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60 JAN 2020 SOURCE: GOOGLE Digital 2020 Global Digital Overview (January 2020) v01

60
JAN
2020
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2020); KEPIOS ANALYSIS. NOTES: QUERIES DENOTED BY (*) DID NOT APPEAR IN THE TOP 20 QUERIES IN 2018. GOOGLE DOES NOT PUBLISH
SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY
RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE AVERAGE INDEX VALUES FOR EACH QUERY IN Q4 2019 TO Q4 2018.
# SEARCH QUERY INDEX ▲ Y-O-Y # SEARCH QUERY INDEX ▲ Y-O-Y
01 FACEBOOK 100 -19.8%
02 GOOGLE 94 -0.4%
03 YOUTUBE 87 -12.3%
04 YOU 60 [UNCHANGED]
05 WEATHER 50 11.5%
06 NEWS 44 [UNCHANGED]
07 AMAZON 33 11.6%
08 TRANSLATE 29 19.0%
09 INSTAGRAM 27 16.2%
10 GMAIL 25 -2.6%
11 MP3 25 -21.5%
12 HOTMAIL 20 -10.9%
13 MAIL* 20 -4.4%
14 YAHOO 17 -2.2%
15 SAMSUNG* 17 2.2%
16 METEO 16 13.1%
17 WHATSAPP 16 25.7%
18 TRADUCTOR* 15 16.1%
19 TWITTER* 15 16.7%
20 MAPS* 15 -0.7%
THE MOST COMMON QUERIES THAT PEOPLE ENTERED INTO GOOGLE SEARCH THROUGHOUT 2019
GOOGLE SEARCH: TOP WORLDWIDE QUERIES IN 2019

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