Social Media: Roots for Design Collaboration - Lisa Mende & Traci Zeller

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Social Media: Roots for Design Collaboration - Lisa Mende

Design

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How We Met: Virtually
… one or two logos ago

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How We Met: “Real” Life

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What We Did Next: Lisa’s “Crazy” Idea

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What We Learned: Art of Working
Together
(it’s all about the soap!)
showhouse pressure? trial by fire!

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When to Take the Leap: Traci’s “Crazy” Idea

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Why Our Collaboration Works
Mutual Respect and Values
Lack of Competitiveness
Desire for Other to Succeed
Complementary Strengths
Strengths Finder 2.0 by Tom Rath
Appropriate Structure
Separate Businesses
Joint Lease
Shared Pro Bono Projects
Continued Support and Dedication
“Blog One, Blog All”

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Where Collaboration Can Lead
we’ve grown separately and together … and had fun

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Where Collaboration Can Lead

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Where Collaboration Can Lead
We’ve
Come Full
Circle!
Traditional
Home
Showhouse
2015 in High
Point, NC
Lisa: Kitchen
Traci: Foyer

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Where Collaboration Can Lead
a new model for small design businesses and bloggers
The Practical?
Shared Resources
Lower Overhead
Better Work
Out of Office
“Coverage”
The Personal?
Friendship
Support
Fun!

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What You Should Consider
How well do you know each other?
Have you worked together before?
Is there a low risk way to “test” a collaboration?
What result do you want?
What does that result require from each person?
How are you going to get there? What if you don’t?
How should you legally structure your relationship?
There’s no right or wrong way to collaborate!
The key?
Communication! Flexibility! Commitment!

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