Roope Mokka's presentation on human centric megatrends – narritive structures that move the world – for Aalto Universty's Telecom Forum. Find the video (60 min) of the lecture here: http://ecmedia.fi/a/tcf_2011/11_10_2011/tcf_11_10_2011osa1.wmv
http://ecmedia.fi/a/tcf_2011/11_10_2011/tcf_11_10_2011osa2.wmv
Future Consumers & Internet - Roope Mokka @ Telecom Forum
1. Future
Consumers
and Internet
Roope Mokka
Demos Helsinki
This presentation includes material
from:
Sustainable lifestyle 2050 -tutkimus
Maabrändityö
Olimme kuluttajia -skenaariotyö,
Sitra energia-ohjelman tutkimus,
Peloton tuotekehitys
Low2No esseet
Metropolialueen kilpailukyky,
Valtioneuvoston kanslian tulevaisuusselonteko,
Helsingin Energia - seuraavat 50 vuotta skenaariot.
Greater Helsinki Vision työ (2. Palkinto)
Allianz / Markku Wilenius -yhteistyö
Partners include:
Fazer -konsernin johtoryhmä
Helsingin Energian johtoryhmä,
Valtioneuvoston kanslia,
Sitran energiaohjelma,
Ympäristöklusteriohjelma,
Espoon Kaupungin johtoryhmä,
Peloton yhteistyökumppanit:
Bonnier, K-Ryhmä, S-Ryhmä, Sitra, Starkki, Puukeskus, A-Lehdet, Sub (TV),
Fazer Amica, MEK, Stora-Enso, Anton & Anton, Pöyry, Stockmann, Aalto,
Ilmastotalkoot yhteistyökumppanit
Sek, Bob Helsinki, PHS, N2, Speakers Forum, Hill&Knowlton, Drum, Avalon, VR,
Taitomylly,
Luennointi:
TEDx Amazonia, Rautakirja Consumer Day, IBM Software Day, YLE
Päällikköpäivä, IIR Kuluttajatrendit 2010, Lappeenranta Summit, Helsingin Energia 1
100 Vuotisjuhlat, Aalto-yliopisto, Sosiaali- ja terveysalan keskusliitto, Vanhus- ja
lähimmäishoidon liitto, Ortodoksinen kirkko, Kokoomuksen puoluevaltuusto,
Keskustan puoluekokous, Oranssi ry:n Valvomo-julkistus, Opetusministeriö
Koulutus 2030 seminaari, Tallinnan taideakatemia, Metsäteollisuus ry,
21. Foxconn makes the iPad
Foxconn makes electronic products for many global brands, including the iPhone and
the iPad. It is the largest exporter in Greater China and the second largest
exporter in the Czech Republic. However, despite its scale, Foxconn is still under
pressure to minimise unit costs in order to maintain profitability. Recently it has
begun relocating factories to lower-cost locations in China. (IMS Research.)
22. Foxconn announced plans to increase the automation in its Chinese plants. It
has about 10,000 industrial robots now but intends to have 300,000 in place by
the end of 2012 and to have one million in place by the end of 2013. (IMS
Research.)
A million robots
make the iPad
24. deep automation. automation of services.
When farm jobs disappeared, we still had manufacturing jobs,
and when these disappeared we migrated to service jobs.
McKinsey Quarterly, W. Brian Arthur
... some cognitive
tasks can be
automated.
28. "What's hard to explain is
how, in the space of a
generation, watching
television became a part-
time job for every citizen
in the developed world …
Americans watch roughly
two hundred billion hours
of TV every year. That
represents about two
thousand Wikipedias'
projects' worth of free
time annually"
Two thousand
Wikipedias' projects = more
”content” than possible to ”consume”
36. ”parties have distanced from
the lives of people” 78%
EVAn arvo- ja asennetutkimus 2011: “Maailman paras maa”
Politicians?
37. Q: Is work central to your life?
The younger one is the less central is work Eva 2010
Work?
38. 45%
41%
37%
33%
29%
1980 1990 2000 2008
Share of single person households % (Tilastokeskus) Family?
39. ”...consumer trust in brands
has declined by 50%
in a decade,
down from 52% to 25%.”
Brands?
40. techies cyclists
Pyöräilijät
It’s a Peer Coup, Baby!
Piraatit
you name it...
Persut
some- vegans
people
prekariat
Wii-players
41. Peer Coup
in a Filter
Bubble?
Internet has become
”a web of one”
Algorhytms predict what
we want by what we wanted.
Result = we will only see
things we already
knew/liked/agree
Social Segregation.
43. Under 30’s party support 1996-2010 %
Under 30’s party support 1996-2010 %
Growing:
”Tea Party”
”Urban elitists”
45. New megabrands Behaviour
are based on change
giving us an ability
to act in a new
unique feeling Not just
way: iPad, Google, experience and
Facebook. brand
differentations
46. who can?
New megabrands I can we can?
are based on
giving us an ability who is we?
to act in a new
unique feeling Wow
way: iPad, Google,
Facebook.
84. The story
of new revolutions.
2012-
Green tech waiting for its ”PC-revolution”
Social tech waiting for its public / civic revolution
85. Green tech waiting for the
PC- revolution
"No one will need more than 637 kb of memory for a personal computer",
"There is no reason anyone would want a computer in their home"
“I think there is a world market for maybe five computers”.
technology does not touch
people.
86. Green tech waiting for the
PC- revolution
"No one will need more than 637 kb of memory for a personal computer",
"There is no reason anyone would want a computer in their home"
“I think there is a world market for maybe five computers”.
technology does not touch
people.
87. Green tech waiting for the
PC- revolution
"No one will need more than 637 kb of memory for a personal computer",
"There is no reason anyone would want a computer in their home"
“I think there is a world market for maybe five computers”.
technology does not touch
people.
88. What are the services that
enable us to live in a new
way in a resource strung
world?
technology does not touch
people.
89. Social tech waiting for the
public / civic revolution
technology does not touch
people.