1. 866 SW 10TH Avenue, Boca Raton darasolomon@outlook.com cell: 561-862-7856
Dara M. Solomon
QUALIFICATIONS SUMMARY
Accomplished online marketing and social media professional with more than seven years of
experience developing and implementing strategies to expand organizations’ Internet presence and
impact. Exceptionally strong communicator with extensive experience writing targeted content and
using social media platforms to increase website visibility and traffic.
Passionate about effecting change and innovation through nonprofit organizations. Focused on
utilizing technological skills to spread awareness and visibility of a nonprofit within the community.
Exceptional writing and editing skills, with experience in grant proposal and newsletter writing and
editing. Experience in nonprofit management of staff and coordination of volunteer programs.
SKILLS & ABILITIES
 Search engine optimization (SEO)  Grant proposal writing
 Typing speed ~ 90wpm  Windows OS, Microsoft Office
 Content writing and editing
 Social Media Marketing (SEM)
 Wordpress CMS website creation/management
ACCOMPLISHMENTS AND EXPERIENCE
SOCIAL MEDIA CONSULTANT AND WRITER 2010 – PRESENT
THE WRITE STUFF, TELECOMMUTE
 Assisted companies of all sizes develop and implement website and social media strategies to
expand brand awareness, increase user retention, and drive online cross-marketing and
advertising revenues.
- Small business client experienced increase in Google PageRank from 0 to 3 after
implementation of digital marketing campaign and SEO tactics; blog traffic increased 13%
 Guest blogger and moderator to establish best practices and demonstrate benefits of a company
blog and social media site.
- Visitors to auto dealer’s blog (AutoNation) increased by 50% during guest blogging period
ONLINE COMMUNITY MANAGER / DIGITAL MARKETING MANAGER 2007 – 2010
FUNADVICE.COM, TELECOMMUTE
Responsible for managing all aspects of website including promotion, visitor activities (including
moderating discussions), user retention, advertising programs, cross-marketing, technical and end-user
support staff.
- Unique visitors to global website increased 70% during 3 year period after implementation of
SEO plan
- Strategic partnership campaign resulted in 250,000 total in-links across the Web from baseline of
10.
 Constant Contact digital newsletter platform

2. 866 SW 10TH Avenue, Boca Raton darasolomon@outlook.com cell: 561-862-7856
WEEKEND DIRECTOR OF OPERATIONS 2007 – 2009
HUMANE SOCIETY OF GREATER MIAMI, NORTH MIAMI BEACH, FL
Responsible for managing weekend staff, animal intake, adoptions, and euthanasia. Successfully wrote
grant proposals. Educated the community on spay and neuter initiatives. Assisted with adoptions, and
filled in at the front desk performing receptionist duties as needed.
GRANT WRITING;
- Won $10,000 grant from Maddie’s Fund for innovative low-cost spaying/neutering program
FRONT DESK ASSISTANCE AND TRAINING:
- Initiated and led quality improvement program to improve proficiency with shelter’s animal
management system (PetPoint), to increase intake and outtake data input and reduce errors
o Within 12 weeks, 80%+ of staff were trained in PetPoint (compared to 30% at baseline).
WEBSITE UPDATING AND REDESIGN:
- Redesign of nonprofit animal shelter website; streamlined adoption process information and
included social media accounts and links.
- Integrated Petfinder to show available animals; adoptions increased 30% following integration.
NIGHT SHIFT COPY EDITOR AND FACT-CHECKER 2006 – 2007
THE MIAMI HERALD – MIAMI, FL
Copy-edited vital “World” and “Local” sections for this national newspaper. Fact-checked names, dates,
and times for accuracy; wrote headlines to fit set specifications
EDUCATION
UNIVERSITY OF MIAMI, CORAL GABLES, FL 2007
MASTER’S IN PUBLIC ADMINISTRATION (M.P.A.); Track: Nonprofit Management
Graduated with honors, Deans List (Top 2%)
UNIVERSITY OF MIAMI, CORAL GABLES, FL 2006
BACHELORS OF SCIENCE (B.S.) IN COMMUNICATIONS; Track: Print Journalism
Cumulative G.P.A (un-weighted): 3.6
UNIVERSITY OF MIAMI, CORAL GABLES, FL 2006
BACHELORS OF SCIENCE (B.S.) IN POLITICAL SCIENCE; Track: Public Policy and Law
Cumulative G.P.A. (un-weighted): 3.8
TRAINING AND CERTIFICATIONS
ASPCA, 2006 (TAMPA, FL)
SAFER® Aggression Assessment Program – trained and certified in conducting behavioral assessments of
stray/surrendered canines.
Meet your Match® shelter animal adoption program – trained to implement Meet Your Match® program
to classify adoptable animals based on behavioral traits/can implement in animal shelter environment.