In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
4. * *
4
MAJOR COMPONENTS OF NETWORK
WEAVING
Builds
relationships
Learns to facilitate
collaborations for
mutual benefit
5. * *
A NETWORK WEAVER…
• Reaches out to any and all who are interested,
primarily online
• Considers themselves part of a larger network of
individuals, organizations, and communities
• Is a collaborator at heart
• Has fluency with social media tools and culture
• Embraces transparency (even when failing)
• Gives control over to the group easily
• Gives more credit than they take
• Is more interested in others’ ideas than their own
7. 7*Based on Humanize, by Maddie Grant and Jamie Notter
Transparent
Trustworthy
Generative
Conversational
Willingness to be YOU
Critical success qualities*
10. 10 Commandments of Relevance
1. Content matters.
2. Know where your networks live.
3. Understand the culture of the social media channel.
4. There is no divide between you/you.
5. Sharing is everything. Share 110% of the time.
6. It’s not about you, it’s about your network.
7. Listen. Not just once but constantly.
8. Participate.
9. Read what your network is publishing (blogs,
newsletters, Pins).
10. Practice abundance thinking: include others.
13. With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Networks
Staff
Networked vision of change
Thanks to Beth Kanter and Allison Fine!
http://www.slideshare.net/kanter/cof-presentation-
leading-the-networked-fondation
+ Free Agents!
17. Share pair exercise:
Planning Your Approach
1. Are you a network
weaver? Why/why not?
2. What types of people &
networks do you want to
connect with in the
future?
#WIPWeave
18. Thinking like a network and creating
the networked conversation
• What conversations do you need to have in order to
grow outside of your network? (Both as an
organizational presence and as an individual?)
• How can you personally engage in conversation
online in a meaningful way for both you and your
organization?
• What happens when the conversation is meaningful?
18
20. How do you empower
these stakeholders
right now?
Volunteers
Board & Staff
Donors & Fans
21. * *
• Empower your own board and staff first
• Create an org culture of network weaving
• Create listening systems to find your free agents and
fans
• Talk and connect with them online!
• Create a knowledge sharing system to capture this
information internally
• Move fans up the ladder of engagement
FINDING AND GROWING YOUR WEAVERS
22. * *
A NOTE ON THE SOCIAL MEDIA FUNNELSocialMedia
Engage
Creates
Trust
Moveto
Action
27. * *
DIVE INTO SOCIAL MEDIA
Begin with using one channel
28. * *
FIND YOUR NETWORK CONNECTIONS
• Members, clients, students
• Alumni, past participants
• Volunteers
• Donors
• Other similar organizations
• Your learning community
• Your peers
• Relevant twitter chats and social media
groups
29. 29
Listening tips
• Set up Google alerts for your name, your
organization’s name, your staff, your programs, and
your industry
• Create Twitter lists and groups of those who are
sharing good content
• Create RSS feeds for content
• Have an ongoing search in your Twitter app for
keywords
• Use socialmention.com for a broad search
34. Online fundraising + network weaving
1. The network weaver has the necessary tools to
fundraise online
2. Those who are the most connected are the most
successful
3. Email and website are the most effective tools to
drive the action, social supports the drive
4. One strategy does not fit all needs
44. Even at the finish, Carter still engaged
with his network
45. What is your next
step?
http://www.flickr.com/photos/highwaysagency/6032691030/in/photostream/
46. Further reading and resources
Fine 100 : https://twitter.com/fundraisinisfun/the-fine-100
Building Smart Communities Through Network Weaving:
http://www.networkweaver.com/wp-content/uploads/2011/12/BuildingNetworks.pdf
Interview with Carter Gibson:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
Giving Tuesday and Social Media
http://www.remingtongroup1.com/giving-tuesday-and-social-media/
Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindex
Building “fiercely loyal communities”
http://www.communityorganizer20.com/2012/09/19/fierce-loyalty-the-interview-
with-sarah-robinson-you-need-to-read/
The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit-
Connecting-Social/dp/0470547979
Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook-
best-practices-and-research/
Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best-
practices-engagement-and-research
48. Debra Askanase
Digital Engagement Strategist
debra@communityorganizer20.com
Twitter: @askdebra
Telephone: (617) 682-2977
Linkedin: http://linkedin.com/in/debraaskanase
Slideshare: http://slideshare.net/debask
I’d love to connect!
Notes de l'éditeur
Weavers begin to connect to each other, creating a multi-hub community. As the weaver connects individuals, orgs, and clusters, entities connect to each other loosely.
The transition from working like this to this – doesn’t happen over night, can’t flip a switch