An Analysis of IIFL Loan Products

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A
SUMMER INTERNSHIP PROJECT REPORT ON
An Analysis of IIFL Loan Products
AT
India Infoline Finance Limited
Prepared by
DARSHAN RAJYAGURU
(M.B.A. – SEMESTER III)
Enrollment No.:157340592040
Marwadi Education Foundation's Group of Institutions
RAJKOT (IN- Gujarat)
Submitted to: Gujarat Technological University
July-2016
Faculty Guide: Company Guide:
Prof. Anupama Dave Mr. Jimit Shah
Asst. Professor Branch Manage

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DECLARATION
I undersigned DARSHAN RAJYAGURU a student of Marwadi
Education Foundation's Group of Institutions, Rajkot hereby declare
that the project work has been carried out through my own efforts and
under the guidance of Prof. Anupama Dave.
This project has been submitted as a part of study curriculum of MBA
program. The project has not been previously submitted to any other
university. The summer project is original to the best of my knowledge
and has not been published elsewhere.
Date:
Place: Darshan Rajyaguru

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ACKNOWLEDGEMENT
To acknowledge is very great way to show your gratitude towards the persons
who have contributed in your success in one or other way. Summer training
project is the gateway of moving towards the journey in the corporate world,
India Infoline Finance Limited, taught lessons which will help to shape my
career.
At the outset of my report I would like to express my gratitude to the India
Infoline Finance Limited, Ghatlodia, Ahmedabad Branch Manager Mr.
Jimit Shah for providing me an opportunity to carry out my summer training in
such a well reputed and growing company.
I would like to thank Dr. Suneet Saxena (DEAN), who has guided me for my
project work and provided encouragement throughout my project work.
Heartily thankful to my college faculties who gave me a backbone support.
My acknowledgement would be incomplete if I do not express my thanks to
my colleagues who provide me help for any type of difficulty. I am also
thankful to our librarian and our lab assistant for providing the necessary
material for preparing the report.

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PREFACE
This research contains project report on “India Infoline Finance Limited”
It includes study of “An Analysis of IIFL Loan Products”. This research
contains compact information of the company by practical visit and various
past data of the company.
I have tried my level best to collect the information. All the required relevant
information has been obtained from the company. The report is made on the
basis of the discussion with executives of the company and other employees.
This exercise has helped me to sharpen many skill.
In this time of my summer project I have learned many things. Like how to
behave as an employee in the organization, how to deal with subordinates,
how to get work done. In an organization each small things is important. I feel
nice that I got a chance to work with the organization.
In the following pages, I have made my sincere efforts to maintain the
knowledge I have gained during my training period and while project work
preparation.

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Sr No Particulars Page.No.
Part I General Information
1 Industry Overview 8
1.1 History 11
1.2 Growth and Development 13
1.3 Performance and other statistical data [latest] 15
1.4 Market players in the industry 17
2 Company Overview 22
2.1 History 27
2.2 Growth and Development 29
2.3 Performance and other key performing data 32
2.4 Products overview 35
2.5 Departmental overview 44
2.6 SWOT Analysis 46
Part II Research Work
3 Introduction of the study 47
3.1 Background of the study 47
3.2 Review of literature 48
3.3 Statement of problem 50
3.4 Objectives of the study 50
3.5 Contribution and learning from the project 51
4 Research Methodology 52
4.1 Hypothesis [If applicable] -
4.2 Research design 53
4.3 Sampling Method 53
4.4 Sampling Size 54
4.5 Sources of data 54
4.6 Data collection method 55
4.7 Data collection instrument 55
4.8 Data processing 56
5 Analysis and interpretation of data 56
6 Results and findings 71
7 Suggestions and conclusion 72
8 Limitations of the study 73
9 Scope for further research 74
10 Bibliography [APA Format compulsory] 75
11 Annexure 76
INDEX

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General Information
CHAPTER-1
Industry Overview
• 1.0 Overview
A Non-Banking Financial Company (NBFC) is a company registered under the
Companies Act, 1956 engaged in the business of loans and advances,
acquisition of shares/stocks/bonds/debentures/securities issued by Government
or local authority or other marketable securities of a like nature, leasing, hire-
purchase, insurance business, chit business but does not include any institution
whose principal business is that of agriculture activity, industrial activity,
purchase or sale of any goods (other than securities) or providing any services
and sale/purchase/construction of immovable property. A non-banking institution
which is a company and has principal business of receiving deposits under any
scheme or arrangement in one lump sum or in installments by way of
contributions or in any other manner, is also a non-banking financial company.
Non-Banking Financial Companies (NBFC) have rapidly emerged as an
important segment of the Indian financial system. Moreover, NBFCs assume
significance in the small business segment as they primarily cater to the credit
requirements of the unorganised sector such as wholesale & retail traders,
small-scale industries and small borrowers at the local level. NBFC is a
heterogeneous group of financial institutions, performing a wide range of
activities like hire-purchase finance, vehicle financing, equipment lease finance,
personal loans, working capital loans, consumer loans, housing loans, loans
against shares and investment, etc. NBFCs are broadly divided into three
categories namely

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NBFCs accepting deposits from banks (NBFC-D)
NBFCs not accepting/holding public deposits (NBFC-ND); and (iii) core
investment companies (i.e. those acquiring share/securities of their
group/holding/subsidiary companies to the extent of not less than 90% of total
assets and which do not accept public deposits.)
The segment has witnessed considerable growth in the last few years and is
now being recognised as complementary to the banking sector due to
implementation of innovative marketing strategies, introduction of tailor-made
products, customer-oriented services, attractive rates of return on deposits and
simplified procedures, etc.
While the functions of NBFCs are just like banks, there are few differences
between both the institutions. These are: (i) NBFC cannot accept demand
deposits; (ii) NBFC is not part of the payment and settlement system as well as it
cannot issue cheques drawn on itself and (iii) deposit insurance facility of Deposit
Insurance & Credit Guarantee Corporation is not available for NBFC depositors
unlike in the case of banks.

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Industry structure
(Source: IIFL Annual reports 2014-15)

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1.1 History
Non-banking financial companies (NBFCs) form an integral part of the Indian
financial system. The history of the NBFC Industry in India is a story of under-
regulation followed by over-regulation. Policy makers have swung from one
extreme position to another in their attempt to set controls and then restrain
them so that they do not curb the growth of the industry. This report covers
the industry. Non Banking Financial Companies or NBFC in India are
registered companies conducting business activities similar to regular banks.
Their banking operations include making loans and advances available to
consumers and businesses, acquisition of marketable securities, leasing of
hard assets like automobiles, hire-purchase and insurance business.
Though they are similar to banks, they differ in a couple of ways. NBFC’s
cannot accept demand deposits (deposits that can be withdrawn at immediate
notice), they cannot issue checks to customers and the deposits with them
are not insured by the DICGC (the India equivalent of FDIC in the US
system). Either the RBI (Reserve Bank of India) or the SEBI (Securities and
Exchange Board of India) or both regulate NBFC’s. Though the NBFC’s have
been around for a long time, they have recently gained popularity amongst
institutional investors, since they facilitate access to credit for semi-rural and
rural India where the reach of traditional banks has traditionally been poor.

