FREE Course & eBook: https://www.udemy.com/getting-digital-marketing-right/?couponCode=slidesharefreebie Getting Digital Marketing Right on Amazon: http://www.amazon.com/dp/B00SG4TGWU You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with different consultants, agencies, and potential hires. Still, there’s still no clear answer… How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion dollar budget, this might be easy. But, we aren’t in that position. You’re about to discover how to grow your business and attain your goals with the two things you need for powerful marketing… First of all, you need to know how to turn your digital presence into something useful, like leads or customers. To do this, you need a digital sales funnel in place – from top to bottom. These are the six stages of the digital sales funnel: Stage 1: Generate Demand Stage 2: Capture Quality Leads Stage 3: Nurture Leads Stage 4: Convert Leads into Customers Stage 5: Close, Deliver, & Satisfy Stage 6: Referrals and Follow Up But that alone doesn’t mean much unless there’s a clear purpose. To have a purpose, we need a strategy. To develop that strategy, we’ll walk through five-steps: The First Step – Where are you today? The Second Step – Finding Your Ideal The Third Step – Mapping Out Your Plan The Fourth Step – Getting Your Hands Dirty The Fifth Step – Recap & Review Have you noticed we didn’t say that you have to know how to do popular digital marketing tactics? Search engine optimization has backlinks to build and keywords to optimize for. Email lists have to be set up, connected to your website, and segmented based on the audience. Your website – well that might need to be coded from the ground up again. But we aren’t going to worry about that. It isn’t our job to know how to build a website, or do SEO, or any of that technical knowledge. That’s not what getting digital marketing right is about. We do want to know how these techniques will help us and if they make sense for our business. That’s what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy. What does it take to move us from today to our ideal future? The only way to get there is to know what that future ideal is, where we are today, and what plan will help us in that journey. Developing a strategy like this is exciting! Whether you call it online marketing, internet marketing, or digital marketing, it all comes down to this: we want a method we can leverage to grow our business and reach our goals. Digital marketing can be the way to grow your business and attain your goals. It is powerful marketing. You just need a digital sales funnel and a strategy. Get your copy today! http://

1. Getting Digital Marketing Right
A Simplified Process for Business Growth,
Goal Attainment, and Powerful Marketing
Book available on Amazon.com
Course on Udemy.com
David J. Bradley
Founder & Digital Marketing Strategist
David@PrimalDM.com

2. The Big Idea – an Introduction
Creating a strategy is exciting,
but it takes an investment of time, energy, and money

3. The Fundamentals
1 |
2 |
3 |
Focus on Return-on-Investment
Dime-a-Dozen Tactics
Becoming the Leader of Tomorrow

4. SKEPTICS
IS A DIGITAL MARKETING STRATEGY REALLY NECESSARY?
Do I need a big budget for this to be worth it?
Do I have to be tech-savvy or a designer?
I’m not an MBA. I’m sort of a newbie. Am I ready?...
Not trying to brag, but I’m pretty darn good at digital marketing…
What’s in it for me?

5. The Big Idea
Two Keys to Success
Digital success is found with two key elements:
Digital Sales Funnel and Strategy

6. The Fundamentals
1 |
2 |
3 |
The amount of information in digital marketing is overwhelming
Simplicity is the ultimate sophistication
There is no silver bullet

7. BEFORE WE GO ON
SOMETHING I WANT YOU TO KNOW
I started my agency with a mission:
• Help my clients reach their goals

8. The Big Idea
Why YOU Need a Strategy
There’s a reason for you to have a strategy,
and it’s unique to YOU.

9. The Fundamentals
1 |
2 |
3 |
Look at what your business goals are
Discover why they are important to you
Every time you find the why, ask yourself why again

10. The Big Idea
Building Your Strategy Team
Your support network and project group is vital to your success.

11. The Fundamentals
1 |
2 |
3 |
What departments are affected?
Can you manage the group dynamics?
What office politics do you need to be concerned with?

