Bill Bernbach Awards: Introducing the best cases from inside the DDB Network 2012. The winners of the Bill Bernbach Award reflect our creative philosophy and exemplify the principals on which our company was founded.

1. Bill Bernbach Awards 2012
Winning cases from around the
DDB° network.

2. About the Bill Bernbach Award
Our network’s highest creative achievement.
Honors creative ideas in the spirit and philosophy of our
founder.
342 entries from 50 offices around the globe.
Only 9 winners and a Grand Prix.
Guiding principals:
(1) a powerful idea, (2) great execution, (3) relevance,(4)
positive influence on society.

3. Press/Poster Winner
Volkswagen BlueMotion Art (Gallery)
Adam&Eve DDB° UK

4. Film Winner
Volkswagen ‘Dad’ advert
Adam&Eve DDB° UK

5. Audio Winner
Marvin Magazine ‘Lennonoasis / Vanilla Queen’
DDB° Mexico

6. Digital Winner
Water is Life ‘#Killer’
DDB° New York

7. Design Winner
Committee of Organ Donation ‘Gift a Life’
DDB° Dubai

8. Direct _ Promo_ Ambient Winner
“If you could build the store of your dreams, what would you put in it?" (case)
McDonald’s ‘I am Amazing’
DDB° Hong Kong

9. Non-Traditional Winner
Interactive digital platform: http://yourquestions.mcdonalds.ca/
Your Questions Answered
McDonald’s “Our Food. Your Questions.”
Tribal DDB Toronto

10. Integration_ Innovation Winner
Volkswagen ‘Don’t make up and drive’
DDB° Tribal Germany

11. Impact Grand Prix
(TVC)
Steinlager ‘Believe’
DDB° New Zealand

12. Congratulations to all the winners!
... And next year we’re out there with you ;-)
Prepared by
DDB Strategic Cell
DDB° Brussels
@mavdaele