Contenu connexe Similaire à Mobile E-commerce.. or Mobility shopping? (20) Mobile E-commerce.. or Mobility shopping?17. Are you surprised by the adoption
speed of mobile commerce?
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18. Turbospeed?
• It took AOL (America Online) 9 years to get to 1 million users.
• It took Facebook 9 months.
• It took the mobile app, “Draw Something” 9 days!
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24. Example
Kicks
Personel have access to information in
a mobile situation, in the store.
Personel know that customer might
come from digital touch points and are
prepared.
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32. You constantly have to analyse how your
customers are moving between touch-points
and by that constantly improve the experience
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42. Focus on every part of the journey,
and you will have happier customers
and by that more revenue
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49. Identify what kind of customers and purchase
behaviour you have and then adapt the experience
and the mobile payment solutions
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54. Focus on loyalty and one-to-one marketing
…and through that successfully introduce
mobile payment
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64. Copyright©2014Apegroup.
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1. Think both digital and physical world when you choose payment solution
2. Every single part of your customer journey is important
3. Loyal customers or not - identify where you are and adapt the experience and
mobile payment solution accordingly
4. You have to provide an end-to-end solution for mobile payment, loyalty and one-to-
one marketing communication
Tosumitup…