Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. THAILAND
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
THAILAND
12,881,800
71,824,561
MOBILE SUBSCRIBERS
18,310,000
INTERNET USERS
67,070,000
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
27 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
19 %
URBAN
31% 69%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
100+ %

3. we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
VS16.6AVERAGE HOURS THAI
NETIZENS SPEND USING
THE INTERNET EACH WEEK
10.9AVERAGE HOURS THAI
NETIZENS SPEND WATCHING
BROADCAST TV EACH WEEK

4. we are social
THAILAND IS SOUTHEAST ASIA’S
BIGGEST ONLINE GAMING MARKET
SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE

5. we are social
60%
OF THAI INTERNET USERS PLAY
ONLINE GAMES SEVERAL TIMES A WEEK
SOURCE: TNS DIGITAL LIFE

6. we are social
82%
OF THAI WEB USERS STREAM OR
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH
SOURCE: NIELSEN

7. we are social
85%
OF THAILAND’S INTERNET USERS VISIT
SOCIAL MEDIA SITES AT LEAST ONCE A WEEK
SOURCE: TNS DIGITAL LIFE

8. we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
18-24:
34%
13-17:
21%
25-34:
29%
35--44:
10%
45-54:
4%
55-64:
1%
65+:
1%
FACEBOOK DEMOGRAPHICS IN THAILAND
MALE:
48%
FEMALE:
52%

9. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 BLACKBERRY THAILAND 394,759 14.51%
2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17%
3 DTAC INTERNET 315,479 2.17%
4 GMEMBER 302,150 3.06%
5 NOKIA THAILAND 154,897 2.54%
6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78%
7 JOHNNIE WALKER THAILAND 131,144 6.72%
8 ICHITAN 115,152 1.68%
9 SORBORMORE 86,904 1.86%
10 PANTENE THAILAND 78,908 6.15%
TOP FACEBOOK PAGES IN THAILAND

10. we are social
295,000
NUMBER OF LINKEDIN USERS IN THAILAND:
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

11. we are social
152,000
NUMBER OF FOURSQUARE USERS IN THAILAND:
SOURCE: PENN OLSON

12. we are social
78%
OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS
ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS
SOURCE: NIELSEN

13. we are social
19%
OF THAI INTERNET USERS THINK
WEB ADVERTISING CAN BE USEFUL
ONLY
SOURCE: NIELSEN

14. we are social
36%
OF THAI INTERNET USERS USE A
MOBILE DEVICE TO ACCESS THE WEB
SOURCE: NIELSEN

15. we are social
72%
OF THAILAND’S MOBILE USERS
ARE BELOW THE AGE OF 24
SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

17. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
not be responsible for any errors or
omissions contained in this report, or
for the results obtained from its use.
All information contained in this
report is provided “as is”, with no
guarantee whatsoever of its accuracy,
completeness, correctness or non-
infringement of third-party rights and
without warranty of any kind, express
or implied, including without limitation,
warranties of merchantability or fitness
for any particular purpose. This report
contains data, tables, figures, maps,
flags, analyses and technical notes
that relate to various geographical
territories around the world, however
reference to these territories and
any associated elements (including
names and flags) does not imply the
expression of any opinion whatsoever
on the part of We Are Social, or any of
the featured brands, nor any of those
organisations’ partners, affiliates,
employees or agents, concerning the
legal status of any country, territory,
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concerning the delimitation of its
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This report is provided with the
understanding that it does not constitute
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of any kind and should therefore
not be substituted for independent
investigations, thought or judgment.
Accordingly, neither We Are Social
nor any of the brands or organisations
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to you or anyone else for any direct,
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in any way connected to this report or
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the result(s) thereof, even if advised of
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