Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Blogging is a Strategy<br />Presented by Community Organizer 2.0<br />
It’s Easy To Start A Nonprofit Blog<br />http://www.flickr.com/photos/21309047@N00/85515856/<br />
But hard to make it successful<br />
Our website is B-O-R-I-N-G<br />Yeah! Everyone is blogging. We should try that.<br />Someone told us we should BLOG<br />
Without a Strategy, <br />Problems Arise<br />http://www.flickr.com/photos/97651299@N00/3557444830/<br />
I can’t think of anything to write. Got ideas?<br />Ikeep writing the same old thing<br />I blog when the inspiration hits...
Not surprisingly, the blog is not meeting expectations<br />
I thought blogging led to more website readers?<br />I thought blogging led to online donations?<br />No one is reading ou...
Blogging is a Tool, not an Idea<br />
Effective Blogging Requires Planning<br />
I blog to support our program and organizational goals<br />
List Organization and Program Goals<br />(Examples of Goals)<br />Maintain current membership level<br />10% in individual...
Create a List of Related Topics<br />News/Updates<br />Campaign Info<br />Behind the Scenes<br />Calls to Action<br />Pers...
Write With Your Audience in Mind<br />Overseas <br />donors<br />Local activists <br />
Answer Their Questions <br />Who’s running this agency?<br />What are you accomplishing with my money?<br />What is the la...
Offer Relevant Information <br />http://www.flickr.com/photos/78607248@N00/106810075/<br />
Offering RELEVANT information maintains connections<br />Brings in new fans, too<br />And inspires action <br />
Move Readers Towards Your Goals<br />Did you read that article about animal rights? <br />Yeah, and then I signed the peti...
Examples of Strategic Blogging<br />
Don’t Forget to Measure!<br />Email list subscribers are up 5%- and they’re all blog readers!<br />10 readers signed the p...
After You Measure, Adjust!<br />People donate after client profiles, though<br />No more staff interviews<br />More client...
Strategic Blogging Moves Your Organization Forward<br />
Created by:<br /> Community Organizer 2.0<br />Debra Askanase<br />debra@communityorganizer20.com<br />www.communityorgani...
All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets: <br /><...
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Best Practices Using Linkedin and Facebook for Youth Entrepreneurship
Next
Upcoming SlideShare
Best Practices Using Linkedin and Facebook for Youth Entrepreneurship
Next
Download to read offline and view in fullscreen.

Share

Blogging is a Strategy

Download to read offline

Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Blogging is a Strategy

  1. 1. Blogging is a Strategy<br />Presented by Community Organizer 2.0<br />
  2. 2. It’s Easy To Start A Nonprofit Blog<br />http://www.flickr.com/photos/21309047@N00/85515856/<br />
  3. 3. But hard to make it successful<br />
  4. 4. Our website is B-O-R-I-N-G<br />Yeah! Everyone is blogging. We should try that.<br />Someone told us we should BLOG<br />
  5. 5. Without a Strategy, <br />Problems Arise<br />http://www.flickr.com/photos/97651299@N00/3557444830/<br />
  6. 6. I can’t think of anything to write. Got ideas?<br />Ikeep writing the same old thing<br />I blog when the inspiration hits…<br />
  7. 7. Not surprisingly, the blog is not meeting expectations<br />
  8. 8. I thought blogging led to more website readers?<br />I thought blogging led to online donations?<br />No one is reading our blog. What’s up with that? <br />
  9. 9. Blogging is a Tool, not an Idea<br />
  10. 10. Effective Blogging Requires Planning<br />
  11. 11. I blog to support our program and organizational goals<br />
  12. 12. List Organization and Program Goals<br />(Examples of Goals)<br />Maintain current membership level<br />10% in individual donors<br />Build a new study center<br />
  13. 13. Create a List of Related Topics<br />News/Updates<br />Campaign Info<br />Behind the Scenes<br />Calls to Action<br />Personal Stories<br />Achievements<br />
  14. 14. Write With Your Audience in Mind<br />Overseas <br />donors<br />Local activists <br />
  15. 15. Answer Their Questions <br />Who’s running this agency?<br />What are you accomplishing with my money?<br />What is the larger picture?<br />What other things do they do?<br />
  16. 16. Offer Relevant Information <br />http://www.flickr.com/photos/78607248@N00/106810075/<br />
  17. 17. Offering RELEVANT information maintains connections<br />Brings in new fans, too<br />And inspires action <br />
  18. 18. Move Readers Towards Your Goals<br />Did you read that article about animal rights? <br />Yeah, and then I signed the petition!<br />
  19. 19. Examples of Strategic Blogging<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. Don’t Forget to Measure!<br />Email list subscribers are up 5%- and they’re all blog readers!<br />10 readers signed the petition<br />100 readers clicked to make a donation<br />Staff interviews get the least traffic<br />
  25. 25. After You Measure, Adjust!<br />People donate after client profiles, though<br />No more staff interviews<br />More client profiles!<br />http://www.flickr.com/photos/27403767@N00/1184346933/<br />
  26. 26. Strategic Blogging Moves Your Organization Forward<br />
  27. 27. Created by:<br /> Community Organizer 2.0<br />Debra Askanase<br />debra@communityorganizer20.com<br />www.communityorganizer20.com<br />Twitter: @askdebra<br />
  28. 28. All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets: <br /><ul><li>“Blogging” by Mike Licht, notionscapital.com</li></ul>http://www.flickr.com/photos/notionscapital/sets/72157604000142049/<br /><ul><li> “Doll Creatures – Group Shots” by Cathy Cullis</li></ul>http://www.flickr.com/photos/novembermoon/sets/72157594480493999/<br />
  • Esthergoos

    Aug. 30, 2012
  • scarcia

    Dec. 31, 2011
  • djsarge

    Oct. 12, 2009
  • Hammarstrand

    Oct. 6, 2009
  • shevy

    Sep. 25, 2009
  • thebrandbuilder

    Sep. 8, 2009

Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.

Views

Total views

4,605

On Slideshare

0

From embeds

0

Number of embeds

1,427

Actions

Downloads

38

Shares

0

Comments

0

Likes

6

×