The document provides a summary of a presentation on impactful social media and fundraising in the digital space. The presentation discusses redefining leadership as being related to being a network weaver who builds healthy and inclusive networks. It also covers developing your own brand, online fundraising strategies, and two case studies on successful online fundraising campaigns including #GivingTuesday and a campaign led by Carter Gibson for the American Red Cross. The presentation emphasizes the importance of engagement, collaboration, and building communities online for effective digital fundraising and impact.

1. #JFNAIMPACT
Scott adds image
Impactful Social Media and
Image Credit: Nellie’s
Blog Fundraising in the Digital Space

2. About the Presenters
Photo
here
Debra Askanase, MBA Scott Remington
@askdebra @ScottRemington
Online engagement strategist, Online fundraising guru,
former nonprofit executive #GivingTuesday Ambassador.
director. Thinks about Creative non-profit problem
measurement. Research geek. solver. Techguy turned suit!
#501TechBOS organizer.
(A proud Cashew)
(Never refuses ice cream) 2

3. Today’s Discussion
• Redefining Leadership (hint: it’s related to
networks)
• Developing Your Own Brand
• Online Fundraising and You!
• Two Case Studies: Weaving and Giving

4. Scott adds image
Image Credit: Nellie’s
Blog
Redefining Leadership

5. Who’s in the room?

6. Followers

8. Underneath the hood of every successful
nonprofit organization…
http://www.flickr.com/photos/caharley72/3234569758/in/set-72157613017181324/

9. …is a network weaver
Rabbi Yonah Bookstein Deborah Fishman
Jewlicious.com Avi Chai Foundation
@rabbiyonah @deborahfishman

10. http://www.networkweaver.com/?page_id=18
“A Network Weaver is aware of the
networks around them and explicitly
works to make them healthier, more
inclusive, bridging divides.” – June
Holley
The Network Weaver Builds
Communities 10

11. Transparent
Collaborative
Generative
Conversational
Builds and shares networks
Fluency online
Critical Success Qualities
11

12. Your footer here 12

14. 14

16. Network weaving and influence
http://www.altimetergroup.com/research/reports/the-rise-of-digital-influence
16

17. Discussion:
Who’s a network weaver and why?
Are you a
network
weaver?

18. 10 Commandments of Relevance
1. Content matters.
2. Know where your networks live.
3. Understand the culture of the social media channel.
4. There is no divide between you/you.
5. Sharing is everything. Share 110% of the time.
6. It’s not about you, it’s about your network.
7. Listen. Not just once but constantly.
8. Participate.
9. Read what your network is publishing (blogs,
newsletters, Pins).
10. Practice abundance thinking: include others.

19. Scott adds image
Image Credit: Nellie’s
Blog
Developing Your Own Brand

21. TWEET

22. Share pair exercise:
Mapping you and your network
1. Who is in your informal
network?
2. What type of people
are in your organization’s
network?
3. What’s your brand?

23. Scott adds image
Image Credit: Nellie’s
Blog
Online Fundraising and YOU

24. 5 Pillars of Online Fundraising
1. The network weaver has the necessary tools
to fundraise online
2. Those who are the most connected are the
most successful
3. Email and website are still the most effective
tools
4. One strategy does not fit all
5. Online fundraising should be a part of your
overall strategy

25. Times are Changing!
Photo Credit: Science Daily

26. Online Giving by the Numbers

27. Online Giving by the Numbers
Blackbaud Charitable Giving Report 2012

28. Online Giving by the Numbers
Blackbaud Charitable Giving Report 2011

29. Direct Social Media Fundraising

30. Who’s The Best –Obama Campaign

31. Who’s The Best - ASPCA

32. Success Tips for Peer to Peer
Fundraising
• Educate others on your organization
• Don’t be afraid to ask
• The donations are going to your organization not to you
• “Help us help others”
• Be transparent!
• Use tools available too you
• Personal Giving Pages

33. Success Tips for the Organization
• Invest now or be left behind
• Show impact
• Less clicks less pain
• Have recurring giving and pledge options
• Brand your giving page
• Multi-channel asking – multi success

34. …can improve
your online
fundraising!!!

35. Case Study: #Giving Tuesday

36. The Inspiration

37. It Started with a Tweet
Which probably led too…..

38. Haha good
one Scott….
But really led too…..

40. Results of “That Tweet”

41. Case Study:
Carter Gibson and the American Red Cross

42. The Inspiration

43. It Started with a G+ Update
Which definitely led too…..

44. What have I
gotten myself
into..?
But really led too…..

46. For Carter, it is always about engagement

49. +786 circles, +450 shares, 100s of
comments

50. Even at the finish, Carter is still
engaging his network

51. Takeaways:
• There are no more barriers of communication
• Pick 1-2 channels and “go deep”
• Being connected makes a difference!!
• REAL engagement is what matters
• The most successful network weavers never
forget:

52. What are your
burning questions?
http://www.flickr.com/photos/highwaysagency/6032691030/in/photostream/

53. Jumping In
What is your next step?
Photo Credit | Flickr: Hamad-Al-Mohanna

54. Scott adds image
Image Credit: Nellie’s
Blog
Resources

55. Further reading and resources
Fine 100 : https://twitter.com/fundraisinisfun/the-fine-100
Building Smart Communities Through Network Weaving:
http://www.networkweaver.com/wp-content/uploads/2011/12/BuildingNetworks.pdf
Interview with Carter Gibson:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
Giving Tuesday and Social Media
http://www.remingtongroup1.com/giving-tuesday-and-social-media/
Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindex
Building “fiercely loyal communities”
http://www.communityorganizer20.com/2012/09/19/fierce-loyalty-the-interview-
with-sarah-robinson-you-need-to-read/
The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit-
Connecting-Social/dp/0470547979
Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook-
best-practices-and-research/
Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best-
practices-engagement-and-research

56. Debra Askanase, Engagement Strategist
debra@communityorganizer20.com
Twitter: @askdebra Telephone: (617) 682-2977
Linkedin: http://linkedin.com/in/debraaskanase
(617) 682-2977
Scott Remington, Executive Director Fundraising 2.0
sremington@remingtongroup1.com
Twitter:@Scottremington
Linkedin: http://linkd.in/VyQd0v
Telephone: (248) 723-9570