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Mapping Your Way Through Social Media Creating the social road maps to guide you to your destination
What is a Social Map? ,[object Object],[object Object],[object Object]
First, you need the  Location ,[object Object]
First, you need the  Location ,[object Object]
From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords)
From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers
From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers
From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications
From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications case studies
Why the inhabitants? ,[object Object]
Why the inhabitants? ,[object Object],[object Object]
Why the inhabitants? ,[object Object],[object Object],[object Object]
Why the inhabitants? ,[object Object],[object Object],[object Object],[object Object]
Why the inhabitants? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why the inhabitants? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now the deep down fun begins!
The great thing about new locations are the cool places you can find when visiting for the first time… …so let’s go expand our social geography!
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine consumer reports
You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine consumer reports traffic safety agency
By thinking about the natural keywords around your product or service, you’ll be primed to find out where the conversations are taking place. Conversations that are key to a successful product launch or brand exercise. And these conversations? They’re your…
DESTINATION!
“ Welcome to your destination. We hope you enjoy your stay here – here are some places you might want to visit while you’re here.” (or, now that you have all your keywords, places to start entering them to find your audience)
 
 
 
 
and these are just some of the free and easy tools to get you started – the premium depth is up to you!
Every business venture is a journey. Every successful journey needs a plan. Every plan needs a strategy. This is your introduction to the journey. The strategy? Well that’s a whole other journey altogether…
Questions?

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Mapping Your Way Through Social Media

  • 1. Mapping Your Way Through Social Media Creating the social road maps to guide you to your destination
  • 2.
  • 3.
  • 4.
  • 5. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords)
  • 6. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers
  • 7. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers
  • 8. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications
  • 9. From your location, you can start to think of the other inhabitants that would live in the same space (your sub-keywords) manufacturers consumers publications case studies
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Now the deep down fun begins!
  • 17. The great thing about new locations are the cool places you can find when visiting for the first time… …so let’s go expand our social geography!
  • 18. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies
  • 19. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear
  • 20. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone
  • 21. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli
  • 22. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack
  • 23. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire
  • 24. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart
  • 25. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear
  • 26. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review
  • 27. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine
  • 28. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine consumer reports
  • 29. You know your starting location; you have the destination in mind – now you just need to fill in the journey manufacturers consumers publications case studies goodyear bridgestone pirelli tire rack canadian tire walmart top gear tire review car magazine consumer reports traffic safety agency
  • 30. By thinking about the natural keywords around your product or service, you’ll be primed to find out where the conversations are taking place. Conversations that are key to a successful product launch or brand exercise. And these conversations? They’re your…
  • 32. “ Welcome to your destination. We hope you enjoy your stay here – here are some places you might want to visit while you’re here.” (or, now that you have all your keywords, places to start entering them to find your audience)
  • 33.  
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  • 37. and these are just some of the free and easy tools to get you started – the premium depth is up to you!
  • 38. Every business venture is a journey. Every successful journey needs a plan. Every plan needs a strategy. This is your introduction to the journey. The strategy? Well that’s a whole other journey altogether…