12. REMEMBER
LESS IS MORE.
Have the fewest members that makes sense,
you can always add more later on.

13. EXAMPLE
WHAT WOULD AN ANSWER LOOK LIKE?
• First, what is your business goal for the next year?
• I'd like to double my sales team and break $2.5 million in annual revenues.
• What is so important about that goal?
• Well, I’ve had my eye on this place I’d like my business to be for about three years now. Having that
sales team to back me would get me there.
• Why is that important?
• At that size, I’d have enough revenues to continue growing the business and not stress about cash flows.
• And ultimately, what would having that do for you?
• I know part of the reinvestment would go into hiring someone to assist me. All of the administrative work
that takes up my time and some activities that distract me from what I really enjoy working on… I’d like
one or two people to handle that stuff. I don’t want to be the small business owner that can’t be with his
family without being distracted by how his company is doing.

14. The Big Idea
Applying the 80/20 Rule
Find a Balance Between
High Impact and Low Resource Needs

15. The Fundamentals
1 |
2 |
3 |
Effectiveness & Efficiency
20% of what you do gives you 80% of your results
Where can this apply to you?

16. APPLY 80/20
MAYBE YOU HEARD OF 80/20, OR PARETO’S PRINCIPLE, BUT HOW IS IT USED?
80% of your sales come from 20% of your activities
80% of your revenues come from 20% of your customers
80% of your leads come from 20% of your marketing efforts
80% of your blog post hits come from 20% of your articles written

17. The Big Idea
Risk Management 101
You will face risks when developing your strategy.
Preparing is all you can do to minimize the risks.

18. The Fundamentals
1 |
2 |
3 |
Know the fundamentals to how your business operates today
Consider ease of adoption
Involve your team, as needed

19. RISK MANAGEMENT 101
PEOPLE, TECHNOLOGY, AND SIMPLICITY
Use 80/20 on risk management
Quality leadership is vital
Simplicity is the ultimate sophistication
Remember, despite pushback, you’re benefiting all stakeholders

20. The Big Idea
Generating Demand
You have no funnel without demand.
Just make sure to get the right eyes on your business.

21. The Fundamentals
1 |
2 |
3 |
Define your target market
Decide on a limited number of channels
Compare to what you are doing now

22. DEMAND GENERATION
THE BEST WAY, NOT EVERY WAY
How do your customers find you online?
What’s your competition doing?
What do industry leaders do well?
Does 80/20 apply to what you have done to this point?

23. The Big Idea
Capture Quality Leads
You want to capture quality leads,
not just anyone that visits your website.

24. The Fundamentals
1 |
2 |
3 |
Always, always, always communicate a strong benefit
Give a high-value lead magnet offer
Make it easy!

25. DESIGNING YOUR ASK
HOW DO YOU ASK AND ACTUALLY RECEIVE A RESPONSE?
Write a powerful headline. “Contact Us” is not powerful!
Ask for name and email – that’s it.
Call-to-Action – the final nudge

26. Getting Digital Marketing Right
A Simplified Process for Business Growth,
Goal Attainment, and Powerful Marketing
Book available on Amazon.com
Course on Udemy.com
David J. Bradley
Founder & Digital Marketing Strategist
David@PrimalDM.com

27. The Big Idea
Nurture Leads
Traditional marketing would “push” a message.
Today, we nurture leads with education, engagement, and entertainment

28. The Fundamentals
1 |
2 |
3 |
Use the Three E’s – Education, Engagement, Entertainment
Have the right focus
Quality Content

29. AUTORESPONDERS
BUILD OUT YOUR AUTORESPONDER(S)
How long should you engage your leads?
What schedule will your emails be set to?
What can you offer that would educate your leads?
What will compel your ideal customers to take action, giving their
information in exchange for your offer? (The CTA)

30. The Big Idea
Convert Leads into Customers
We need to make “the ask”.
And, it should be a low-friction ask.

31. The Fundamentals
1 |
2 |
3 |
The Final Call-to-Action
High Value, Low Friction
Keep It Simple

32. ACTION STEP
WHAT CALL-TO-ACTION WORKS FOR YOU?
What’s the last push to help your ideal customer do business with you?
What will drive them to take action? Select a few possibilities.
Consider asking your sales team for help.

33. The Big Idea
Close, Deliver, & Satisfy
The “Close, Delivery, and Satisfy” stage is simple.
But, it’s extremely important!

34. The Fundamentals
1 |
2 |
3 |
Customers are 4x more likely to go to a competitor if there’s service issue
70% of buying experiences are based on how customers are treated
It costs 6-7 times more to acquire a new customer than retaining one

35. OPTIMIZATION
CLOSE, DELIVERY, & SATISFY – ENDING ON THE RIGHT NOTE
How can your closing process be seamless?
Can you remove friction and add value and credibility?
Is your delivery seamless? What can be improved?
How can you “wow” new customers?
How can you make them feel part of the family?

