There is increasing recognition among mid-market companies of the pivotal role that technology can play in achieving their business goals. Results from Deloitte's second annual mid-market technology survey show how cloud-based solutions and business analytics tools that offer "large corporation solutions" to mid-market enterprises can impact operational capabilities and productivity, and provide competitive insights. For the full report, visit http://www.deloitte.com/view/en_US/us/Services/deloitte-growth-enterprise-services/b5c619511e367410VgnVCM3000003456f70aRCRD.htm

1. 38%
view it as a
strategic investment
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http://www.deloitte.com/us/dgesperspectivesTech/2014
How does leadership value
the role that technology plays?
58% of respondents
said their technology
spend was higher
than the prior year.
65% of
respondents
use analytics
in deployment phase
(vs. 26% in 2013)
38% say reporting
analytics support
business operations
and strategy;
29% are using
predictive modeling
to guide growth
Technology in the mid-market
Perspectives and priorities
In April-May 2014, we polled 500 U.S. mid-market executives on technology.
2014
58%
34%
have pilot projects
started or planned
(vs. 21% in 2013)
24%
report mature,
successful deployments
(vs. 9% in 2013)
14%
2013
45%
Cloud-based
services
on the rise
41%
view it as a critical
differentiator and
a key to growth