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• Indian economy
The economy of India is the seventh largest economy in the world measured
by nominal GDP growth: 8.0% (FY 2015-16 Q4). The economy growth is
expected to be 8.0%+ in 2016-17. Previously, The Indian economy
experienced one of its most challenging slowdowns in nearly a decade on the
back of global contractionary headwinds, domestic macroeconomic
imbalances and policy reversals on the fiscal front. GDP growth in 2013-14
was estimated at 4.9 percent compared with 4.5 percent in 2012-13 (Source:
CSO). The slowdown resulted from a contraction of 0.2 percent in the
manufacturing sector (1.1 percent in the previous year). The mining and
quarrying sector was estimated to contract by 1.9 percent (2.2 percent decline
a year ago). Nominal growth was anticipated in other sectors, services sector
(finance, insurance and real estate and business services sectors) was
estimated to grow at 11.2 percent (10.9 percent in 2012-14) and construction
sector was estimated to grow at 1.7 percent (1.1 percent in 2012-14).

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• 1.2 Growth and Development
The growth of financial sector in India at present is nearly 8.5% per year. The
rise in the growth rate suggests the growth of the economy. The financial
policies and the monetary policies are able to sustain a stable growth rate.
The reforms pertaining to the monetary policies and the macro economic
policies over the last few years has influenced the Indian economy to the
core. The major step towards opening up of the financial market further was
the nullification of the regulations restricting the growth of the financial sector
in India. To maintain such a growth for a long term the inflation has to come
down further.
The financial sector in India had an overall growth of 15%, which has
exhibited stability over the last few years although several other markets
across the Asian region were going through a turmoil. The development of the
system pertaining to the financial sector was the key to the growth of the
same. With the opening of the financial market variety of products and
services were introduced to suit the need of the customer. The Reserve Bank
of India (RBI) played a dynamic role in the growth of the financial sector of
India.
l output growth rate was
The growth of financial sector in India was due to the development in
sectors Growth of the banking sector in India
The banking system in India is the most extensive. The total asset value of
the entire banking sector in India is nearly US$ 270 billion. The total deposits
is nearly US$ 220 billion. Banking sector in India has been transformed
completely. Presently the latest inclusions such as Internet banking and Core
banking have made banking operations more user friendly and easy.

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• The NBFC sector
NBFCs play a crucial role in the development of Indian economy by meeting
the financing needs of customers who otherwise do not have access to formal
sources of finance. The sector witnessed phenomenal growth in the last 10
years, growing at a compounded annual growth rate of 22 percent between
March 2006 and March 2015. The share of NBFCs assets in GDP (at current
market prices) increased steadily from just 8.4 percent as on March 31, 2006
to 12.5 percent as on March 31, 2015 (Source: RBI) According to estimates,
the sectorgrew by a mere 5 per cent during the first nine months (ending
December 31, 2015) as against 15 per cent during the same period in the
previous year. Based on the last quarter growth, it is expected that growth in
retail credit of NBFCs would be 8-10 percent for 2014-15. The decline in credit
growth can be attributed to a significant slowdown caused by de-growth in the
commercial vehicle (CV), construction equipment (CE) and gold loan
segments. There is a growing industry-wide asset quality concern among
NBFCs, with retail loans classified as delinquent (90days past limit) moving to
4.3 per cent in December 2015 from 3.5 per cent in March 2015 and loans
classified as non-performing (more than 180 days past due delinquency)
moving up to 1.7 per cent in December 2014 from 1.3 per cent in March 2014.

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• 1.3 Performance and other statistical data
A Performance and other statistical data of the NBFC sector for 1998-99 and
2014-2015, based on the regulatory returns submitted by deposit
holding/accepting companies is presented in In view of the difference in the
number of reporting companies in the two years, the data are not strictly
comparable. As at end-March 1999, the total outstanding public deposits of
the 1,536 deposit holding companies (both registered and unregistered)
aggregated 97.85 Billion, equivalent to 2.6 per cent of the outstanding
deposits of scheduled commercial banks (excluding Regional Rural Banks).
In the case of 1,005 reporting companies, as at end-March 2015, the total
quantum of outstanding public deposits reported by them was 275.04 Billion,
equivalent to 6.2 per cent of the aggregate deposits of scheduled commercial
banks.
(Source : www.rbi.org.in/.../AnnualPublications.aspx)

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The aggregate assets of the NBFC sector increased to Rs.51,324 crore as on
March 31,2015, from Rs.47,049 crore, as on March 31, 1999. The break-up of
public deposits within the different categories of NBFCs is provided in Some
of the companies have converted themselves into non deposit-holding
companies by repaying the deposits held by them. At the disaggregated level,
public deposits with the hire purchase companies and RNBCs increased by
22.3 per cent and 3.4 per cent, respectively.
• Demand drivers for the NBFC loan market
World bank has projected an economic growth rate of 5.7% for India in 2014-15.
Favorable business environment will boost NBFC portfolio. The housing stock
shortage is pegged as around 19 million units in India. Increase in demand for
housing units driven by nuclearisation of families will drive up need for home
finance. It is estimated that currently 40 percent of the MSME credit demand is
met through informal sources, growing demand from MSMEs who are currently
accessing finance from informal sources or are self-financed is a
hugeopportunity for NBFCs to tap into. Increasing development in Tier-II and
Tier-III cities will lead to an increase in demand for credit, one of the key growth
drivers for growth of NBFCs.

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• 1.4 Market players in the industry
Muthoot Finance
Muthoot Finance Ltd. is an Indian financial corporation. It is known as
the largest gold financing company in the world. In addition to financing
gold transactions, the company offers foreign exchange services, money
transfers, wealth management services, travel and tourism services, and
sells gold coins at Muthoot Finance Branches. The company's
headquarters are located in Kerala, India, and it operates over 4,400
branches throughout the country. Outside India, Muthoot Finance is
established in the UK, the US, and the United Arab Emirates. While the
company falls under the brand umbrella of the Muthoot Group, its stocks
are listed on the Bombay Stock Exchange (BSE) and NSE. As of March
2012, revenue (after expenditure) stood at more than Rs.
23,000 crore .The target market of Muthoot Finance includes small
businesses, vendors, farmers, traders, SME business owners, and
salaried individuals.

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Mannapuram Finance
Manappuram's origins go back to 1949 when it was founded in Valapad,
kerala by the late V.C. Padmanabhan, father of Shri Nandakumar. Its activity
was mainly pawn broking and money lending carried out on a modest scale.
The principal asset of the company was the integrity and foresight of its
Founder and among the people of the area it soon acquired a reputation as a
safe-haven for their investments. Shri Nandakumar took over the reins of this
one Branch business in the year 1986 when his father expired. Since then, it
has been a story of unparalleled growth, with new milestones being crossed
every year. Manappuram Finance Ltd. was incorporated in with its registered
office at Valapad, Kerala. It is India's first listed and highest credit rated gold
loan company and widely recognised as a leading wealth creator in the Indian
stock market. Since inception, the Company has maintained a consistently
rapid pace of growth. Today, it has around 3,300 branches across 26 states
and UTs with Assets under Management of about Rs.10,000 crores, a
workforce of about 18,000 and a live customer base of 15 lakhs.

