Wanted to inform my colleagues about things I have seen during the Creative World Forum 2014 in Kortrijk. Then I thought: let's share this with you too. I also collected some of the talks on TEDx and on. Amongst the speakers were Guy Kawasaki and Frans Johansson, very inspiring.
3. Speakers of interest
• Guy Kawasaki ~ Author and “chief evangelist” of Apple
The art of enchanting innovation: change hearts, minds and actions.
• Austin Kleon ~ Author and cartoonist
Steal without ending up in jail.
• Frans Johansson ~ Entrepreneur and author
How to succeed in a world of unpredictability.
• Daan Roosegaarde ~ creative director Studio Roosegaarde
Find the missing link between beauty and bullshit.
• Tom Kelley ~ CEO global design company IDEO
How to unleash the creative potential in anyone.
• Ricardo Semler ~ President Semco and Author “Semco Style”
Empowering employees for innovation and business success.
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4. Guy Kawasaki on innovation
• Make meaning, not money
• Make mantra, no mission statement
• Jump to the next curve
• Roll the DICEE
• Don’t worry be crappy
• Let 100 flowers blossom
• Polarize people
• Churn baby, churn
• Niche thyself
• Perfect your pitch
And don’t let the bozo’s grind you down
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5. Frans Johansson, the medici effect
• The medici effect occurs when two
seperate industries are combined.
• The purpose of a strategy is to convince
yourself that it works. It enables you to act.
Founder Southwest Airlines:“We’ve got a
strategic plan. It’s called doing things.”
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6. Tom Kelley on creativity
• Choose creativity, you’ve got it in you
• Capture your best ideas (short term memory
only lasts 20 seconds)
• Gain some mental distance
• Switch of self-critique (yes, I know I take a risk,
but I am doing it anyway)
• Use the snooze button on your clock, in the
morning you’re the most creative
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7. Connection 1: dare to move
• Guy Kawasaki: don’t worry, be crappy
If you’re 10% better than your competitors: ship!
Apple use their customers as a free testing team.
• Frans Johansson: great innovators produce a lot.
Pablo Picasso produced 20.000 pieces. Google
produced hundreds op products.You have to
keep on trying.
• Tom Kelley: experiment more and get it out on
the market more quickly
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8. Connection 2: negativity sucks
• Guy Kawasaki: Churn, baby Churn and don’t let
the bozos grind you down
“I think there’s a world market for 5
computers” Chairman IBM, 1943
• Frans Johansson: innovation is faillure and try
again
• Daan Roosegaarde: in our office we have a
“yes, but...” chair. If you mention these words,
you will get a shock.
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9. Connection 3: look around you
• Austin Kleon: steal like an artist, nothing is
really original. It’s how you combine things.
Picasso:“Good artists copy, great artists steal.”
• Frans Johansson: combine industries you
would normally not combine
• Tom Kelley: steal, copy and improve
• Daan Roosegaarde: you have to work together
to be tickled.
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10. Watch list
• Guy Kawasaki: https://www.youtube.com/watch?
v=Mtjatz9r-Vc
• Frans Johansson: http://vimeo.com/14358662
• Austin Kleon: http://youtu.be/oww7oB9rjgw
• Tom Kelley: https://www.youtube.com/watch?
v=zWfj_LfgrfY
• Daan Roosegaarde: http://youtu.be/dXYAsql-0yE
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