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Linkedin for Nonprofits,[object Object],Debra AskanaseCommunity Organizer 2.0,[object Object],June 1, 2011,[object Object]
About the presenter,[object Object],Bring strategy into social media:,[object Object],Engagement strategist; Founder, Community Organizer 2.0,[object Object],Experience:,[object Object],nonprofit professional, executive director, business strategy consultant ,[object Object],BA,Emory University,[object Object],MBA, Bar Ilan University,[object Object]
The social media funnel,[object Object]
Facebook is akin to a family reunion, where you don’t always know everyone very well. ,[object Object],Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations.  ,[object Object],Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them. ,[object Object],As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.,[object Object],Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groups,[object Object],Great for connecting with individuals, finding those with similar interests, and sharing.,[object Object],*h/t Chris Jarvis, Realizing Your Worth,[object Object]
Linkedin is all about utilizing connections,[object Object]
Today’s webinar,[object Object],Start with goals,[object Object],Optimize your Linkedin profile,[object Object],Connect with others,[object Object],Create a dynamic company profile,[object Object],Using Linkedin Groups,[object Object],Linkedin Answers strategy,[object Object],Using Linkedin Events,[object Object]
Define your Linkedin goals: ,[object Object],Who are you looking for?,[object Object],Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/,[object Object]
Optimize your profile,[object Object],http://www.flickr.com/photos/91273409@N00/454920412/,[object Object]
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
5 things you can do to optimize your personal profile right now,[object Object],1. Complete profile to 100%,[object Object],2. Optimize it for Linkedin search,[object Object],3. Obtain 50 connections, ideally >100,[object Object],4. Ask for five recommendations,[object Object],5. Feed blog and presentations into your profile (through Linkedin applications) ,[object Object],Good karma tip: Recommend others! ,[object Object]
Linkedin users understand influence,[object Object],“Although a person may be connected to other people by six degrees of separation, ,[object Object],he or she is influenced only by those up to three degrees away”,[object Object],http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence,[object Object]
Connect 3 ways using Linkedin,[object Object],[object Object]
 Groups (allow all to connect with you)
 Inmail (Send Linkedin message to someone you don’t know)Tip: Use Linkedin search to find people,[object Object]
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Create a dynamic company profile,[object Object]
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
5 things you can do to optimize your company profile now,[object Object],Identify 10 - 15 keywords that describe your organization and its interests,[object Object],Set up a company profile,[object Object],Feed blog posts, Twitter, to profile,[object Object],Highlight products/services using Products/Services page,[object Object],Assign someone to update regularly,[object Object]
Using Linkedin Groups,[object Object],http://www.flickr.com/photos/70059755@N00/2477034055/,[object Object]
Getting the Most out of Linkedin for Nonprofits
How to get the most from Groups,[object Object],Be part of the industry conversations: join all groups associated with your cause & industry,[object Object], Be helpful without promoting yourself – others will connect with you because of this,[object Object], Comment on other discussions by adding value,[object Object],Use groups to find potential collaborators, donors, connections,[object Object],Establish personal connections with as many group members as possible,[object Object]
Groups formed around a single cause tend to be small and inactive,[object Object],*associations are the exception,[object Object],http://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/,[object Object]
Getting the Most out of Linkedin for Nonprofits
Tips for managing your own Group,[object Object],[object Object]
 Ask questions that encourage discussion
 Be helpful without promoting yourself
 Ask others to be administrators
 Invite in your competition
Establish personal connections with as many group members as possible,[object Object]
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
5 ways to take advantage of Answers,[object Object],1. Set up RSS feed subscriptions for your area,[object Object],2. Stay up to date in your field of expertise,[object Object],3. Become an expert with “Best Answers in” designation,[object Object],4. Ask the questions you really want to ask,[object Object],5. Search Answers for great information, insights. potential collaborators and colleagues,[object Object]

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Notes de l'éditeur

  1. http://www.flickr.com/photos/38577737@N07/4305859251/
  2. Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/
  3. http://www.flickr.com/photos/91273409@N00/454920412/
  4. Flickr photo: http://www.flickr.com/photos/31878512@N06/3717397890/in/set-72157614706291006/
  5. Flickr image: http://www.flickr.com/photos/30030574@N03/4932279379/
  6. Flickr Photo: http://www.flickr.com/photos/52821395@N00/4335842349/