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Muthoot Fincorp
Muthoot Fincorp Ltd., the flagship company of 129 year old Muthoot
Pappachan Group, is one of the largest NBFCs in India, registered with the
Reserve Bank of India. Muthoot Fincorp has over 3800 branches across India
with an average walk in of 50,000 customers per day. The company has a
diverse mix of retail offerings catering to the various needs of its customers
including Gold Loans, Business Loans, Housing Loan, Auto Loans, Money
Transfer, Foreign Exchange, Insurance Services and Wealth Management
Services.

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KOSAMATTAM FINANCE
Kosamattam Finance Ltd, headquarters in southern Indian state of Kerala, iS
A NBFC lending money against pedge of used household gold jewelry "gold
loan" in the state of Kerala, Tamilnadu, karnataka Andra pradesh, Delhi and
in the union territory of Pondicherry. the Kosssamattam group was originally
founded by Mr. Chacko Varkey. his grandson, Mr Mathew K. Cherian, the
present chairman and managing director of Kosamattam group is a fourth
generation Entrepreneur in the family as on February 28, 2014 KFL is having
a branch network of 781 branches, largely spread across southern India. the
gold loan portfolio of KFL as of December 31,2013 is comprised of 308745
gold loan accounts, aggregating Rs 950cr Which is 96.10% of the total loans
and advances gross non perfoming gold loan assets were 0.17%, 0.31%
0.36% and 0.02% of gross gold loan portfolio under management as DEC
31,2013,2012 and 2011.

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ICICI Finance
ICICI Bank is an Indian multinational banking and financial services company
headquartered in Mumbai, Maharashtra, India, with its registered office
in Vadodara. In 2014, it was the second largest bank in India in terms of
assets and third in term of market capitalisation. It offers a wide range of
banking products and financial services for corporate and retail
customers through a variety of delivery channels and specialised subsidiaries
in the areas of investment banking, life, non-life insurance, venture
capital and asset management. The bank has a network of 4,450
branches and 13,995 ATMs in India, and has a presence in 19 countries
including India. ICICI Bank is one of the Big Four banks of India, along
with State Bank of India, Bank of Baroda and Punjab National Bank. The bank
has subsidiaries in the United Kingdom and Canada; branches in United
States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Oman, Dubai
International Finance Centre, China and South Africa; and representative
offices in United Arab Emirates, Bangladesh, Malaysia and Indonesia. The
company's UK subsidiary has also established branches in Belgium and
Germany.

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CHAPTER-2
Company Overview
About IIFL
We are leading financial services intermediary where the customer
can meet all his advisory, investing and borrowing needs under
one roof.
Vision
To become the most respected company in the financial
services space in India.

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• 2.0 Overview
• IIFL Holdings Limited (NSE: IIFL, BSE: IIFL) is the apex holding company of
the entire IIFL Group, promoted by first generation entrepreneurs. Our
evolution from an entrepreneurial start-up in 1995 to a leading financial
services group in India is a story of steady growth by adapting to the
dynamic business environment, without losing focus on our core domain of
financial services. IIFL Holdings Ltd, formerly known as India Infoline
Limited, offers a gamut of services including financing, wealth and asset
management, broking, financial product distribution, investment banking,
institutional equities, realty and property advisory services through its
various subsidiaries.
• IIFL Holdings with a consolidated net-worth of Rs.25,577 million as of
financial year ended March 31, 2015, has global presence with offices in
London, New York, Houston, Geneva, Hong Kong, Dubai, Singapore and
Mauritius. Our well-entrenched network of close to 2,500 business locations
spread over 850+ towns and cities has given us the ability to expand and
reach out to different segments of the society. IIFL group has more than 2.9
million satisfied customers across various business segments and is
continuously building on its strengths to deliver excellent service to its
expanding customer base.

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• Corporate structure
(Source: http://www.indiainfoline.com/aboutus/corporate-structure)

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IHL IIFL Holdings Limited
IIFL India Infoline Finance Limited
IIHFL India Infoline Housing Finance Limited (Wholly owned subsidiary of IIFL)
IWML IIFL Wealth Management Limited
IIAMCL India Infoline Asset Management Company Limited (Wholly owned
subsidiary of IIFLW)
IIL India Infoline Limited
IICL India Infoline Commodities Limited
IIIBL India Infoline Insurance Brokers Limited
IIMRSL India Infoline Media and Research Limited

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• Management Team

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• 2.1 History
IIFL was co-founded on Oct 17, 1995 by Nirmal Jain and R. Venkatraman.
Jain was previously employed with Hindustan Lever Limited. The company
was founded as Probity Research and Services Private Limited which
provided research on the Indian economy, businesses and corporates. The
name was later changed to India Infoline Limited.
A few years into the business, the organization found itself with clients which
included research organizations, banks and corporates. They then began
launching their research products to become more noticeable in the market. In
the meanwhile, the dotcom revolution was beginning to take place in India.
Taking advantage of this revolution would mean an increase in the number of
readers to millions. The website was created in 1999.
Taking the business one step ahead this group of consultants opened a
trading portal – www.5paisa.com –in 2000 thus moved into the business of
being a full service broking agency. During this time they widened their
distribution network.
In 2001, the Indian dotcom industry saw a downfall. During this time,
sustaining became tough. The organisation then decided to tie-up with leading
Life Insurance company ICICI Prudential, thus putting to use its distribution
network and becoming India’s first corporate agent for insurance. In 2009,
IIFL also held their first global investor conference, Enterprising India, which
was attended by the likes of Jim Walker, David Bloom and Brahma Chellany,
amongst others.

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• Key Milestone of India Infoline:
Incorporated on October 18, 1995 as probity research and services.
Launched internet portal www.indiainfoline.com in May 1999. Commenced
distribution of financial products like mutual funds and RBI Bonds in April
2000. Launched online trading in shares and securities brand as
www.5paisa .com in July 2000. Started life insurance agency business in
December 2000 as a corporate agent of ICICI Became a depository
participant of NSDL in September 2001 Launched stock messaging service
in May 2003. Acquired commodities broking license in March 2004
Launched portfolio management service in August 2004. Listed on NSE and
BSE on May 17, 2005. Acquired NBFC license in May 2005. Acquired 75%
stake in Money tree Consultancy services, Which is a distributor of
Mortgages and other loan product in October 2005? Acquired 100% equity
of March Mont Capital Advisors Pvt Ltd in December 2005. Became a
depository participant of CDSL in June 2006 Many more like Bennett
Coleman & co ltd investment, alliance with Bank of Baroda etc. Merger of
India Infoline Securities Private Limited with India Infoline Limited in January
2007. Received Venture Capital license from SEBI in September 2008.
Received Insurance broking license from IRDA in December 2008.
Received registration for housing finance company from NHB in February
2009.

