2. The
spirit,
a=tude,
or
general
outlook
of
a
specific
3me
or
period:
the
spirit
of
the
age.
Defini3on
of
“Zeitgeist”
3. Richard
Hamilton’s
1956
collage
“Just
What
Is
It
That
Makes
Today’s
Homes
So
Different,
So
Appealing?”
summed
up
the
zeitgeist
of
1950s
Britain
in
one
image.
It
also
inspired
“Pop
Art”.
Capturing
the
“Zeitgeist”
4. The
exhibiZon
“This
Is
Tomorrow”
at
the
Whitechapel
Gallery
in
1956
summed
up
a
1950s
vision
of
the
future.
It
is
frequently
referenced
as
a
turning
point
in
BriZsh
art.
Capturing
the
“Zeitgeist”
5. In
1993
he
produced
a
digital
version:
“Just
What
Is
It
That
Makes
Today’s
Homes
So
Different?”,
replacing
the
50s
elements
with
their
90s
equivalents
Capturing
the
“Zeitgeist”
6. Just
as
most
of
an
iceberg
lurks
under
the
surface,
so
the
zeitgeist
is
a
visible
way
of
understanding
something
that
is
largely
invisible.
A
‘Zeit-‐berg’?
The
“Zeitgeist”
is
the
visible
manifesta3on
of
something
intangible
7. "the sum of the thoughts, attitudes, strivings, drives,
and life-forces, expressing themselves within any
causes and effects in a definite course of events"
GoGried
von
Herder’s
defini3on
of
“Zeitgeist”
8. MarZn
Luther
was
part
of
a
greater
Zeitgeist
and
succeeded
with
the
ReformaZon,
whereas
Emperor
Joseph
II
of
Austria
failed
because
the
Zeigeist
was
against
him
Success
or
failure
in
terms
of
“Zeitgeist”
9. Tahrir
Square
in
Cairo,
January
2011;
and
Syrians
protesZng
in
Feb
‘12
Contemporary
revolu3ons
and
the
spirit
of
the
age
10. Muammar
Gaddafi…
and
Bashar
al-‐Assad?
Regimes
that
mis-‐read
the
spirit
of
the
age
11. Tony
Blair
and
Gordon
Brown’s
historic
meeZng
at
Granita
restaurant
determined
who
would
be
Prime
Minister
and
Chancellor.
Some
poli3cians
grasp
the
spirit
of
the
age
12. Facebook
is
being
floated
for
around
$75-‐100
billion
dollars
Mark
Zuckerberg
and
the
Facebook
IPO
13. News
InternaZonal
invested
heavily
in
a
declining
social
media
plakorm
The
Zeitgeist
leR
MySpace
behind…
14. Erosion
of
privacy
and
the
commercial
exploitaZon
of
user
data
Controversial
aspects
of
Facebook