36. The Big Idea
Referrals and Follow Up
Creating a strategy is exciting,
but it takes an investment of time, energy, and money

37. The Fundamentals
1 |
2 |
3 |
Focus on Return-on-Investment
Dime-a-Dozen Tactics
Becoming the Leader of Tomorrow

38. THE NEW END
DELIVERING THE PRODUCT ISN’T THE END
What can you build out as a referral system?
Can you test 2 or 3 ideas?
How will you follow up with customers?
Is there a schedule to follow – every few weeks, months, or quarters?

39. The Big Idea
Your Current Funnel
You need to know where you are today,
to get to your ideal tomorrow.

40. The Fundamentals
1 |
2 |
3 |
Understand Your Sales Funnel
Recruit Help Who Know the Funnel
Be Honest About Weaknesses

41. The Big Idea
Advertising
Advertising, Marketing, and Performance Tracking.
These are keys to growth!

42. The Fundamentals
1 |
2 |
3 |
Advertising
Marketing Message
Analytics

43. The Big Idea
Ideal Customer Profile
Marketing to your ideal customers makes the difference
between success and failure.

44. The Fundamentals
1 |
2 |
3 |
The Interview
The Profile
The Ideal

45. YOUR TURN
CREATE YOUR OWN IDEAL CUSTOMER PROFILE
Get your own Ideal Customer Profile document here:
http://PrimalDM.com/icp-download/

46. The Big Idea
Your Vision, Goals, and Milestones
A vision gives you a guide for your business,
goals move you closer to your vision,
and milestones make your goals possible.

47. The Fundamentals for Vision
1 |
2 |
3 |
Start with financial metrics
Consider influence and impact you want to make
Know your “why”

48. The Fundamentals for Goals
1 |
2 |
3 |
Move your closer to achieving your vision
Chose the right goals – use a matrix
Use measurable goals

49. Ranking FactorsFeaturesandBenefits
Rank each 1-5
pts.
Business Value Complexity Cost Savings Time/Energy
Savings
Total
Weight 3 1 1 2
Feature A
Feature B
Feature C
Feature D
Feature E

50. The Fundamentals for Milestones
1 |
2 |
3 |
Milestones move you towards goals
Be specific
What would your first step be to reaching a goal?

51. Getting Digital Marketing Right
A Simplified Process for Business Growth,
Goal Attainment, and Powerful Marketing
Book available on Amazon.com
Course on Udemy.com
David J. Bradley
Founder & Digital Marketing Strategist
David@PrimalDM.com

52. The Big Idea
Vanity Metrics and Record Keeping
Details matter in the big picture,
because, again, you need the right focus for success.

53. VANITY METRICS
BEWARE OF DISTRACTIONS AND YOUR EGO
“My traffic rose 300% in just the past few weeks!”
“We gained another 200 Facebook Likes over the past two weeks!”
Is it your ego or status quo, or your vision, goals, and milestones?
Avoid a traffic-checking-addiction, a-la Pavlov.
Focus on what’s important to your success

54. RECORD KEEPING
THE DULL BUT NECESSARY STEPS IN STRATEGY CREATION
We can track everything and anything relevant. Here’s some ideas:
List each individual “Marketing Activity”
Use “Insert Comment” feature for notes on cells
List “Metric” and use the key metric for each activity
Record “Financial Investment” – the startup costs
Track progress on each metric
“Conversion Rate” is helpful for digital work
“Revenue Generated” or “Leads Generated” or “Leads Closed” show financial progress

55. The Big Idea
What Works, Competition & What’s Next
You need to know where you and your competition is today,
to plan for tomorrow.

56. The Fundamentals
1 |
2 |
3 |
What’s working now, and what’s not?
The Good, The Bad, The Ugly – why?
What’s your competition up to?

57. UP NEXT
MOVING FROM CURRENT TO IDEAL: TOOLS, TACTICS, AND TECHNIQUES
There are SO many tools, tactics, and techniques you can use.
Here are the digital sales funnel stages again:
1. Generate Demand
2. Capture Quality Leads
3. Nurture Leads
4. Convert Leads into Customers
5. Close, Deliver, & Satisfy
6. Referrals and Follow Up
Your funnel must align with your stratregy

58. The Big Idea
Generate Demand
We don’t want to get attention for “brand building” or our egos…
We want attention so we can turn that attention into revenue and new customers.