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• 2.2 Growth and Development
• We believe in setting challenging targets and achieving them. Once we have
set the target for any business, we work aggressively to achieve the same.
IIFL has grown from a research firm in 1995 to a leading financial
powerhouse In less decade. From research now the company provides the
entire range of service including institutional broking investment banking;
wealth management service, life insurance distribution, credit and loans and
gold loans. In the last five years IIFL has grown at a compounded annual rate
of 30%.
• Today, the company has one of the widest network across the country with
more than 3,000 business locations spread over more than 500 cities and
towns across India facilitating smooth acquisition and servicing of a large
customer base. The group caters to a customer base of about a million
customers over, a variety of a mediums viz. online, over the phone and at its
about branches. Its international footprints cover Singapore, Dubai, Sri
Lanka, USA and Europe. The company has a network of 976 business
locations (branches and sub-brokers) spread across 365 cities and towns. It
has more than 800,000 customers.
• In April 28, 2000 Conversion from Private Limited to Public Limited Company
May 23, 2000 To focus on the retail financial intermediary business through
an online set-up. March 23, 2001 To focus on the retail financial
intermediary business through offline as well as online set-up. Milestones
1995 -Incorporated as an equity research and consulting firm with a client
base that included leading FIIs, banks, consulting firms and corporate.

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• In 1999 -Restructured the business model to embrace the internet; launched
archives.indiainfoline.com mobilized capital from reputed private equity
investors. 2000 -Commenced the distribution of personal financial products;
launched online equity trading; entered life insurance distribution as a
corporate agent. Acknowledged by Forbes as ‘Best of the Web’ and ‘must
read for investors’. 2004 -Acquired commodities broking license; launched
Portfolio Management Service.
• 2005- Listed on the Indian stock markets- India Info line fixes a price band
between Rs 70 and Rs 80 for its forthcoming public issue. The company is
coming out with public issue of 1.18 crore shares with a face value of Rs 10
through the book building route. The issue is slated to open on April 21 and
close on April 27. The Times Group.-India Info line to buy 75-pc stake in
Money tree 2006 India Info line launches exclusive SMS Value. Added
Service-India Info line enters into strategic agreement with Saraswat Bank-
India Info line to launch stock trading on cell phones-India info line to roll
out MCX, NCDEX, DGCX software Acquired membership of DGCX;
launched investment banking services. 2007 -Launched a proprietary trading
platform; inducted an institutional equities team; formed a Singapore
subsidiary; raised over USD 300 mn in the group; launched consumer
finance business under the ‘Money line’ brand. 2008 -Launched wealth
management services under the ‘IIFL Wealth’ brand; set up India Info line
Private Equity fund; received the Insurance broking license from IRDA;
received the venture capital license; received in principle approval to sponsor
a mutual fund; received ‘Best broker- India’ award from Finance Asia; ‘Most
Improved Brokerage India’ award from Asia money.

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• India Info line Ltd has informed that the Board of Directors of the Company
have vide circular resolution passed on March 10, 2008 approved the
appointment of Mr. A K Purwar, ex-Chairman of the State Bank of India, as
an independent director on the Board ofthe Company. 2008.- The Company
has splits its face value from Rs10/- to Rs2/-. 2009 -Received registration for
a housing finance company from the National Housing Bank; received
‘Fastest growing Equity Broking House – Large firms ‘in India by Dun &
Bradstreet. 2010-Received in-principle approval for membership of the
Singapore Stock Exchange .Received membership of the Colombo Stock
Exchange 2011-Launched IIFL Mutual Fund.-IIFL got SEBI nod for Mutual
Fund business. "IIFL announces launch of its 'Life Time Prepaid, Any Time
Money back'brokerage product" 2012-"PFRDA appoints India Info line
Finance Ltd (IIFL) as Points of Presence (Pop) under New Pension System
(NPS)”

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• 2.3 Performance and other key performing data
• Consolidated quarterly performance
• Q4FY15 Net Profit at `131.7 Cr, rises 61.8% yoy; Income at `1056.7 Cr, up
34.1% yoy.
• FY15 PAT at `447.3 Cr, up 60.9% yoy; Income at
`3,666.4 Cr, up 29.2% yoy.
• ROE is 21.2% based on Q4FY15 performance.
• ROE is 19.0% for FY15.
• Fund based activities
• NBFC’s Q4FY15 loan book at `14,668 Cr, up 34.7%
yoy.
• Gross and Net NPAs were 1.27% and 0.54% in the quarter.

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Earnings per share (Rs)
2014-15 11.4
2013-14 8.9
2012-13 8.0
Following figure 4 shown statistics is Earning per share is increases year after year
in 2012-13 EPS is 8.0 and in 2014-15 is 11.4 is so its increasingly by 3.4 times in
two year.
8
8.9
11.4
0
2
4
6
8
10
12
2012-13 2013-14 2014-15

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Profit after tax
(Rs. in millions)
2014-15 2,104.0
2013-14 1,887.2
2012-13 1,053.8
Following figure 5 shown is Profit after tax is increases year after year in 2012-13 is
1053.8 million and 2014-15 is 2104.0 million so its increasingly by aprox 1.99658
times in two year.
So above performance data we can say that IIFL Company’s performance is very
good and very competitive and market leader in india.
1053.8
1887.2
2104
0
500
1000
1500
2000
2500
2012-13 2013-14 2014-15

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• 2.4 Products overview
Gold Loan
• If you’re looking for an easy and quick way to get financing, IIFL Gold loan is
just what you’re looking for. While your gold stays safe with us, you can go
ahead and take advantage of every opportunity.
• While other loans require income or salary proofs and several other
documentation, to avail an IIFL Gold Loan all you need is gold over 18
carats. The loan amount is dependent on the value of the gold and is guided
by the regulations of Reserve Bank of India. Your gold is insured and is
stored in our fire and burglary proof vaults. What’s more, you can take
disbursement through IIFL DCB Prepaid Gold Card and spend the amount
as and when needed.
• The best part? Our gold loan requires lesser documentation, making the loan
approval process quick and effective. So why pay higher interest rates for a
personal loan when you can get Gold Loan faster at affordable rates.
FEATURES
I. Customised schemes to meet your requirements
II. Loans starting from Rs.3,000
III. Loan tenure up to 11 months
IV. Competitive interest rates
V. Quick disbursal of loan
VI. Flexible repayment
VII. Security and insurance of gold pledged

