Data Virtualization use case at Ultra Mobile. This was the customer keynote, delivered by Kalpesh Vyas, Director of Analytics, Ultra Mobile, Inc. at Fast Data Strategy Roadshow, San Francisco Bay Area. Watch the Ultra Mobile case study video here: https://goo.gl/ombpoi

1. DV-PAC San Francisco
Data Virtualization at Ultra Mobile, Inc.
9.12.2017

2. About Ultra Mobile, Inc.
Ultra Mobile, Inc. is a family of companies dedicated to creating innovative, authentic mobile communication experiences around the globe.
Flagship brand
- Best value for customers who
regularly call internationally
- Supported in English, Espanola and
Mandarin
- Primarily sold through ‘Mom and
pop’ retailers
Fastest Growing Brand
- Best domestic mobile plan price
- Emphasizes reduced costs for bulk
purchases
- Sold exclusively Online
Youngest Brand
- Focus on international students
- Sold via overseas agents, Universities

3. Innovative
Rapid Growth
Competitive Market
By Snaily - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33850673
Data chaos is a given

4. Our logical view of Chaos
Reporting Services
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Analytics off Operational Systems
Slow time to Market for HDFS - - Mart Creation
Inbox overload
Bottle-necked by Data SME
Continual Change is Source Systems

6. Our modernized platform
Operational data is abstracted through virtualization
Marts are virtualized
Reports are online/mobile. Information is pulled vs. pushed
Data SME repurposed for Governance / Monetization
Back-end change is abstracted by Denodo layer
DataVirtualizationandGovernance
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7. Benefits achieved through the Denodo platform
Reduced time to market for intensive BI projects from months to weeks

8. Benefits achieved through the Denodo platform
Model once, re-use multiple is now a reality (Governance)
Denodo Virtualization

9. Benefits achieved through the Denodo platform
TBs to ‘Speed of Thought’ Dashboards (Performance via Caching)
Decision
Historical Timely

10. Benefits achieved through the Denodo platform
Abstraction of Infrastructure and Application Changes
- In the past 6 months we have
- Stood up a new brand through acquisition
- Sunset an existing brand
- Moved major systems from SQL Server to Aurora
- Replaced our CARE ticketing and IVR systems
All without outages or impacts to business reports!

11. What made this effort successful?
- It worked – POC environment morphed into Production
- Up and running in hours, stable in days, delivering immediately
- Both Denodo (and Looker) teams were outstanding to work with
- Be it SQL Server or Aurora or Impala – ZERO integration challenges
- Performance and time to market speak volumes
- Price points for every size organization

12. Mike Burkes
Vice President, Enterprise Information Management
mikeb@ultra.me
(949)273-2867
KP Vyas
Director, Data Analytics
kvyas@ultra.me
(949)356-6281