Social media has become one of the most effective ways to promote our business. This document provides different ways to promote our business on social media.

1. WAYS TO PROMOTE OUR BUSINESS ON
SOCIAL MEDIA PLATFORMS
Joining social media groups/communities relevant to the niche can serve
as a good way to spread awareness about the product. The product
promotion efforts in social media groups will implicitly bring better results
since members are already interested in a similar product. But it is really
important that one connects with group members well, converse in their
interests, and be transparent when providing details of your product.
If one pays attention to these points, social media communities will
prove to be a good source for getting quality leads for the product.
1. SHARE CREATIVE VISUAL CONTENT FOR BETTER
ENGAGEMENT:
Images, videos, GIFs and other visual content have proven to be
most effective for engaging users on social media. So, by posting
creative pictures or product demo videos on different social
networks, one can bring huge attention to their product.
For example:
a) https://www.facebook.com/DoveIndia/videos/182024299021617/
b) https://www.facebook.com/DoveIndia/videos/10214842252830452
/?brand_redir=4318915068566699

2. 2. RUN DEALS AND PROMO CODES ON SOCIAL MEDIA
Newly introduced but proven to be a good way to promote products on
social media is giving away deals and promo codes. Provide special
deals to the customers on social media regularly so that they remain
engaged at all times. One can also do a little brainstorming on how you
can personalize the whole concept of offering discounts & promo codes
to make the customers feel special. For example, providing discounts on
birthdays, putting names of discount credit cards, etc. This will help
them turn loyal towards your brand in long term.
For example:
3. RUN CONTESTS ON SOCIAL MEDIA TO ATTRACT ATTENTION

3. A contest is a subtle way to promote the product without actually
advertising it. Running contests on social media platforms will drive
audience’s attention towards the product. To reap maximize benefits
from the contest, keep it fun, simple, and offer giveaways to all
participants. Ultimately, this will create loyalty towards the product in
customers; thus, will help you in generating leads in long-term.
For Example:
a) http://www.dove.com/in/stories/campaigns/lets-break-the-rules-of-
beauty.html
b) http://www.dove.com/in/dove-self-esteem-project.html
4. BLOG POSTS AND CURATED CONTENT
Social media is a great place to share your blog posts and curate
high-quality, relevant content because people and brands tend to
tweet many times a day, it’s more suitable to share several blog posts
or curated content per day on Twitter as well as other social media
platforms like Facebook, Instagram etc.
For example:
a) http://www.brittonmdg.com/the-britton-blog/case-study-dove-from-
beauty-bar-to-marketing-powerhouse
b) https://www.referralcandy.com/blog/dove-marketing-strategy/

4. 5. LEAD GENERATION
It refers to the generation of prospective consumer interest or inquiry
into a business products or services through the Internet. Leads, also
known as contacts, can be generated for a variety of purposes: list
building, e-newsletter list acquisition, building out reward programs,
loyalty programs or for other member acquisition programs.
With growth of social networking websites, social media is used by
organizations and individuals to generate leads or gain business
opportunities. Many companies actively participate on social networks
including LinkedIn, Twitter and Facebook to find talent pools or
market their new products and services