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• Ads
• Sales
• Selling what
• Media
• Graphics
• Emotions
• CASH FLOW
• EXPENSES
• REVENUES
• TAXES
• INVESTMENTS
• LOANS
• People
• Keeping the wheels turning
• Contracts
• Negotiations
• Ads
• Sales
• Selling what
• Media
• Graphics
• Emotions
MARKETING
BUYERS EMOTIONS ADVERTISING
GRAPHICS
ELEVATOR MESSAGE
BUYERS EMOTIONS ADVERTISING
GRAPHICS
ELEVATOR MESSAGE
HOW DO YOU SELL?
ONLINE ?
IN PERSON ? TELEPHONE?
BUYERS COME IN ALL SHAPES AND SIZES
WHO IS USING YOUR PRODUCT OR SERVICE ?
GEOGRAPHY #1 DEMOGRAPHICS #2 LIFESTYLE #3
BEHAVIOR #4 CROSS-SECTION
GEOGRAPHY
DEMOGRAPHICS
LIFESTYLE
BEHAVIOR
WAG
BUYERS EMOTIONS ADVERTISING
GRAPHICS
ELEVATOR MESSAGE
LOWEST PRICE SERVICE CAN’T FIND IT ANYWHERE ELSE
HOW THEY FEEL WHAT WORDS EXPRESS THIS EMOTION
LOWEST PRICE
BEFORE YOU MARKET AT THE
LOWEST PRICE . . . ASK YOURSELF
BEST SERVICE HOW THEY FEEL WHAT WORDS EXPRESS THIS EMOTION
BEST SERVICE HOW THEY FEEL WORDS USED IN THIS EMOTION
BEFORE YOU MARKET BY BEST
SERVICE . . . ASK YOURSELF
HOW THEY FEEL
MOST UNIQUE
WHAT WORDS EXPRESS THIS EMOTION
BEFORE YOU MARKET BY BEING THE
MOST UNIQUE . . . ASK YOURSELF
LOWEST PRICE SERVICE CAN’T FIND IT ANYWHERE ELSE
YOU CAN ONLY PICK ONE!!!
LOWEST PRICE
SERVICE
CAN’T GET ANYWHERE ELSE
RULE – YOU CAN ONLY PICK ONE!!!
WAG
BUYERS EMOTIONS ADVERTISING
GRAPHICS
ELEVATOR MESSAGE
LOWEST PRICE SERVICE CAN’T FIND ANYWHERE ELSE
BEGIN ADS BY SELECTING ONE EMOTION
HOW WILL CUSTOMERS FIND YOU?
LOWEST PRICE SERVICE CAN’T FIND ANYWHERE ELSE
USE THE WORDS THAT EXPRESS THAT EMOTION
BUYERS EMOTIONS ADVERTISING
GRAPHICS
ELEVATOR MESSAGE
LOWEST PRICE SERVICE CAN’T FIND IT ANYWHERE ELSE
WHAT EMOTION DOES THE GRAPHIC PORTRAY?
REMEMBER TO CONNECT THE EMOTIONS
Connecting, Motivating and Educating
Air, Resort, Cruise Hotel
To help select your ideal buyer
and emotion, start by analyzing
your competition.
Research as many competitor’s as possible
7.2 M
2.7M
872K
319K
Darlene’s Competitors
Darlene’s Business Experience
“Darlene’s testimonials are different”
• Ads
• Sales
• Selling what
• Media
• Graphics
• Emotions
• CASH FLOW
• EXPENSES
• REVENUES
• TAXES
• INVESTMENTS
• LOANS
• People
• Keeping the wheels turning
• Contracts
• Negotiations
YouTube: @DarleneMZiebell
Jump to the big leagues July_20_2023DZiebell .pptx
Jump to the big leagues July_20_2023DZiebell .pptx
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