Building Your Personal (Legal) Brand - Some Thoughts for Law Students and Others - Professor Daniel Martin Katz
1. Building Your Personal
(Legal) Brand
some thoughts for law students and others
professor daniel martin katz
blog | ComputationalLegalStudies.com
corp | LexPredict.com
page | DanielMartinKatz.com
edu | chicago kent college of law
23. How are you going to
develop a working plan
of attack as to where
you want to go as your
career unfolds ?
24. “I don’t want to think about this”
“I am just not sure yet what I want to do … ”
People have told me:
“I just want to keep my head down and
focus on grades, etc.… ”
25. “He is being too negative”
“He is crushing my dreams”
People have gotten upset:
“What does he know …”
26. But I hope you will agree
that it is a fair question
27. And again the question is this:
How can you convert your
expertise into a job or a
stream of clients sufficient to
support yourself (thrive)?
28. In part, this course is designed
to help you develop a better
answer to this and related
#BusinessOfLaw questions
81. (a quick word on emerging markets for law)
how does one establish they are
a ‘great’ lawyer on some topic?
82. (a quick word on emerging markets for law)
how does one establish they are
a ‘great’ lawyer on some topic?
figure out who is judging
and how they are judging…
83. (a quick word on emerging markets for law)
Data Breach, Crypto/Blockchain, Future of Work,
Big Data+Privacy, etc.
Drones, Internet of Things, CyberSecurity,
3D Printing, Driverless Cars, Augmented Reality,
84. (does not have to be emerging markets)
interesting developments in tax law
seven legal mistakes that Startups make
updates in labor / employment
87. {What are your 3 things}
Here is my 3 things —
Daniel Martin Katz
{ Scientist, Technologist, Law Professor }
An Exercise:
The 140 Character Version
Here is my 140 characters—
Prof. Daniel Martin Katz + Prof. Mike Bommarito
Helping Invent the Future of the Legal Industry =
#Law+#STEM+#Design+#Entrepreneurship
90. (1) LinkedIn
(2) Twitter
(3) Personal Webpage
(4) Facebook Page
(5) Blog with relevant content
(6) Video Content
(7) Slideshare
(8) Pinterest / Instagram
Distribution Channels
(make it professional or at least not unprofessional)
92. Need a LinkedIn Page ASAP
https://www.americanbar.org/content/newsletter/publications/
law_practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html/
make
sure
you are
broadcasting
what you want to
broadcast
93. Join up with Twitter as well
https://twitter.com/briancpike/status/621725034986479617
http://briancpike.com/
94. Join up with Twitter as well
http://abovethelaw.com/2016/08/survey-majority-of-americans-
likely-to-hire-a-lawyer-whos-active-on-social-media/
95. Build a Personal Webpage
No Coding Required
http://www.squarespace.com/ http://www.wix.com/
102. GOAL:
25 Coffees over next 6 months…
learning more from folks …
http://www.forbes.com/sites/lizryan/
2015/01/31/how-to-arrange-a-
networking-coffee/#215d412f51a9
105. (1) Stand for Something
if you stand for everything you stand for nothing
106. (1) Stand for Something
(2) Find Your Voice
show folks why you are interesting
if you stand for everything you stand for nothing
107. (1) Stand for Something
(2) Find Your Voice
show folks why you are interesting
if you stand for everything you stand for nothing
(3) Increase Distribution Channels
you are not in the witness protection program
108. Be Patient + Play Long Game
(1) Stand for Something
(2) Find Your Voice
show folks why you are interesting
if you stand for everything you stand for nothing
(3) Increase Distribution Channels
(4)
you are not in the witness protection program
SEO, Brand is developed over the long haul
109. Additional Suggested Resources:
John Chisholm, Unleash Your Inner
Company: Use Passion and Perseverance
to Build Your Ideal Business
Reid Hoffman & Ben Casnocha,
The Start‐Up of You