59. The Fundamentals
1 |
2 |
3 |
Decide on the best ways to generate demand for your business
Focus on 2-3 mediums, not all. Do an 80/20 later to narrow your focus.
Always focus on your ideal customers!

60. ONLINE ADVERTISING
ADWORDS/PAY-PER-CLICK, FACEBOOK ADS, RETARGETING/REMARKETING
Advertising is the mainstream way – but this is different than print advertising
The Funnel:
1. The Advertisement
2. The Landing Page
3. The Call-to-Action
Google AdWords:
1. Keyword Research
2. Campaign Architecture
3. Landing Page Creation
4. Bid Strategy and Budget Management
5. Track and Optimize

61. ONLINE ADVERTISING
ADWORDS/PAY-PER-CLICK, FACEBOOK ADS, RETARGETING/REMARKETING
Facebook Advertising:
1. Use Lead Magnet Offers
2. Mix in Promoted Posts
3. News Feed > Side Panel Ads
4. Target Meticulously
5. Use Images, 20% text max
6. Run a “Like” Campaign
Retargeting / Remarketing:
a. Ever buy a car or start researching a new one and end up seeing it everywhere?
b. 70% more likely to go back to site and convert.
c. Only works for those who already visit your site!

62. SEARCH ENGINE OPTIMIZATION (SEO)
THE “NATURAL” WAY OF GETTING NOTICED
Do SEO “right”
1. Relevant to latest trends
2. Within regulations, a.k.a. “white-hat”
Make sure to do on-page optimization!
SEO is benefited by other activities, like content marketing and social media
Is SEO Right for you?
1. Do you embrace long-term strategy?
2. Are you on page 1 already?
3. Do you have search volume for relevant keywords?
On-Page SEO Checklist:
• URL Optimized by Target Keyword
• Page Title (up to 70 characters)
• Page Description (up to 150 characters)
• Header (H1) set on page
• Subheadings (H2, H3, H4) set on page
• Image file name and alt text optimized
• Social sharing options available for visitors
• Keywords used in content on page
• Linking internally between web pages
• Sitemap created for Google and Bing
• Add site to Google Webmaster Tools

63. CONTENT MARKETING
THE NEW TREND IN DIGITAL MARKETING
Often used interchangeably with “inbound marketing”
Part of off-page SEO strategy
When creating content, do at least one of three things:
1. Educate
2. Engage
3. Entertain
Consider investment of time and energy for your team, or money for a new hire or agency to help
Can create authority and thought leadership
Doesn’t have to be for a “sexy industry”
Types of Content to Consider:
• Podcasts
• Blog Posts
• Guest Blog Posts
• Infographics
• eBooks
• Guides
• Videos
• Lists

64. SOCIAL MEDIA
IS IT RIGHT FOR YOU, YOUR CUSTOMERS, AND YOUR RESOURCES?
Answer the following:
• Do I have the resources to dedicate to this? (Time, energy, money)
• Is it worth investing resources into social media? (Opportunity cost)
• What budget can I set on this and do I need to set on this to make it worthwhile?
• What networks are my ideal customers on?
Can use one of two strategies with social media:
1. Use it as a “landing page”
2. Invest time, money, and energy into it
Facebook vs. Twitter vs. LinkedIn vs. Pinterest

65. DIGITAL COMMUNITIES
GO WHERE YOUR TARGET CUSTOMERS ARE
Again, important to do Ideal Customer Profile (ICP)
Remember Three E’s
Some Places to Find Your Customers:
• Facebook groups
• Message boards and forums
• Reddit pages
• LinkedIn Groups
• Quora
• Major and Niche Blogs

66. BEING READY FOR DEMAND
IN OTHER WORDS, MOBILE AND SPEED READY!
If your site isn’t mobile-responsiveness now, fix that.
Also, check your site loading speed!
40% of people abandon a website that takes more than 3 seconds to load.
47% of consumers expect a web page to load in 2 seconds or less.
1. PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/)
2. Pingdom Website Speed Test (http://tools.pingdom.com)
3. GTmetrix Performance Analysis (http://gtmetrix.com)

67. The Big Idea
Capture Quality Leads
Attention alone does nothing for us.
It’s time to turn that attention into opportunity.

