Variable data printing is rapidly becoming the facto standard for personalized communications for marketing. VDP applications has made customized printing economical and far easier for printers to adopt. Linking VDP with your web-to-print system offers equal benefits to the print service providers as well as print specifies in form of increased sales, wider margins on services, and the opportunity to build a relationship with end customers.

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15. Recommendations
• Be sure that you can integrate VDP solution with your web-
to-print application to streamline ordering, proofing, and
delivery (including billing) to your customers.
• Graphics designers in general spend many hours doing
layouts for similar products, which can be automated with
a VDP application. This side benefit of having a VDP
solution can result in significant savings and, in most cases,
pay for the cost of adding VDP in a very short time frame.
• Adding VDP opens up a new set of products and services
that you can offer to your customers.