Our 5 values and the behaviors that enable our diverse team to thrive

1. WorkboardValues+Culture

2. Welcome to Workboard
We’re glad you’re here. This slides
shares our core values and how we
live them as we build a great company
together. We hope you are as excited
as we are — let’s do this!
WorkboardValues+Culture

3. OUR CORE VALUES
Compassion
Commitment
Credibility
Community
Creativity
WorkboardValues+Culture

4. Compassion
For our customers in their pursuit of
professional success and the
challenges that presents; for each
other as we reach for the moon and
learn as we go.
What does that mean in practice?
Our empathy distinguishes us.
• We are never transactional with our customers, and
have genuine interest in their success
• We recognize and expect everyone around us is
growing and learning
• We know that building companies and categories is
the hardest path, not the easy path
• We understand that “change agents” are our buyers
and their path is often unpaved
• We know our users may not be comfortable
changing but they do want to be successful at work
• We sell “success” and it’s among the most personal
of topics to our customers
WorkboardValues+Culture

5. Commitment
To our customers’ success and
truly awesome experience with
us every day and in every action;
to each other to deliver our best
work as we build Workboard into
the great company we know it
can be.
What does that mean in practice?
We thrive only when our customers thrive.
• Customer experience comes first in our decision making and
actions
• We drive decisions by asking what the best thing for customers
is and what they expect from us
• Our actions are guided not by the least we can do, but by the
best we can do
• We know the quality of everything matters
• We can rely on each other to get the job done well
• We can rely on each other to jump in when we need help and
fill gaps without being asked or told
• We understand that we are using investors’ money and earning
customer trust as the foundations of our business – and we use
this capital wisely
WorkboardValues+Culture

6. Credibility
In our engagements, conversations
and actions with customers and
each other because we are expert in
our work and words, and we do
what we say we will.
What does that mean in practice?
Our words add to our competitive advantage.
• Our customers value our wisdom as well as our application and
services
• In the customers’ eyes, we are partners not vendors
• We study the market, trends, and technology and know it better than
anyone
• Everyone in the company — whether they issue invoices, answer
tickets, build or sell software — has deep understanding of the pain
we address, the solution we provide, its differentiation, the value it
delivers and how customers achieve that value
• Each of us is a deep, best-in-class expert in our own domains
• We have a clear, credible point of view and thought leadership on
the business problem, solution, and technology in our category
• We always do what we say we will… whether to each other or to our
customers
WorkboardValues+Culture

7. Community
Of people who view each other and
customers as a family to be
respected and protected.
What does that mean in practice?
We succeed together.
• We are inclusive thinkers and members of the company, not just of
our pods, squads or teams
• We can trust each other with both the fun stuff and the hard stuff
• We genuinely care about, see and treat our customers as people
and individuals
• We invest in building a sense of shared purpose and mutual
success internally and with customers
• There is no “us” and no “them”… it’s all us
• We don’t talk about each other, we talk to each other
• We recognize and value that each person brings their unique
personality, preferences, skills and history to the team
• We know diversity is our advantage – but only if and when we
make room for different voices, volumes and views
WorkboardValues+Culture

8. Creativity
In the way we think about problems
and their solutions, our processes
and how we present ourselves to
the world.
What does that mean in practice?
We are always improving.
• Each of us innovates in our respective areas so our
company and customers thrive
• We know innovation is an act of fearlessness so we
make it safe and have the courage to be innovators
• We fall in love with problems before solutions
• We know respectful debate is an essential part of
creating great products and companies
• We know and declare the difference between opinion
and data; we support our assertions with data while
valuing strong opinions
• Consensus is great, but not always possible; we move
forward quickly and constructively on consent to gain
experience and more data — without re-hashing the
decision
WorkboardValues+Culture

9. Your impact should be felt.
If you’re not there,
people should notice.
WorkboardValues+Culture