Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute

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Day Software

Technologie Business

Styleguide Product Data

User Experience

Content
Applications

Processes Systems

Markets
Brands Retailers

Languages Consumers

Cultures Infrastructure

Peo
ple
Pro &
ces
se
s

http://iainstitute.org/en/learn/research/the_problems_with_cms.php
http://iainstitute.org/en/learn/research/the_problems_with_cms.php

Standardization Potential
User Experience 80%
CMS 80%
Styleguide 70% Website
Visual Content 70%
Product related Apps 70%

Standardization Potential
User Experience 80%
CMS 80%
Styleguide 70% Website
Visual Content 70%
Product related Apps 70%

Textual Content 40% Single
Data Processes 20% Source
Dialogue related Apps 20%
Publishing

What is the key success driver
regarding
project setup?

What does it take to sell the product
to the market?

The mind of a market manager

New
Other Stuff
Website

10% 90
%

For a successful launch
of your CQ5 platform
you have to
successfully tackle
rollout complexity.

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Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute

1. Day Ignite 2009 Customer Summit NOLTE&LAUTH - Zürich, Chicago, October 2009

2. Tackling Rollout Complexity

4. Rollout

5. Styleguide Product Data User Experience Content Applications Processes Systems

6. Markets Brands Retailers Languages Consumers Cultures Infrastructure

7. What drives Complexity?

8. Diversity

10.

11.

12. Requirements

13.

14.

15. Radical Dates

16.

17.

18.

19.

20.

21.

22.

23. Team

24. Team

25. Team

26. Team

27.

28.

29. THE CASE

30. Product Ingredients

31.

32. Market or Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization

33. Market or Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization

34. Synergies? Consistenc y? Flexibility?

35. Peo ple Pro & ces se s http://iainstitute.org/en/learn/research/the_problems_with_cms.php http://iainstitute.org/en/learn/research/the_problems_with_cms.php

36. Efficiency? Acceptanc e? Loyality?

37. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70%

38. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing

39. Standardization Potential User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing Rollout Processes !

40.

41. Winning Strategies

42. What is the key success driver regarding project setup?

43. Make the WCMS pull the project…

44. How many people should be in charge?

45.

46. What does it take to sell the product to the market?

47. The mind of a market manager New Other Stuff Website 10% 90 %

48. Pragmatism. Pragmatism. Pragmatism.

49. What is the winning work attitude?

50.

51. Finally. Start low, scale fast.

52. For a successful launch of your CQ5 platform you have to successfully tackle rollout complexity.

53.

54. Global Delivery of Digital Brand Services Kai Müller NOLTE&LAUTH

Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute

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