West Virginia University made some massive changes to its social media strategy in 2014. This presentation takes a look at those in detail. This presentation was given at the CASE District 2 Conference on Feb. 3, 2015 in Washington D.C. by Tony Dobies, senior writer and social media manager at West Virginia University.

1. Social media
rehab

2. #CASE2DC
@DOBIEST

3. About me
Senior writer and social media
manager at West Virginia University

6. What we found

7. 1
We were too
decentralized.

8. 2
We weren’t on
the cutting edge.

9. 3
We weren’t
real enough.

10. 4
We did some
cool things, but
nobody knew.

13. Our 10 steps to recovery
1. We need personality
2. We need goals
3. We need a social media
managers group
4. We need student
ambassadors
5. We need a new social
media hub
6. We need Snapchat
7. We need to be smart
marketers
8. We need a campaign
9. We need to be social
consultants
10. We need to share our
successes

14. We did some
cool things, but
nobody knew.
1

16. We’re proud Mountaineers – the proudest. We’ll wear
the gold and blue on our sleeves and scream our
successes atop every mountain. As many fellow
Mountaineers, we’ll showcase a friendly and welcoming
attitude, especially to those touching our University in
some way. We’ll have fun and joke but can show a
serious side when needed. We’re the biggest
Mountaineer fan we know.
Our personality

19. @UWMadison

20. We need
GOALS
2

21. 1) Engage more with prospective and admitted students
2) Find more “celebrities”
3) Develop more consistent ways to report and analyze
Spring 2015
social media goals

22. We need
A SOCIAL MEDIA
MANAGERS GROUP
3

23. We need
STUDENT
AMBASSADORS
4

24. We need
A NEW HUB FOR
SOCIAL MEDIA
5

28. 6
We need
SNAPCHAT

29. of college students use Snapchat.

33. 7

36. 8

42. 6 millionimpressions on
Facebook and Twitter.

43. $6,000
in sales of
officially licensed gear.

46. 9

47. 10
We need
TO SHARE
OUR SUCCESSES

48. How things
CHANGED

49. 1
We think a lot
before we act.

51. 2
Social media
is finally on
our radar.

53. 3
We’re working
more closely
with others.

54. And, most
importantly …

55. 4
We’re speaking to
the right people on
the right platform in
the right language.

56. Tips to create
CHANGE

57. 1
Create realistic,
relevant goals.

58. 2
Find out more
about your
audience.

59. 3
Take chances.

60. 4
Take your
social media to
rehab every year.

61. Questions?