7. Cats have accompanied our civilization for 9500 years.
Worshiped, deified, though sometimes damned. How did they
make their way into today’s culture?
CULTURAL HERITAGE WITH PAWS
11. RENAISSANCE
Through the Middle Ages
purring felines were
associated with witchcraft.
Cat are back in business in
Renaissance thanks to first
examples of catcontent such
as “Puss in Boots”.
12. XIX CENTURY
The real birth of modern
catcontent as we know it is
dated back to the 1800’s.
Henry Pointer created 200
pictures with something
which can be described
simply as “funny cats”.
15. When Sir Tim Berners-Lee was asked recently what surprised
him the most after 25 years of his extraordinary invention, the
World Wide Web, he replied:
“I never thought there
would be so many cats.”
26. Cats have been protagonists of ads before the creation of the
Internet. Before they became meme, they were cute felines that
lured consumers into stores.
CATS IN VINTAGE ADS
32. The grey matter in cats' brains share
intense similarities to ours, proving that
cats feel emotions that are very similar
to people's.
Cats' expressions of happiness,
excitement, anger, playfulness, and
surprise are all relatable and
personalized emotions we connect with.
CATS PROJECT HUMAN EMOTIONS
33. Emotional connections towards a brand
have a direct link to sales. The only way
to earn these connections is by
strategic yet bold messaging.
The popularity of cats online is so much
so they rule the internet. When you
place cats in a position to project a
positive feeling towards your brand,
you’ve pretty much hit the jackpot.
CATS CREATE EMOTIONAL CONNECTIONS TO
BRANDS
34. Cravendale was one of the first brands
to use cats as an advertising tactic,
using them for their “Cats have
Thumbs” viral ad, which has since seen
more than 7.5 million plays on YouTube.
Following its release, there was:
- 10% increase in brand awareness -
- 8% increase in sales
CATS CAN REALLY INCREASE SALES
35. The popularity of one British Shorthair
cat was so big that it helped spur the
creation of one of the most popular
websites in the world,
Cheezburger.com. The site has raised
more than $32 million dollars from
investors and it pulls in 3.6 million
monthly readers.
If you want to reach young people
quickly, you need to know your memes.
If you want to know your memes, you
need to know cats.
CAN HELP TO INTRODUCE YOUR BRAND TO
MILLENIALS
36. Because cats are cute, fun, untrained
and unexpected, use them for viral
video and viral media campaign. And
because they have a kind of human
behavior, we use them for creating
memes.
According to the site KnowYourMeme,
cats represent more than 500,000
results and dogs only 28,000: cats are
creating 18 times more memes than
dogs.
CATS ARE MORE LIKELY TO GO VIRAL