These slides are examples of presentations that I created for National Journal. These presentations went on to be used by hundreds of organizations to communicate important political issues to their stockholders.

1. Paid to fuggle:
A Profile of SuccessfulTrade Association Executives
by Chris Frotes
Updated July 29,2012
Produced by: Daniel Sunshine, Director of Strategic Content
Download a customizable version of this presentation at: Prese ntati on Su pported by NationaUournall[embership
http://national jou rnal.com/membersh ip/presentations

2. TrodeAssociotio n 2.0:The New Normol
Tectonic Shift in How Lobbyists lnfluence
AWhole New Set of Skills ls Reguired
Traditional Lobbying Surround Sound Campaigns
a Traditional lobbying
a Golden Rolodex
.@ a Meetings with members
a Multi-platform, social media
Ws
marketing campaigns
a DC centric
Local grassroots focus
"The days of having one relationship that Modern Trade Association Checkl ist:
will make or break an industry doesnt
exist anymore."
/ Monitor
- leslie Horum,Fseantive Recruiteri Spencer Salort
,/ Shape
/ Protect
Source Notion ol Journol,Apr 7,201 2, "Poid to luggle," Chris Frotes.

3. lV.The Perfect Leoder:A Checklist
The Perfect Leader ls a Campaign Manager I
Business Executive Hybrid
/ Comfortable running a multi-platform campaign and reading P&L sheets
/ lssue expert and has technical knowledge of industry
/ Credible industry spokesperson with a keen strategic vision
/ Understands Washington and connected to Washington players
/ Runs a profitable business while managing competing members' needs
/ Leads, recruits, and retains a top-notch staff
Source: Noaonol Journol,Apr 7,2012, "Poid to Juggle,"Chris Frotes.

4. Ihe Presidential Roce; Polling the Swing Stotes
Across Partisan Polls, ObamaTakes Battlegrounds %*o
'%
Real Clear Politics and Pollstencom PollingAverages in Battleground States
Real Clear Polltics Polling Averages Pollster.com Polling Averages Electoral
% Difference % Difference CollegeYotes
Romney Obama Romney Obama
Michigan
Pennsylvania
Wisconsin
Ohio
lowa 5.t%
New Hampshire 4.5%
Nevada 4.1%
Virginia 3.0 %
Colorado 2.9% 3,6%
Florida 3.7% 3.2%
NortJh Carolina
Sourcs Reol Cleor Polttia, 20 I 2; Pollster.com,2O I 2.

5. Navigating a Fluid Political Environment
Chorlie Cook Mokes the Coll on Likelihood of Victory "*A
Presidential Election Control of the Senate Control of the House
ffi
GC 75% 60% 20%
KI
a
Ftt 25% 40% 80%
ElectoralVotes
Obama 201 Romney l9l GOP Gain 2-4 Dem Gain 0-5
., Toss Up 85
Race Ratings
Source: Cook Politicol Reporg 20 I 2.