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I‟M ON LINKEDIN …
      NOW WHAT?!
With Dan Klamm ‘08, Director of Young Alumni Engagement – Lubin House

                ...
BENEFITS OF BEING ON _____


 Take control of what hiring managers find when they Google you
     • LinkedIn comes up in ...
THE BIG PICTURE

 Craft your LinkedIn profile based on

      what you want to do next,

  not what you’ve done in the pas...
YOUR HEADLINE




 Your headline travels with you throughout the site
 Standard headlines:
      • Current job title OR
...
YOUR HEADLINE
YOUR HEADLINE
YOUR HEADLINE

 Examples if you‟re in-transition or seeking new opportunities:
     • Public Relations manager seeking fa...
YOUR HEADLINE

 Headlines to avoid:
     •   Associate
     •   2012 Syracuse University Graduate
     •   Starbucks Bari...
YOUR PHOTO

 No dogs/cats/birds/other pets

 No significant others

 No nudity or partial nudity

 No selfies in bathr...
YOUR PHOTO
YOUR SUMMARY

 Tell your career story

 Give the reader a sense of your
personality and what drives you

 Frame the sum...
YOUR SUMMARY
YOUR SUMMARY
YOUR SUMMARY
YOUR SUMMARY

 Avoid:
    • “Project manager with C++, PHP, SQL capabilities. 5 years
      experience with HTML. Ability...
YOUR WORK EXPERIENCE

 Focus on
contributions, accomplishments, and
impact

 Don‟t simply list job duties
YOUR WORK EXPERIENCE
YOUR WORK EXPERIENCE

 Frame your descriptions based on your future aspirations
 Example (75% administrative; 25% social...
YOUR RECOMMENDATIONS

 Ask people who know your work well

 Ask people who write well and pay
attention to detail

 Giv...
YOUR RECOMMENDATIONS

Emily –
It was such a pleasure working with you last month on the XYZ new business pitch.
I am wonde...
OT HE R SE CT ION S OF YOUR PROFIL E


 Skills

 Publications, presentations, files

 Volunteering & causes
GETTING CONNECTED…

 Request to connect with people you know
     • Always personalize your request
GETTING CONNECTED…

 Join relevant groups
      •   Alumni networks
      •   Industry-specific groups
      •   Geograph...
GETTING CONNECTED

 Advanced Search!!!
    • Search by industry, location, company, job title, school, and more!

    Fin...
REACHING OUT
Hi Max,

I came across your profile on LinkedIn and , as a fellow Syracuse alum, would love the opportunity t...
REACHING OUT

 Tips for networking effectively:
     •   Do your homework!
     •   Make a strong impression.
     •   Sh...
FINDING JOBS &
       R E S E A R C H I N G C O M PA N I E S


 LinkedIn Jobs tab

 LinkedIn Companies tab

 „CuseConne...
OUR PANELISTS

          Victoria Chan ‘09 – Values Academy
Jason Horowitz ‘05 – Dial Global Radio Sports Network
        ...
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I'm on LinkedIn... Now What?! Slide 1 I'm on LinkedIn... Now What?! Slide 2 I'm on LinkedIn... Now What?! Slide 3 I'm on LinkedIn... Now What?! Slide 4 I'm on LinkedIn... Now What?! Slide 5 I'm on LinkedIn... Now What?! Slide 6 I'm on LinkedIn... Now What?! Slide 7 I'm on LinkedIn... Now What?! Slide 8 I'm on LinkedIn... Now What?! Slide 9 I'm on LinkedIn... Now What?! Slide 10 I'm on LinkedIn... Now What?! Slide 11 I'm on LinkedIn... Now What?! Slide 12 I'm on LinkedIn... Now What?! Slide 13 I'm on LinkedIn... Now What?! Slide 14 I'm on LinkedIn... Now What?! Slide 15 I'm on LinkedIn... Now What?! Slide 16 I'm on LinkedIn... Now What?! Slide 17 I'm on LinkedIn... Now What?! Slide 18 I'm on LinkedIn... Now What?! Slide 19 I'm on LinkedIn... Now What?! Slide 20 I'm on LinkedIn... Now What?! Slide 21 I'm on LinkedIn... Now What?! Slide 22 I'm on LinkedIn... Now What?! Slide 23 I'm on LinkedIn... Now What?! Slide 24 I'm on LinkedIn... Now What?! Slide 25 I'm on LinkedIn... Now What?! Slide 26 I'm on LinkedIn... Now What?! Slide 27 I'm on LinkedIn... Now What?! Slide 28
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I'm on LinkedIn... Now What?!

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On 1/15/13, I presented about the power of LinkedIn to 80 young alumni at Syracuse University's Lubin House in New York City. The presentation was followed by a stellar discussion about the art of networking with alumni panelists Agatha Lutoborski, Jason Horowitz, Fern Langham, Victoria Chan, Chris Lee, and Lea Marino.

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I'm on LinkedIn... Now What?!

