David Myles

2 Abonné

I specialise in consulting to the FMCG industry. Benchmarking for Performance (B4P) does quant and qual research to identify, reveal and share best practice in FMCG sales and marketing functions. It runs competitive, strategic and performance benchmarking studies for companies such as L'Oreal, Coke, Heinz, GSK,, Mars, Unilever, BAT, Colgate, etc. It researches and consults on demand in each region of the world advising clients on restructures, headcount, efficiency and effectiveness in the sales and marketing workstreams. Projects 2018-19 will be in ANZ, Vietnam, Malaysia, and Saudi Arabia

fmcg sales and marketing planning sales marketing consumer goods strategy professional development strategic planning best practices consumer services consumer processes checklists templates tools customer engagement customer management category marketing shopper marketing channel marketing consumer sales and marketing marketing director brand manager brand management workshops sales workshops marketing courses sales courses marketing education and training human resrources capabilities competencies marketing strategy return on investment benchmarking resources innovation metrics ecommerce

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David Myles

Présentations

16.10.31 e commerce in fmcg 1 day workshop excerpt

17.05.18 fmcg benchmarking for performance metrics sales marketing innovation sshare

Competencies and capabilities overview for sales and marketers from assent cg

Marketing course overview and detail Assent Consulting Group

Sales course overview and detail from Assent CG

Tools and templates for sales and marketers from Assent CG

Documents

16.07.13 make strategic plans happen

16.07.13 leverage all five resources FMCG planning and investment

16.07.13 identify growth (1)

16.07.13 identify growth (1)