68. The Fundamentals
1 |
2 |
3 |
Keep attention with strong headlines
Provide an engaging offer specific to your potential buyer
Design a low-friction process

69. CAPTURING YOUR LEAD
DON’T LET THAT VISITOR LEAVE JUST YET!
Start with a Strong Headline:
• Speak to benefits
• Target pain points
• Ask a must-know question
• Make it slightly mysterious (but not misleading)
• Use lists, cause everyone loves them (top 5, 10, 23, etc…)
Ask for the information – Low friction, high value!
Customize these opportunities as it is reasonable and needed
Here are a few potential offers you may use:
• eBook
• White Paper
• Pricing Sheet
• Infographic
• Consultation
• Demo
• Free Trial
• Pricing Quote
• Online Course (by video or email)
• Discount/Promotion
Keys to Getting the Offer Right:
• Focus on your ideal customer
• Focus on this stage of the buying process
• High value, low risk, and free
• Ask for minimal information
• Make the offer stand out

70. The Big Idea
Nurture Leads
You turned the quality attention into a lead,
now we need to help turn that lead into a customer.

71. The Fundamentals
1 |
2 |
3 |
Decide on a way to nurture your lead
Continue to educate (and engage and entertain)
Make the process enjoyable and automated on both ends

72. NURTURING YOUR LEADS
LEVERAGING EMAIL NEWSLETTERS AND AUTORESPONDERS
Email newsletters give you permission to stay in touch
Autoresponders, the more sophisticated cousin.
Strike while it’s hot!
In creating your autoresponder:
1. Match the length to your sales funnel
2. Decide on how often to contact
3. Decide on how many emails to send
Include in your emails:
1. Educational, engaging, and entertaining content
2. Answers to FAQs
3. Quality content from your blog
4. Case Studies

73. Getting Digital Marketing Right
A Simplified Process for Business Growth,
Goal Attainment, and Powerful Marketing
Book available on Amazon.com
Course on Udemy.com
David J. Bradley
Founder & Digital Marketing Strategist
David@PrimalDM.com

74. The Big Idea
Convert Leads into Customers
Forgetting or failing to make the ask is one of the greatest sales mistakes.
Don’t make it!

75. The Fundamentals
1 |
2 |
3 |
Making the ask
Strengthening the ask
Make the process smooth

76. CONVERTING LEADS INTO CUSTOMERS
THE LAST HURDLE BEFORE GETTING A NEW CUSTOMER
Leverage Sales Pages
Your Call-to-Action (CTA) should be compelling
1. Be concise
2. Stand out visually
3. Be action-oriented
4. Match to other pages
5. Flow with your whole message
6. Speak to emotional wants and needs
Make Brave Guarantees:
Be over the top, but within reason.

77. CONVERTING LEADS INTO CUSTOMERS
THE LAST HURDLE BEFORE GETTING A NEW CUSTOMER
Testimonials make us comfortable with making a decision.
1. Again, concise messages are best
2. Speak to specific pains, solutions, and benefits
3. Include a picture
4. Link to website, LinkedIn, or other
Leverage Case Studies
1. Pick the right clients
2. Ask the right questions
3. Write the case study
4. Finalize the case study

78. CONVERTING LEADS INTO CUSTOMERS
THE LAST HURDLE BEFORE GETTING A NEW CUSTOMER
CRM Integrations make the final stages smooth
Check out Zapier.com for further automation

79. The Big Idea
Learn, Invest, Set Benchmarks, The Big Moment, Monitoring
Getting your hands dirty is all about execution.
You have your strategy so you know you can succeed. Get to work!

80. The Fundamentals
1 |
2 |
3 |
Be ready for the execution of the project
Get things moving forward
Monitor and measure

81. THE FOURTH STEP
SUCCESS COMES FROM FLAWLESS EXECUTION
What do you need to learn and invest in?
Numbers to move you from A to Z
• Sales needed
• Increase in revenue
• Conversion rate
• Traffic increase
Starting Your Campaign:
• Outline all your different marketing methods chosen
• Decide on a prioritization order
• Assign responsibility for each area
• Set deadlines for each area
• Get to work and start implementing
• Test, Test, Test!