  1. 1. I‟M ON LINKEDIN … NOW WHAT?! With Dan Klamm ‘08, Director of Young Alumni Engagement – Lubin House And special guests: Victoria Chan ‘09, Jason Horowitz ‘05, Fern Langham ‘08, Chris Lee ‘08, Agatha Lutoborski ‘09 & Lea Marino ‘08
  2. 2. BENEFITS OF BEING ON _____  Take control of what hiring managers find when they Google you • LinkedIn comes up in the top 1 to 3 Google results for most people  Keep track of your existing network  Make new connections that are relevant to your career  Find job opportunities  Let job opportunities find YOU
  3. 3. THE BIG PICTURE Craft your LinkedIn profile based on what you want to do next, not what you’ve done in the past.
  4. 4. YOUR HEADLINE  Your headline travels with you throughout the site  Standard headlines: • Current job title OR • Descriptive, skill-focused, value proposition statement
  5. 5. YOUR HEADLINE
  6. 6. YOUR HEADLINE
  7. 7. YOUR HEADLINE  Examples if you‟re in-transition or seeking new opportunities: • Public Relations manager seeking fashion-oriented role in NYC • Aspiring multimedia journalist with a passion for travel • Recent Syracuse Graduate seeking biomedical engineering role in Boston • Proven salesperson with Fortune 500 experience seeking institutional sales position in NYC • Experienced corporate recruiter transitioning into college career counseling sector
  8. 8. YOUR HEADLINE  Headlines to avoid: • Associate • 2012 Syracuse University Graduate • Starbucks Barista • Unemployed
  9. 9. YOUR PHOTO  No dogs/cats/birds/other pets  No significant others  No nudity or partial nudity  No selfies in bathrooms  … Just YOU in a professional setting.
  10. 10. YOUR PHOTO
  11. 11. YOUR SUMMARY  Tell your career story  Give the reader a sense of your personality and what drives you  Frame the summary in terms of your future, not your past
  12. 12. YOUR SUMMARY
  13. 13. YOUR SUMMARY
  14. 14. YOUR SUMMARY
  15. 15. YOUR SUMMARY  Avoid: • “Project manager with C++, PHP, SQL capabilities. 5 years experience with HTML. Ability to use Javascript and XML.” • “Dan Klamm is an accomplished alumni relations professional residing in New York, NY.” • “I currently work as a marketing manager for JPMorgan Chase” – forgetting to change employment info upon starting new job
  16. 16. YOUR WORK EXPERIENCE  Focus on contributions, accomplishments, and impact  Don‟t simply list job duties
  17. 17. YOUR WORK EXPERIENCE
  18. 18. YOUR WORK EXPERIENCE  Frame your descriptions based on your future aspirations  Example (75% administrative; 25% social media role): • Managed social media platforms for X organization, growing a community of engaged users by 300% on Twitter, Facebook, and Instagram • Wrote content, interacted with online community members, routed requests to appropriate departments • Developed innovative social media campaigns which led to a 10% increase in sales for Q4 • Performed administrative duties including answering phones and overseeing the reception area
  19. 19. YOUR RECOMMENDATIONS  Ask people who know your work well  Ask people who write well and pay attention to detail  Give them some guidance
  20. 20. YOUR RECOMMENDATIONS Emily – It was such a pleasure working with you last month on the XYZ new business pitch. I am wondering if you‟d be willing to write a brief endorsement of my work on LinkedIn. Since I eventually hope to transition to a full-time role in business development, it would be great if you could mention my relationship management skills and my persuasive communication skills. Thank you in advance for your help – and please let me know if I can return the favor or help you in any way. – Bob
  21. 21. OT HE R SE CT ION S OF YOUR PROFIL E  Skills  Publications, presentations, files  Volunteering & causes
  22. 22. GETTING CONNECTED…  Request to connect with people you know • Always personalize your request
  23. 23. GETTING CONNECTED…  Join relevant groups • Alumni networks • Industry-specific groups • Geography-specific groups • Young professional societies
  24. 24. GETTING CONNECTED  Advanced Search!!! • Search by industry, location, company, job title, school, and more! Find someone of interest? You have a few options to reach out: • Request to add the person to your network (50/50 success rate) • Request an introduction from a mutual connection • Secret strategy: message the person through a group in common
  25. 25. REACHING OUT Hi Max, I came across your profile on LinkedIn and , as a fellow Syracuse alum, would love the opportunity to learn more about your work with Ralph Lauren. After a three-year stint in healthcare PR, I am hoping to transition into the fashion industry in the near future. Ralph Lauren has always been at the top of my list of dream employers. Let me know if you would be willing to share insight into the culture at Ralph Lauren and perhaps offer advice on how I can break into the fashion industry. Being able to speak on the phone with you – if just for 20 minutes – would be greatly appreciated. Thank you – and Go Orange! – Dan
  26. 26. REACHING OUT  Tips for networking effectively: • Do your homework! • Make a strong impression. • Show interest in the other person. • Ask for advice, not jobs. • Follow through! • Say “thank you!”
  27. 27. FINDING JOBS & R E S E A R C H I N G C O M PA N I E S  LinkedIn Jobs tab  LinkedIn Companies tab  „CuseConnect jobs board – by alumni, for alumni
  28. 28. OUR PANELISTS Victoria Chan ‘09 – Values Academy Jason Horowitz ‘05 – Dial Global Radio Sports Network Fern Langham ‘08 – CitiGroup Chris Lee ‘08 – Edelman Agatha Lutoborski ‘09 – American Express Lea Marino ‘08 – Memorial Sloan-Kettering Cancer Center
  • Natikatz1

    Jan. 23, 2013

On 1/15/13, I presented about the power of LinkedIn to 80 young alumni at Syracuse University's Lubin House in New York City. The presentation was followed by a stellar discussion about the art of networking with alumni panelists Agatha Lutoborski, Jason Horowitz, Fern Langham, Victoria Chan, Chris Lee, and Lea Marino.

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