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Home Loan
• Getting a home loan from us is quick and simple. With financing and expert
advice from IIFL, you can also be a proud homeowner.
• Get a home loan with competitive interest rates for the purchase of row
houses, bungalows, flats and even plots. Faster processing and affordable
EMIs make IIFL home loans the perfect choice for new or experienced
home buyers. We also offer expert legal and technical counselling to make
the home buying process that much easier.
FEATURES
I. Quick & hassle-free loan
II. Competitive interest rates starting from 9.55%
III. Affordable EMIs
IV. Tenure upto 30 years
V. Legal and technical advice to help you make sound decisions
VI. A wide network of branches across India

Page | 35
Mortgage Loan
• IIFLs Loan against Property is a multi-purpose loan that can be availed
whether you are starting a new business or require long term working
capital or need to fund education or marriage of your children. You can opt
for a loan against fully constructed houses as well as residential and
commercial properties. IIFLs loan against property is offered for tenure of
up to 15 years at affordable interest rates and flexible payback options.
• The best part? Your property can finance all your needs even as you
continue to stay there.
FEATURES
I. Quick & hassle-free loan
II. Legal and technical advice to help you make sound decisions
III. A wide network of branches across India
IV. Competitive interest rates starting from 12.5%
V. Tenure upto 15 years
VI. Flexible payback options

Page | 36
SME Loan
A. Smart SME Loan
We understand that managing financial health is one of the important
components of your business. Not only do you need to manage daily
cash flow but also arrange for adequate funds for inventories,
receivables, planned expansion or to meet an unplanned exigency.
Keeping this in mind, India Infoline Finance Limited offers you
customised Smart SME Business Loans to meet your evolving financial
needs that can make all the difference to your profitablity.
The best part? With our Smart SME loans, you can fund your business
needs comfortably with the added advantage of withdrawing funds as
and when needed. The interest is paid only on the amount utilised and
not your overall credit limit.
FEATURES
I. Credit facility up to Rs. 50 lacs
II. Quick approval with minimum documentation
III. Flexible repayment options with no prepayment penalty
IV. Interest is payable only on the amount utilised
V. Collateral free loan

Page | 37
B. Insta SME Loan
We understand that for you and your business, “Time is Money”. While
managing financial health of your business you have to take care of daily
cash flow and also have adequate funds handy for inventories,
receivables, planned expansion or to meet an unplanned exigency.
Therefore we have specially designed Insta SME Loan to meet immediate
business needs. This Business Loan is a collateral-free loan that can be
availed instantly and is offered for tenure 12 – 48 months.
The best part? Being an instant loan, it requires minimal documentation
and you can avail this loan as quickly as one business day.
FEATURES
I. Loan up to Rs. 15 lakh
II. Collateral free loan
III. Tenure 12-48 months required
IV. Instant approval
V. Minimum documentation
VI. Easy EMI repayments
VII. Convenience of service at your doorstep

Page | 38
C. Flexi SME Loan
If you are looking at a long-term investment to grow your business and
also continue to manage daily cash-flow, our Flexi SME loan is here to
offer you higher loan amount for longer tenure clubbed with flexibility of
availing revolving line of credit.
Flexi SME is combination of term loan & revolving line of credit where
once you loan is sanctioned, you can choose to take a part of it as term
loan and rest as revolving line of credit facility.
FEATURES
I. Credit facility up to Rs. 5 Crs
II. Combination of Term Loan and revolving line of credit
III. 30% of sanctioned amount can be taken as revolving line of credit
IV. Tenure up to 10 years
V. Funding against Residential, Commercial, Industrial property and Plots
VI. Easy EMI repayments
VII. Quick approval with minimum documentation

Page | 39
Healthcare Equipment Loan
• Whether you are a doctor who is planning on starting his/ her own medical
practice, expand his/her existing medical practice or someone who is about to
open/ expand a hospital, you can rely on IIFL to provide you best of the
financing solutions tailored to your specific needs.
• At IIFL, we endeavour to offer customised healthcare finance to doctors,
diagnostic centres, nursing homes and more to meet all their funding needs
be it purchase of medical equipment or refinance on existing lien free medical
equipment or for that matter expansion of existing healthcare facilities.
FEATURES
I. Loan amount ranging from Rs. 3,00,000/- onward
II. Tenure ranging from 12 to 84 Months
III. Quick & hassle-free loan
IV. Flexible loan to value and EMI options
V. Interest Rates from 12.5% to 15% p.a
VI. Interest payments are calculated on the monthly reducing balance
method

Page | 40
Commercial Vehicle Loan
• If you are buying your first truck or expanding your existing fleet, we have
finance solutions tailored as per your requirement. We at IIFL, offer loans at
competitive rates for a wide range of vehicles including buses, trucks, tankers,
trailors, light commercial vehicle and small commercial vehicles.
• India Infoline Finance Limited is the “Preferred Financer” across all major
manufacturers in India and thousands of customers have trusted in us for our
expertise and perfectly suited loan solutions.
• The best part? We offer finance up to 100% for your commercial vehicles!
FEATURES
I. Finance available up to 100% for new and used vehicles
II. Tenure of up to 60 months
III. Top-up loans for existing customers
IV. Moratorium up to 60 days
V. Customized repayment options to suit your business needs
VI. Simple documentation and quick processing
VII. Competitive Interest rate starting from 12% p.a. onwards

Page | 41
Loan Against Securities
• At times you may need instant liquidity to meet personal exigency or to seize
an attractive business opportunity. By opting for our Loan against Securities
you can surely meet your immediate funding needs without having to sell your
investments.
• This loan offers an opportunity to monetise your investments (listed equity
shares, mutual fund units, structured notes, bonds, debentures and more) to
raise capital for your personal /business financing needs. You don’t have to
provide any additional security or collateral except the securities you are
pledging!
• The best part? With the added advantage of quick processing and attractive
interest rates you can acquire funds while still maintaining your carefully built
portfolio.
FEATURES
I. Continue to maintain your portfolio
II. Quick & hassle-free loan
III. Overdraft Facility
IV. Competitive interest rates
V. Interest charged only on the amount utilized
VI. Structured transactions with a quick turnaround time

Page | 42
• 2.5 Departmental overview
To start the business, you will need a big investment and then regular flow of
money to keep it growing Starting a business depends on two main things
which are idea and fund. Sometimes you may get a great business idea and
you may even start the foundation with a small fund but with time your need
for funding will grow. To start the business, you will need a big investment and
then regular flow of money to keep it growing.
• Loans
Many people start their business with some loan taken from their family or
friends. These are easy but limited loans that can help in starting the
business. However, soon you will need more money and then you will have to
go to lenders like banks or other lending institutes. You can get loans against
your asset like home. However, you must be very specific when you go for
business loans.
• Business loans
Every public or private sector bank offers business loans for people who want
to start a new business or want to expand their existing business. With the
business loans you can cover all your business expenses like renting or
buying a place, buying goods, hiring people, improving services and
expanding.

