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Ile jest wart
pomysł?
Wykonanie jest
ważniejsze od pomysłu
Czy mój pomysł jest dobry?
• Wywiady
• Badanie kanałów sprzedaży
Pretetypy
Minimum Viable Product
Minimum
• Cashable
• Feedbackable
Concierge MVP
Growth engines
Growth engines
• Viral
• Paid
• Sticky
Viral growth engine
• Hotmail
• Facebook
• Dropbox
• Kwejk
Viral coefficient
“How many new customers 

each new customer brings”
Paid
• Most online shopping
• Old-school Games
Cost Per Acquisition, Customer Lifetime Value
CPA < LTV
Sticky
• Most SaaS Products (e.g. Codility, Positionly)
• Chrome
• Spotify
• GSM Operator
Cost Per Acquisition, Customer Lifetime Value
Retention Rate
Którego używać?
• Zawsze używasz wszystkich
• Jeden jest główny
Pivoting
• Zoom-in, zoom-out
• Customer segment, need
• Platform
• Business Architecture (high/low volume)
• Engine of Gro...
Pitching
• Jaki masz pomysł?
• Jaki zbudujesz pretetyp, MVP,
jakie są potencjalne EoG?
• Jaki kanał marketingowy
się nadaj...
Bonus
• Czy masz już prototyp?
• Czy masz już
użytkowników?
Warunki finansowania
• 50.000 PLN
• 5-15%
Ile procent?
• Potencjał pomysłu
• Istnieje prototyp?
Użytkownicy?
• Track-record
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
Lecture #1: In 60 days from idea to product
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Lecture #1: In 60 days from idea to product Slide 1 Lecture #1: In 60 days from idea to product Slide 2 Lecture #1: In 60 days from idea to product Slide 3 Lecture #1: In 60 days from idea to product Slide 4 Lecture #1: In 60 days from idea to product Slide 5 Lecture #1: In 60 days from idea to product Slide 6 Lecture #1: In 60 days from idea to product Slide 7 Lecture #1: In 60 days from idea to product Slide 8 Lecture #1: In 60 days from idea to product Slide 9 Lecture #1: In 60 days from idea to product Slide 10 Lecture #1: In 60 days from idea to product Slide 11 Lecture #1: In 60 days from idea to product Slide 12 Lecture #1: In 60 days from idea to product Slide 13 Lecture #1: In 60 days from idea to product Slide 14 Lecture #1: In 60 days from idea to product Slide 15 Lecture #1: In 60 days from idea to product Slide 16 Lecture #1: In 60 days from idea to product Slide 17 Lecture #1: In 60 days from idea to product Slide 18 Lecture #1: In 60 days from idea to product Slide 19 Lecture #1: In 60 days from idea to product Slide 20 Lecture #1: In 60 days from idea to product Slide 21 Lecture #1: In 60 days from idea to product Slide 22 Lecture #1: In 60 days from idea to product Slide 23 Lecture #1: In 60 days from idea to product Slide 24 Lecture #1: In 60 days from idea to product Slide 25 Lecture #1: In 60 days from idea to product Slide 26 Lecture #1: In 60 days from idea to product Slide 27 Lecture #1: In 60 days from idea to product Slide 28 Lecture #1: In 60 days from idea to product Slide 29 Lecture #1: In 60 days from idea to product Slide 30 Lecture #1: In 60 days from idea to product Slide 31 Lecture #1: In 60 days from idea to product Slide 32 Lecture #1: In 60 days from idea to product Slide 33 Lecture #1: In 60 days from idea to product Slide 34 Lecture #1: In 60 days from idea to product Slide 35 Lecture #1: In 60 days from idea to product Slide 36 Lecture #1: In 60 days from idea to product Slide 37
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A series of lectures “Entrepreneurship in the Startup World” at the University of Warsaw
by DaftCode

Lecture #1: “In 60 days from idea to product”
- Guerilla market research
- Building prototypes
- Building MVP (Minimum Viable Product)
- Finding growth engine
- Pivoting

DaftCode on Facebook: facebook.com/Daftcode
DaftCode on Twitter: @Daftcode_pl

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Lecture #1: In 60 days from idea to product

  1. 1. Ile jest wart pomysł?
  2. 2. Wykonanie jest ważniejsze od pomysłu
  3. 3. Czy mój pomysł jest dobry? • Wywiady • Badanie kanałów sprzedaży
  4. 4. Pretetypy
  5. 5. Minimum Viable Product
  6. 6. Minimum • Cashable • Feedbackable
  7. 7. Concierge MVP
  8. 8. Growth engines
  9. 9. Growth engines • Viral • Paid • Sticky
  10. 10. Viral growth engine • Hotmail • Facebook • Dropbox • Kwejk
  11. 11. Viral coefficient “How many new customers 
 each new customer brings”
  12. 12. Paid • Most online shopping • Old-school Games
  13. 13. Cost Per Acquisition, Customer Lifetime Value CPA < LTV
  14. 14. Sticky • Most SaaS Products (e.g. Codility, Positionly) • Chrome • Spotify • GSM Operator
  15. 15. Cost Per Acquisition, Customer Lifetime Value Retention Rate
  16. 16. Którego używać? • Zawsze używasz wszystkich • Jeden jest główny
  17. 17. Pivoting • Zoom-in, zoom-out • Customer segment, need • Platform • Business Architecture (high/low volume) • Engine of Growth • Channel • Technology
  18. 18. Pitching • Jaki masz pomysł? • Jaki zbudujesz pretetyp, MVP, jakie są potencjalne EoG? • Jaki kanał marketingowy się nadaje?
  19. 19. Bonus • Czy masz już prototyp? • Czy masz już użytkowników?
  20. 20. Warunki finansowania • 50.000 PLN • 5-15%
  21. 21. Ile procent? • Potencjał pomysłu • Istnieje prototyp? Użytkownicy? • Track-record
  • AlexanderStasiak

    Jul. 12, 2018
  • BartoszJanowicz

    Sep. 13, 2015
  • biggmike92

    Jul. 20, 2015

A series of lectures “Entrepreneurship in the Startup World” at the University of Warsaw by DaftCode Lecture #1: “In 60 days from idea to product” - Guerilla market research - Building prototypes - Building MVP (Minimum Viable Product) - Finding growth engine - Pivoting DaftCode on Facebook: facebook.com/Daftcode DaftCode on Twitter: @Daftcode_pl

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