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Welcome to the Inbound Revolution - INBOUND 2015 2 4 F
- 1. INBOUND15 WELCOME TO THE INBOUND REVOLUTION How to leverage years of experience to get more executive support & budget in 2016 DANIEL TYRE, Director, HubSpot
- 2. 1. Welcome & Introductions 2. Is this Really a Revolution? 3. Inbound Marketing Defined & Explained 4. Winning Your Battle 5. Q&A AGENDA
- 4. INBOUND15 DAN TYRE @dantyre Employee # 6 at HubSpot HubSpot is my 5th Start Up Pioneer in the Inbound Revolution
- 5. INBOUND15 2 IS THIS REALLY A REVOLUTION?
- 7. INBOUND15 1. Started as a tiny idea and grew quickly 2. Driven by a philosophy and ideology of human control 3. Spread like toe fungus at the YMCA – large scale growth 4. Data backed results lead to more widespread usage 5. Mainstream acceptance What do we mean when we say Revolution?
- 8. INBOUND15 86% skip TV ads 91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened BROKEN. THE OLD MARKETING PLAYBOOK IS
- 11. INBOUND15 SALES + MARKETING = SMARKETING
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- 14. How do you implement inbound? Search Optimized & Responsive Website Lead Capture Forms & Landing Pages Social Media Marketing & Monitoring Blogging Email Marketing & Marketing Marketing Analytics
- 15. INBOUND15 TANIA KATAN @taniakatan Creator of #ItWasNeverADress Instigator at Axosoft Award-winning author + performer Pioneer in Creative Trespassing
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- 21. Analyze, Analyze, Analyze • Track weekly analytics • Define where traffic is coming from • Understand where leads and customers are generated • See which pages generate the most traffic and leads • Identify which social media posts and channels are most beneficial • Optimize your marketing efforts
- 22. INBOUND15 4 WINNING YOUR BATTLE
- 23. INBOUND15 1. Get the data and the facts 2. Download the Convincing your CFO on Inbound eBook 3. Bear hug your SVP of Sales or CRO 4. Pull Competitive Information & Showcase the curve 5. Move from EXPENSE to CUSTOMER ACQUISITION Your 2016 Bigger Budget Checklist
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- 29. INBOUND15 THANK YOU AND A SMALL ASK Dan Tyre @dantyre DTyre@hubspot.com
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- 31. #INBOUND15
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Notes de l'éditeur
- As most of you know the marketing playbook is badly broken. Technology is systematically screening out spam and cold calls yet they remain the primary uses of marketing funds at mid-market companies.
- 2 MIN | 47 MIN This is Leroy, he is my mascot, this kid shows up on the internet more than cat video’s I like to put him in my cheerleader presentation because he makes me smile – every time – he closes out and leaves my audience happier than a pothead in Colorado