The document discusses 13 reasons to add visuals such as images, graphs and infographics to blog content. Visuals make posts more appealing and help structure information clearly. They also improve user experience and engagement, leading to better search engine rankings. Visual content allows complex topics to be explained more easily and makes articles more memorable and professionally presented.

1. 13 Reasons to
Add Visuals to
Your Blog Content
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2. Did you know that 70% of companies invest in content marketing,
which could include visual marketing strategies?
Well, the visual part of your content is highly essential nowadays.

3. Images, graphs, tables, infographics, and other
visuals can give a second wind to your articles,
making them more descriptive and informative.
Today, you will learn more about 13 reasons
why you should add visuals to your content.

4. 1. More appealing posts
Your goal is to create appealing posts that grab readers' attention at first glance. And
images can help you reach this goal.
Creative and quality visual content allows for establishing a closer connection with your
audience. This way, they can not only stay on the page reading your content but also
share it with friends.

5. 2. Clearer
structuring
A qualitative copy is always great. Yet, it’s no less important how it looks.
So, in addition to headings, numbered or bulleted lists, employ visuals. That can
help you divide your article into logical sections.

6. 3. Better rankings on SERP
Among other ranking signals, Google uses user experience
as well. So, if users enjoy your content, stay long enough on
the page, and don’t end the session right after opening the
page, it’s a good thing.
Visuals will help you make your content more engaging and
interesting for readers.

7. 4. Visually
longer posts
Long-form content is very much preferred by search
engines. And often by users. Yet, your content shouldn’t
always be long and exceed 1,500 words. Sometimes you
need 600 to 1,000 words to describe the matter.
In this case, visuals will help you make your articles more
full and expert.

8. 5. Explanation of complex information
You can illustrate complex data by building up graphs, creating tables, or
drawing schemes. Thus, images can make it more understandable whether
you write technically difficult content or an article full of numbers.

9. 6. Wider exposure on social
media
Articles with a picture once per 75-100 words got 2x more
social media shares than articles with fewer visuals.
Secondly, Facebook posts with visuals receive 2.3x more
engagement than those without pictures.
So, an opportunity to reach a wider audience is a great
reason to add images to your articles.

10. 7. Another way to
stand out
Articles' writing develops your creative skills in
general. Yet, the production of visuals gives a
new hint to it.
That’s why if you create custom illustrations for
your articles, it can make people appreciate your
effort more and become return readers. Also, if
you create recognizable visuals, it can grow your
brand awareness.

11. 8. Illustrations for
your statements
Images can illustrate your statements or outline the
main ideas. Also, you can use pictures to highlight some
interesting quotes you use in your articles.
On top of that, you can strengthen the signals and
messages you want to communicate with your article.

12. 9. Better
way of
storytelling
Generally, storytelling is a more memorable type of content. And images
can make everything even more eye-catching.
Even if you need to share some complex technical information, images can
offer an easier approach to your content.

13. 10. More professional
look of your content
Undoubtedly, a bare text can also be top-tier and
expert. Yet, if you look at most respected
industry online publications or blogs, you will
see that most of them include media content.
Also, when adding visuals to your content, you
show that you put extra effort into article
creation.

14. 11. Image search engine traffic
Many online users also use the image section for search queries. This way, if you add
images to your articles, you can also rank for the image search.
The point is to give descriptive names for your images and don’t forget to state the alt
text.

15. 12. Better for user
experience
According to Brain Rules, by pairing relevant images with the
same written data, people retain 65% of the information
three days later.
So, you will not only improve the UX but also ensure that
people remember your content longer.

16. 13. Longer time on page
The presence of visuals increases time on page. When your
texts include images, videos, graphs, etc. readers spend
more time on the given page to get acquainted with the
content.
And that can signal to the search engines that readers find
your content relevant and helpful.

17. Last year between 51% to 80% of companies
heavily relied on visual content, according to
40% of marketers.
Higher ranking on search engines, more visitors
and social shares, better brand awareness -
that's what you can get if your use visuals in
your articles.

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