Page | 43
“Let us tell you about two types of business loans”.
• Professional loan
The professional loans are for individuals who are self employed like a doctor.
Different banks have different offers for the professional loan. The amount of
loan and the required security varies from bank to bank. You have to present
the complete business plan and personal financial statements to the bank in
order to apply for the loan. You must also bring the proof of ownership. Your
tax return references are to be submitted too. Loan payment period and
condition varies from bank to bank, however there are some common
condition that all banks apply according to regulatory requirements.
• Trade loan
Trade loans are given by the banks to the businessmen. Some banks even
grant you a trade loan up to Rs. 35 lakhs. The amount of loan depends on the
factors like the size of the business and the loan period. You have to submit
proof for two year’s existence of the business. You also need to present
complete financial statements to the bank.

Page | 44
• 2.6 SWOT Analysis
• Wide range of financial products
• Have over 2500 offices in India in over 500
cities
• Fastest Growing Equity Broking House’
Strengths
• High risk exposure as seen by conservative
population
• Less emphasis on advertising causes lack of
brand visibility
Weaknesses
• High income Urban families
• More penetration into the growing citiesOpportunities
• Economic slowdown
• Increasing competition from Local and
foreign player
Threats

Page | 45
Research Work
CHAPTER-3
Introduction of the study
• 3.1 Background of the study
• As researcher discussed in earlier he has got the topic for six weeks summer
internship program was “An Analysis Of IIFL Loan Product”. For knowing
analysis of loan products in the market researcher have conducted a small
research with help of “Loan Awareness Questionnaire Form”. Marketing
research will help researcher to identify the need of the customer by gathering
the information by filling the survey from market and individual customer.
• Market Research is systematic problem analysis, model building and fact
finding for the purpose of important decision making and control in the
marketing of goods and services. It helps a firm in identifying what are the
market opportunities and constraints, in developing and implementing market
strategies, and in evaluating the effectiveness of marketing plans.
• Marketing Research is a growing and widely used business activity as the
sellers need to know more about their final consumers but are generally
widely separated from those consumers. Marketing Research is a necessary
link between marketing decision makers and the markets in which they
operate. For gathering the more and accurate information from the customer
about Loan product and gold loan market researcher are made the questioner
and filled the same from the individual customer.

Page | 46
• 3.2 Review of literature
1. GEETHA G. NAIR DR JANCY DAVY(2014) Gold loans have become a
basis for creation of new financial products such as loans for purchase of
gold wherein gold is purchased on the date of loan and held as a pledge
until the equated monthly instalments are paid. India is one of the biggest
markets for gold and gold loan. A gold loan is settled either by repayment
or, in case of default, by sale of the pledged. The formalities in availing
gold loans are minimal and procedures are simple. Gold loans were
preferred over conventional personal loans due to less procedures, fast
disbursement and easy instalments. The study shows that the respondents
preferred gold loans from the banks, and most of the respondents use the
fund for their consumption smoothing.
2. George Alexander (2013) focused on the safety measures of borrowers.
This noted that the large gold loan NBFCs is almost like banks and is well-
governed, with established policies and procedures. Their branches have
sufficient security measures such as strong rooms, CCTV cameras,
guards and also specific procedures regarding access, in order to ensure
safety of the collateral. Besides, they insure the gold against theft and
other unforeseen events. Audits and inspections guarantee the continued
integrity of the holdings. Handling and storage is also done carefully, so as
to avoid damage to the ornaments.borrowers are given notice and a
chance to redeem the gold or keep their auction through payment of
interest, as in any bank. The author said that, when a borrower
approaches a lender, he/she calculates the costs not only in terms of
interest, but also in terms of security, KYC (know your customer),
documentation procedures, appraising methods, auction procedures, etc.
Many borrowers from gold NBFCs are migrants from pawnbrokers. For
them, the rates charged by the NBFCs are considerably lower. The others
that come weigh all the benefits of the against that at a busy bank branch.

Page | 47
3. Ravi and Kundan basavaraj (2013) analyzed the customer
preferenceand satisfaction towards banking services both private and
public banks. The authors found gold loan, business and vehicle loans are
fast moving than other services and overall satisfaction level is good.
Further, overall satisfaction on bank deposit schemes resulted positively
while other services of banking still need tobe given attention by focusing
on customer issues. They authors suggested that, bankers should work
towards 100% customer satisfaction that automatically fosters customer
delight and to sustain customers on a long term basis.
4. Selvaraj (2011) measured and analyzed the awareness level of the
customers towards services provided by the NBFC'S banks of. He found
that 70% of the sample respondents had low level of awareness towards
the services provided by the bank.It may be due to the fact that the study
area was mostly covered by rural areas. The bank has to initiate
necessary measures to increase the awareness level through conducting
awareness programs in the rural areas and the bank has to concentrate
more on promotional activities.

Page | 48
• 3.3 Statement of problem
• Main reason behind undertaking the research is to know the preference of
customers towards the loan products. The main reason to undertake the
research is that there is lack of awareness about Gold Loan and other loan
products offered by IIFL. From company perspective it is very vital to know the
current trends that are happenings in terms of awareness and usage of these
products. The Management needs to know which are the measures need to
be implemented quickly and effectively, so that both the customers as well as
the company can be benefited. Results of this research can help management
draft appropriate strategies for the same.
• 3.4 Objectives of the study
To measure customers preferences for different type of loan products.
To study about consumer awareness for IIFL loans and services.
To study about consumer satisfaction for IIFL loans and services.

Page | 49
• 3.5 Contribution and learning from the project
I have learned from this project to various loan products scope in local market
specially to gold loan scope in current market popularity. In gold loan I have
learned market trend in gold loan and various products of IIFL. In loan time
period what is the price of gold increases or decrease. I have also learned
how to approve them. process of taking loan, How to check and how to
approved gold. we check the gold and give value to customers. How to handle
the customers, how to find customers from the market, gold loan marketing
giving information about the loans.

Page | 50
CHAPTER-4
Research Methodology
Research methodology refers to the search for Knowledge. It is a way to
systematically solve the research problem. In it we study the various steps
that are generally adopted by the researcher in studying his research problem
along with logic behind them.
Research Methodology concerning a research problem or study provide
answers to various questions like; why a research study has been
undertaken, how the research problem has been defined, what data have
been collected and what particular method has been adopted to collect the
data, what technique has been used for analyzing the data and a host of
similar other questions. Research methodology can be said to have four major
components namely-Research design, Sample design, Data collection
procedure and methods of analyzing and reporting the findings.
Though there are more than one alternative approaches available to the
researcher, but this not enough to make the task of selecting the suitable
research design simpler. Like the so-called suitable research design may
require some in between approach. The objective of study being the main
determinant of the validity and reliability of the method adopted the degree of
usefulness of the scientific method. Since there are many aspects of research
methodology, in line of action has to be chosen from variety of alternatives, so
that individual choice of suitable method is further complicated and make a
viable whole. The choice of suitable method is further complicated by the
possibility of many permutations and combinations. So the final choice must
be based on assessment of its advantage and disadvantages when weighted
against affecting factors.

