  • 16. 2014 mobile will become the first way to access to internet
  • 17. 2014 mobile will not replace pcs pcs remain the first tool for work but mobile brings technology in physical world
  • 18. Humans were born to move
  • 19. :) mobile makes people feeling :( free from the “chains” of pc
  • 20. all you need all in ONE because LESS is more
  • 21. wallet keys phone ⧽ pick only one of them http://www.slideshare.net/space150/mobile-trends-june-2011
  • 22. Is NFC something new? Not at all. Offices have been using it for years...
  • 23. By the end of 2012, all the smartphones will be available to pay through NFC technology (Microsoft and iOs, too)
  • 24. A moving paradigm pull pull&push information fixed entertainment location dayparts search always on relevance social contextual
  • 25. A2P
  • 26. of all Google searches 20% are for local information of all Google Maps usage is on mobile devices in 50% July 2011 of fuel savings are created each year thanks to Google’s new route-around- $250,000 traffic feature Source: Mashable / Techcrunch
  • 27.
  • 29. Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun.
  • 30. Mobile Devices: A “Go To” Travel Resource in 2012 44% of U.S. travelers plan on using their mobile phone or smartphone more as a travel resource during trips in 2012 Source: TripAdvisor 2012 Travel Trends/Rearden Commerce
  • 31. Mobile, but don’t forget social
  • 32. Mobile Devices: A “Go To” Travel Resource in 2012 42% of business travelers indicated they access the mobile Web on their devices of choice to perform tasks that they wouldn’t ordinarily do on their desktops With 84% reporting using smart phones for business use during travel, participants indicated their top three travel-related activities via mobile phone today are focused on location: mapping or finding directions (80%); researching local activities (63%); researching destination information (55%).
  • 33. Anywhere, anytime 72% of all social network users access their social network sites daily while they are travelling Source: Tripl Research
  • 34. Interstitial time is a treasure (for business) 200 mil passengers will board GOGO-WIFI flights this year Source: Tripl Research
  • 35. First find reliable opinions, then feel confident to plan your travel 69% of all travel companies saw traffic growth from Facebook 2.566.000 The number of fans of top 5 airlines on Facebook* Source: Tripl Research *South West, Lufthansa, United Airlines, American Airlines, Delta Airlines
  • 36. Something secret? Source: Tripl Research
  • 37. 31% plan to use travel apps on their mobile device or smartphone in 2012 47% use mobile to organise their travel 34% use it to pre-purchase infos Source: TripAdvisor 2012 Travel Trends
  • 38. 37% will use a mobile device for restaurants research 27 % will use one for attractions research 26 % will use one for accommodations research Source: TripAdvisor 2012 Travel Trends
  • 39. 16% percent plan to use travel apps on their tablet devices Source: TripAdvisor 2012 Travel Trends
  • 40. What’s next? Just remember that human will come first