See why communicating person-to-person, authentically and transparently, is the only way to do business today.

1. #cmworld
“There is no B2B or B2C.
It’s all P2P.”
Debbie Williams
Co-Founder/Chief Content Officer, SPROUT Content
@debwilliams23/@sproutcontent

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The Era of Transparency

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The Era of Transparency
#1 Lesson for Brands
Communicating person-to-person,
authentically and transparently, is the only
way to do business today.
@debwilliams23

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P2P
@debwilliams23@debwilliams23
@debwilliams23

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P2P Success Stories: Lays

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P2P Success Stories: Patagonia

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P2P Success Stories: Core Power Yoga

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How do you make yourself into an authentic P2P brand?
@debwilliams23

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“(ABC COMPANY) consistently exceeds its
clients’ expectations by providing
extraordinary customer service and state of
the art technology. Our carefully selected
staff produces the highest quality
(products) with the fastest turnaround. We
guarantee that your business will be
attended to immediately with expertise
and integrity.”

13. #cmworld
@debwilliams23

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Write How You Speak!
Re-read your content. Edit to
make sure it sounds like
you’re talking. Read it out
loud and If it feels unnatural,
fix it.

15. #cmworld

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DON’T BE AFRAID TO REVEAL YOUR SECRET SAUCE
The fear of “over sharing” is a common concern, especially among small
and mid-size businesses that are not used to being so transparent.
Don’t be afraid to “give away your secrets!”

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Empower employees and
customers to contribute to
your blog, build public
personas and share their ideas
and experiences.

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“Your brand is what
other people say
about you when
you’re not in the
room.” —Jeff Bezos

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Remember: You’re always speaking to
actual people, your paying customers.

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Say Something!

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Don’t have a meltdown

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How do you make yourself into an authentic P2P brand?

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@debwilliams23
“In a time of universal deceit, telling the truth
is a revolutionary act.” -George Orwell

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DEBBIE WILLIAMS
Chief Content Officer/Co-Founder
@debwilliams23
www.sproutcontent.com
debbie@sproutcontent.com