Page | 51
• 4.1 Research design
Descriptive research studies are those studies which are concerned with
describing the characteristics of a particular individual, or of a group, whereas
diagnostic research studies determine the frequency with which something
occurs or its association with something else.
Research design is the arrangement of conditions for collection and analysis
of data in such a manner that aims to combine relevance to the research
purpose in accordance with the research procedure.
• 4.2 Sampling Method
Sampling method Non-probability Convenience sampling
Sampling area KK Nagar Main Road, Ghatlodia, near IIFL Office
Ahemdabad-380061
Sample size 100
Data collection
method
Questionnaire
Probability sampling requires complete knowledge about all sampling
units in the universe. Since due to time constraint non-probability
sampling was chosen for the study.

Page | 52
• 4.3 Sampling Size
The overall sample involved in the study consisted of 100 individuals.
Keeping in view the limited resources of time, a limited sample of
individuals. It was fixed before hand and every effort was made to cover
the given number of individuals with available time for the collection of
data for this project. The data was collected with the help of the
questionnaire. A sample of hundred was chosen for the purpose of the
study.
• 4.4 Sources of data
The required data is collected both from primary as well as secondary
sources.
Primary Sources: The primary data was collected through structured
unbiased questionnaire and personal interviews of investors. For this
purpose questionnaire included were both open ended & close ended &
multiple-choice questions.
Secondary Sources: Secondary data is the data, which is collected and
complied for different purposes, which are used in research for this study.
The secondary data includes material collected from are published
materials IIFL annual reports such as periodicals, journals, and website.

Page | 53
• 4.5 DATA COLLECTION METHOD
The methodology used for this purpose is Survey and Questionnaire
Method. It is a time consuming and expensive method and requires more
administrative planning and supervision. It is also subjective to interviewer
bias or distortion. Data is collected from various customers through
personal interaction and other general public and. Specific questionnaire
is prepared for collecting data. Data is collected with mere interaction and
formal discussion with different customers.
• 4.6 Data collection instrument
These are the fact finding strategies. These are the tools for data
collection. The researcher includes Questionnaire, Essentially the
researcher must ensure that the instrument chosen is valid and reliable.
The validity and reliability of any research project depends to a large
extent on the appropriateness of the instruments Selected randomly for
the study purpose and then the information revealed from the public is
analysed and interpreted in the study.

Page | 54
• 4.7 Data processing
After the data have been collected, the researcher turns to the task of
analyzing them. The analysis of data requires a number of closely related
operations such as establishment of categories
the application of these categories to raw data through coding, tabulation
and then drawing statistical inferences.
Thus researcher should classify the raw data into some purposeful and
usable categories.
The data of the research is collected through questionnaire. The data of
the research collected through questionnaire is been put into the Microsoft
Excel sheet. Accordingly, collected data is been put into excel to analyze
the same.
Graphs and Charts is prepared in the excel sheet and the analysis is
done on the basis of charts and graphs prepared.

Page | 55
CHAPTER-5
Analysis and interpretation of data
1. Have you ever taken loan?
INTERPRETATION
From the above figure we can conclude that the maximum 78 number of people are
taken loan from the market and 22 people are not taken any loans in the market.
78
22
0
10
20
30
40
50
60
70
80
90
Yes No
Yes 78
No 22

Page | 56
2. Have you heard about IIFL Company?
INTERPRETATION
From the above figure we can interpret that the maximum 82 number of people are
know the IIFL company and 12 people are not aware about the IIFL company.
82
18
0
10
20
30
40
50
60
70
80
90
Yes No
Yes 82
No 18

Page | 57
3. If yes, Do you know about IIFL Loan Products?
Type of Loans Awareness
Home loan 66
Gold loan 78
SME loan 42
Commercial Vehicle
loan
52
INTERPRETATION
From the above figure we can analyze that awareness of the IIFL loan Products the
maximum 78 number of people are aware about IIFL gold loan, 66 people are aware
about the home loan, 52 people are aware about the commercial vehicle loan and
42people are aware about the SME loan.
66
78
42
52
0
10
20
30
40
50
60
70
80
90
Home loan Gold loan SME loan Commercial Vehicle
loan

Page | 58
4. Have you ever taken any of these loans?
INTERPRETATION
From the above figure we can interpret that the 25 number of people are taken
home loan, 29 people are taken gold loan, 13 people are taken commercial vehicle
loan and 11 people are taken SME loan here we can conclude that the maximum
number of people are taken gold loan from the market.
25
29
11
13
53
49
67
65
0
10
20
30
40
50
60
70
80
loan
Yes
No
Type of Loans Yes No
Home loan 25 53
Gold loan 29 49
SME loan 11 67
Commercial Vehicle
loan
13 65

Page | 59
5. If, yes have you taken through IIFL Company?
INTERPRETATION
From the above figure we can analyze that the 10 number of people are taken home
loan, 13 people are taken gold loan, 5 people are taken commercial vehicle loan and
4 people are taken SME loan. Here we can conclude that the maximum number of
people are taken gold loan from IIFL.
10
13
4
5
15
16
7
8
0
2
4
6
8
10
12
14
16
18
loan
Yes
No
Type of Loan Yes No
Home loan 10 15
Gold loan 13 16
SME loan 4 7
Commercial Vehicle
loan
5 8

Page | 60
6. What is the reason behind getting the loan?
Home 22
Vehicle 9
Medical 20
Business 6
Other 21
INTERPRETATION
From the above figure we can conclude that the reason behind getting the loan
the maximum 21 number of people are taken loan for other purpose, 20 people are
taken loan for medical purpose, 9 people are taken loan for vehicle purpose and 6
people are taken loan for business purpose.
9
20
6
21
0
5
10
15
20
25
Vehicle Medical Business Other

Page | 61
7. Are you aware about concept of gold loan?
Yes 86
No 14
INTERPRETATION
From the above figure we can conclude that the maximum 86 number of people are
aware about the concept of gold loan while in other hand only 14 people are not
aware about the concept of gold loan.
86
14
0
10
20
30
40
50
60
70
80
90
100
Yes No

Page | 62
8. Have you taken gold loan in IIFL?
Yes 13
No 16
INTERPRETATION
From the above figure we can conclude that the 13 number of people are taken
gold loan from IIFL and 16 number of people are taken gold loan from other bank.
13
16
0
2
4
6
8
10
12
14
16
18
Yes No

Page | 63
9. Have you taken gold loan from any other banks?
Yes 16
No 13
INTERPRETATION
gold loan from other bank and 13 number of people are taken gold loan from IIFL.
16
13
0
2
4
6
8
10
12
14
16
18
Yes No

Page | 64
10.If yes from which Bank?
INTERPRETATION
loan from Muthoot, other 5 people are taken loan from Mannapuram , 3 people are
taken from Muthoot Fincorp and 1 taken from ICICI.
7
5
3
1
0
1
2
3
4
5
6
7
8
Muthoot Mannapuram Muthoot Fincorp ICICI gold loan
Muthoot 7
Mannapuram 5
Muthoot Fincorp 3
ICICI gold loan 1