82. THE FOURTH STEP
SUCCESS COMES FROM FLAWLESS EXECUTION
Learn to love Google Analytics
Email Marketing Analytics Matter Too
• Open Rate
• Click Rate
• Click-to-Open Rate
Heatmaps are as awesome as they seem.
Record Keeping is still vital

83. The Big Idea
Recap and Review
The end is sure to highlight the bruises received along the way,
but it also serves to highlight your accomplishments as well.

84. The Fundamentals
1 |
2 |
3 |
End your campaign at the right time
Review what worked and what didn’t
Consider what you might adjust in the future

85. RECAP & REVIEW
JOB DONE? NOT QUITE. WE’RE JUST GETTING STARTED…
Set a smart deadline for when your first campaign ends
• 3 – 6 months is best
What worked? Where did you see greatest ROI? What moves you closer to your ideal state?
What didn’t work? What was exhaustive or just didn’t deliver results?
How could you adjust? Does your tracking and analytics give new insight?

86. The Big Idea
Calculating ROI on Social Media
Social media ROI is in demand,
but still an amorphous and subjective subject.

87. The Fundamentals
1 |
2 |
3 |
Set Your Goals
Choose the Right Platform
Track, Review, and Improve

88. Social ROI
BUT WHAT REALLY IS RETURN-ON-INVESTMENT?
ROI = [(Benefits – Investment) / Investment] * 100
Benefits: Traffic, leads, customers, customers serviced, branding, SEO
Investment: Time, energy, money, opportunity cost

89. The Big Idea
Lessons Learned and What’s Next
There’s a lot to learn when developing and executing a strategy,
it’s important to make sure it all sinks in so you can improve next time.

90. The Fundamentals
1 |
2 |
3 |
Think about professional lessons
Think about personal lessons
What’s next?

91. Next Steps
NOW THAT YOU DEVELOPED AND EXECUTED A STRATEGY, WHAT DO YOU DO?
Time to start over.
Back to the beginning - digital sales funnels, what you are doing now,
where you want to be, and how to get there.
It’s easier second time around!

92. BONUS LESSON
80/20 RULE REVISITED AND REAPPLIED
20% of your input leads to 80% of your output
Where did you see it in your marketing results?
How can this help you focus on future efforts?

93. BONUS
Copywriting Crash Course
Copywriting is an art form anyone can learn and benefit from.
It’s benefits span personal and professional areas. Time to learn!

94. The Fundamentals
1 |
2 |
3 |
Speak to your audience
Keep it simple – but powerful
Never stop learning

95. COPYWRITING
A FINE ART OF COMMUNICATION
Guiding Principles:
• Edit later
• Ideal customers!
• Each sentence is interesting
• Speak to benefits of what you offer
• Include proof of those benefits
• Take breaks
The Words You Write:
• Think about emotions
• Be personal and human
• Use white space and short paragraphs
• Use headings and subheadings
• Be concise and clear
• http://hemingwayapp.com

96. COPYWRITING
A FINE ART OF COMMUNICATION
Never Stop Learning
• The Irresistible Offer by Mark Joyner
• Tested Advertising Methods by John Caples
• The Robert Collier Letter Book by Robert Collier
• Breakthrough Advertising by Eugene M. Schwartz
• Advertising Secrets of the Written Word by Joseph Sugarman
• Get swipe files (copywriting work done by the pros) and rewrite them by hand.
Spend 30-minutes each day doing this for a month. You’ll see at the end you
are much better at writing just as they do. (Don’t type out the messages and
don’t quit after a few days!)

97. BONUS
Practical, Simplified Neuromarketing
Understanding basic neuroscience can make you a better
businessperson, copywriter, marketer, and even… friend.

98. The Fundamentals
1 |
2 |
3 |
Our old brain makes decisions
Our middle brain processes emotions and feelings
Our new brain processes data and is rational and logical

99. NEUROSCIENCE
WHY DO WE CARE AS MARKETERS?
We should be targeting the old brain
• Use pictures
• Use storytelling, and use it well
• Use stark contrast to make a point
• Communicate with emotion and passion
• Use testimonials and case studies as proof
• Always use the word “you” to focus attention on the reader or listener

100. Getting Digital Marketing Right
A Simplified Process for Business Growth,
Goal Attainment, and Powerful Marketing
Book available on Amazon.com
Course on Udemy.com
David J. Bradley
Founder & Digital Marketing Strategist
David@PrimalDM.com