Overview of Qual-Smart NPD and how we can assist in your product development.

1. A Partnership in
Successful
New Product Development
http://www.qual-smartnpd.com/
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2. Qual-Smart NPD provides expertise in product development
by delivering product /service requirements
as well as
management throughout the entire
product development process
Product Development
Market Research
Product Requirements
Product Management
Testing
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3. Qual-Smart NPD Overview
Qual-Smart NPD provides expertise in product development by delivering product
/service requirements as well as management throughout the entire product
development process.
Tap into over 20 years of product development/marketing expertise within the
wireless industry.
www.qual-smartnpd.com
View Profile
Dan is a veteran of the wireless industry with over 20 years experience in developing
products and services. He began his wireless career with Sprint Spectrum (Sprint) in
1996, later joining Virgin Mobile as one of the first 40 employees. Dan’s footprint extends
beyond carriers by leading the marketing and product development team for TV Guide
Mobile. For the last several years, he has been a product marketing consultant with Verizon
Wireless leading the product development efforts for the Verizon Developer Community.
Dan is an expert in designing and launching new wireless products and services that range
from App Stores/portals to new technology platforms.
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4. Four Pillars of Product/Service Development
Step 1: Market Assessment
Using Market Research to Identify User Needs
Smart development begins with market insights...
 Engage in extensive internal interviews with key stakeholders
 Undertake qualitative market research with external users
(consumers, developers, etc.) through methodologies such as
online bulletin boards, focus groups, and IDIs
 Deliver actionable top-line and full reports of findings
...Insights not only build a better product, they help justify that better
product to all involved.
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5. Step 2: Develop Product Requirements / Workflows
Document the desired user experience
Smart development means outlining what you want and
how it should work to facilitate development efforts...
Develop Product Requirements Documents for Development
, Training, and Testing Efforts
 Develop user flows / customer experience
 Create wireframes to aid in communicating desired look, feel
and functionality
 Work cross-functionally to vet desired functionality
 Validate customer/user experience
...And keep all parties moving toward the same end-goal
Examples of these types of
documents can be provided
upon request.
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6. Step 3: Product / Project Management
Manage vendors who will develop your product
Smart development includes managing the process...
 Collaborate with internal teams to develop and manage
product/services, including:
 Generate buy-in of key stakeholders
 Manage release schedules & workflow processes
 Establish product roadmap of new features/requirements
 Ensure optimal product performance by clearly defining processes
 Project Plan, where Qual-Smart will, through
status calls and project dashboards....
 Ensure deliverables are met
 Internal and external resources are kept
abreast
on project progress
...To ensure the project stays on Qual-Smart has been certified in the
track and in line with your product following software development
vision. methodologies:
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7. Step 4: System Testing (UAT)
Validate your Product by managing your User Acceptance Testing
Smart development requires testing as a key component...
 Qual-Smart offers End-to-End Testing Services including:
 Define Test Plan & Strategies
 Offer online bug-tracking system to review, track, and resolve
outstanding issues (supports unlimited users)
 Ensure desired functionality through testing, documenting, and
tracking issues & resolutions
 Conduct user acceptance testing (UAT) on your team's behalf
 Issue Tracking
 Collaborate with internal / external partners to resolve issues
 Email Notifications
 Bug/Issue Reports
...Ensuring the desired user experience is delivered.
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8. Why: Expertise in Wireless Products And Services Development
 Over 16 years within the wireless industry working for wireless
carriers as well as content providers.
 Sprint
 Virgin Mobile USA
 TV Guide – Mobile
 Verizon Wireless
Expertise in:
 Business Case Development
 Market Research to Inform Strategy and Tactics
 New Platform Launches
 From Strategy through Go to Market Development of New and
Innovative Products/Services
 Content Management
 Vendor Management
Focus is on gleaning illuminating findings; transforming them
into actionable insights; and transferring these insights
into innovative products.
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