Page | 65
11. Which loan do you prefer take more as you have needed?
INTERPRETATION
From the above figure we can interpret that the 26 number of people are needed
home loan while other loans 29 number of people are needed gold loan, 14 number
of people are needed SME loan and 9 number of people are needed commercial
vehicle loan. Here we can see that the maximum people needed gold loan.
26
29
14
9
0
5
10
15
20
25
30
35
loan
Home loan 26
Gold loan 29
SME loan 14
Commercial Vehicle
loan
9

Page | 66
12.Are you satisfied with your IIFL loan which have you taken?
Highly
satisfied
Satisfied Neutral Dissatisfied Highly
dissatisfied
11 16 4 1 0
INTERPRETATION
From the above figure we can analyze that the 11 number of people are highly
satisfied with IIFL loan while other 16 number of people are satisfied with IIFL
loan, 4 number of people are neutral with IIFL loan, 1 dissatisfied with IIFL
services and no one is highly dissatisfied with IIFL loan.
11
16
4
1
0
0
2
4
6
8
10
12
14
16
18
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Page | 67
13. Are you satisfied with services provided at IIFL?
Highly
satisfied
Dissatisfied
10 15 6 1 0
INTERPRETATION
From the above figure we can analyze that the 10 number of people are highly
satisfied with IIFL services while other 15 number of people are satisfied with
IIFL services, 6 number of people are neutral with IIFL services, 1 dissatisfied
with IIFL services and no one is highly dissatisfied with IIFL services.
10
15
6
1
0
0
2
4
6
8
10
12
14
16
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Page | 68
14. Do you suggest IIFL loans to others?
INTERPRETATION
From the above figure we can conclude that the 26 number of people are suggest
IIFL loans to other person and 3 people are not suggest IIFL loans.
29
3
0
5
10
15
20
25
30
35
Yes No
Yes 29
No 3

Page | 69
CHAPTER-6
Results and findings
1. Among all respondents 78% people are taken loan from the market 22%
people are never taken a loan.
2. Here 80% are aware about different financial services provided by IIFL and
remaining 20% are not aware about the same.
3. Here 41% people are taken any loans from IIFL 59% People are taken loans
from any other banks.
4. Here 86% people are aware about gold loan concept and 14% people are not
aware about concept of gold loan.
5. Here 45% people are taken Gold loan from IIFL and 55% people are taken
gold loan from other banks.
6. Here 24% people are taken gold loan from Muthoot Finance, 17% people are
taken gold loan from Mannapuram, 10% people are taken gold loan from
Muthoot Fincorp and 4% people are taken gold loan from ICICI.
7. The people are more needed gold loan and home loan from any of the other
loans.
8. Here 80% people are satisfied and 15% people are neutral 5% are
dissatisfied with IIFL loan and services. And 90% people are suggest IIFL
loan to others.

Page | 70
CHAPTER-7
Suggestions and conclusion
• Suggestion: Awareness for gold loan is high but the number of people to
have taken gold loan from IIFL is less So IIFL can take general awareness of
loans and services plan to the customers. IIFL should maintain the customer
satisfactions. Awareness for SME loan and commercial vehicle loan is
comparatively less They should take necessary steps to increase the
awareness about the SME loan and commercial. The company should focus
on the advertising strategy and also the marketing of the product.
• Conclusion: On the basis of the study it is found that IndiaInfoline Ltd is better
services provider because of their good service and personalized advice on
gold loan and other loan product. IIFL provides the faster services as well as
relationship manager facility for encouragement and protects the interest of
the customers. It also provides the information through the internet and mobile
alerts. Study also concludes that people are not much aware of IIFL loan and
services

Page | 71
CHAPTER-8
Limitations of the study
Time limit is a major constraint.
Sample size of the Questioner is 100 which is very small that is not enough to
study the awareness of consumer of that particular above area.
Respondent are not sincere and care full to fill up the questioner so we
cannot find right solution.
As per the company rules many information was not disclosed.
The results of the study may not be universally applicable due to regional
constraints

Page | 72
CHAPTER-9
Scope for further research
There is very wide scope to further research because in time limitation and
area constrain are main limitation so there is a wide scope for company to
further research to whole branch there is region wise and income wise we go
further research. In these we also see there is very small sample size and not
enough for company side to take decision so we take very big sample size
and go to research its benefit for organization.

Page | 73
CHAPTER-10
Bibliography
• References
NAIR, GEETHA G.; , DR JANCY DAVY. (2014, APRIL). Market Surey .A
study on Attitude of customer towards gold loan, 32.
George Alexander (2013) gold NBFCs offer potential borrowers superior
advantages in terms of cost and security”, business line A Study on gold loan
in . Indian Research Journal , 2, 14.
Ravi and Kundan basavaraj (2013) “Customers Preference and Satisfaction
towards Banking Services with Special Reference to Shivamogga District in
Karnataka”,Trans Asian Journal of Marketing & Management Research,
Vol.2, Issue 1, pp. 28-38.
Selvaraj (2011), “A Study on Customers' Awareness and Level of
Satisfaction ”, JMIJMM, Vol.1, Issue 2, pp. 1-7.
• IIFL Annual reports (2014-15)
• Web sites:
www.indiainfoline.com
www.iiflfinance.com
www.ttweb.indiainfoline.com
www.google.com
www.rbi.org.in/home.aspx
www.en.wikipedia.org/wiki/India_Infoline.com

Page | 74
Annexure
Personal Details
1. Name :-
2. Gender:- Male ( )
Female ( )
3. Age:- 25-34 years ( )
35-44 years ( )
45-54 years ( )
55-64 years ( )
65-74 years ( )
4. Occupation : Profession ( )
Employment ( )
Business ( )
5. Have you ever taken loan?
Yes
No

Page | 75
6. Have you heard about IIFL Company?
Yes
No
7. If yes, Do you know about IIFL Loan Products?
8. Have you ever taken any of these loans?
9. If, yes have you taken through IIFL Company?
Type of Loan Yes No
Home loan
Gold loan
SME loan
Commercial Vehicle
loan
Type of Loans Awareness
Home loan
Gold loan
SME loan
Commercial Vehicle
loan
Type of Loan Yes No
Home loan
Gold loan
SME loan
Commercial Vehicle
loan

Page | 76
10. What is the reason behind getting the loan?
11. Are you aware about concept of gold loan?
12. Have you taken gold loan in IIFL?
13. Have you taken gold loan from any other banks?
Yes
No
14. If yes from which bank?
Muthoot
Mannapuram
Muthoot Fincop
ICICI gold loan
Home
Vehicle
Medical
Business
Other
Yes
No
Yes
No

Page | 77
15. Which loan do you prefer take more as you have needed?
Home loan
Gold loan
SME loan
Commercial Vehicle
loan
16. Are you satisfied with your IIFL loan which have you taken?
Highly
satisfied
dissatisfied
17. Are you satisfied with services provided at IIFL?
Highly
satisfied
Dissatisfied
18. Do you suggest IIFL loans to others?
Yes
No

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