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What is
Real Time
Bidding?
in 30 seconds
Advertisers buy audiences...




0:01
Advertisers buy audiences...
       Travel          Electronics         Fashion
 0




                   8




                                       5
                  $3
$5




                                     $7
     0:04
Travel


        0
       $5




0:08
Travel


        0
       $5




0:09
Travel?
       Likes flying to LA             Likes potatoes (?!)


                   0
                 $5




0:10
0:13
              $0
                .7

              $1
                .5
                     $0
                       .3
       $0     $0               $0     $0
                     $0          .5
         .5     .2     .5               .5
                               $0
                     $1          .5
                       .3
              $0
       $0       .5
         .5
                     $1
              $0          .3
                .5
                                             Real Time Bidding
.5




                                                                  .2
                                                          .3
                                                  $0




                                                                $0
                                                         $1
                                            .4




                                                           .5




                                                                         .5
                                                    .2




                                                                 .3
                                          $0



                                                  $0



                                                         $0




                                                                       $0
                                                                $2
                                                    .5



                                                           .5



                                                                  .5



                                                                         .3
                                            .7
                                          $0



                                                  $0



                                                         $0



                                                                $0



                                                                       $0
                                                           .4
                                                    .5




                                                                  .5
                                                  $0



                                                         $0



                                                                $0
  0
$5




       Bulk Buying Impressions                   Real Time Bidding
  Targeting large audiences by category     Pay only for valuable users




      0:19
60,000
                                                             Conversions

                                                                $15
                                                                CPA




                             20,000
                             Conversions

                                $45
                                CPA
        0
       $5




       Bulk Buying Impressions              Real Time Bidding
  Targeting large audiences by category    Pay only for valuable users


0:28
That was
Real Time
Bidding
in 30 seconds

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What is Real Time Bidding (in 30 seconds)

  • 3. Advertisers buy audiences... Travel Electronics Fashion 0 8 5 $3 $5 $7 0:04
  • 4. Travel 0 $5 0:08
  • 5. Travel 0 $5 0:09
  • 6. Travel? Likes flying to LA Likes potatoes (?!) 0 $5 0:10
  • 7. 0:13 $0 .7 $1 .5 $0 .3 $0 $0 $0 $0 $0 .5 .5 .2 .5 .5 $0 $1 .5 .3 $0 $0 .5 .5 $1 $0 .3 .5 Real Time Bidding
  • 8. .5 .2 .3 $0 $0 $1 .4 .5 .5 .2 .3 $0 $0 $0 $0 $2 .5 .5 .5 .3 .7 $0 $0 $0 $0 $0 .4 .5 .5 $0 $0 $0 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:19
  • 9. 60,000 Conversions $15 CPA 20,000 Conversions $45 CPA 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:28