My presentation at the INTRAnet.Reloaded 2017, Berlin; Talking about purpose, design, people and governance; Not talking about technology

1. THE BUSINESS ASPECT OF
ENTERPRISE SEARCH
Building a strong foundation for
“finding stuff”.
Berlin, April 2017

2. Let’s talk about…
2
Purpose
Design Governance
People.

3. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20173
The many faces of Enterprise Search beyond technology.
Inspired by a joint thought process.

4. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20174
The aspects of enterprise search
Let’s put technology aside.

5. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20175
Search
The works
Organising the data
Structure & meta data
The ergonomics of editing
Editorial Workbench
Authorship
Taking responsibility Ergonomics of results
User experience
Measure use/performance
KPI & continuous improvements

6. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20176
The ergonomics of editing
Editorial Workbench
Authorship
Taking responsibility
Organising the data
Structure & meta data
Search
The works
Ergonomics of results
User experience
Measure use/performance
KPI & continuous improvements
Purpose
Design
Governance
People.

7. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20177
The purpose of enterprise search. The business case.
Starting with the “why”.
Purpose

8. Keeping a grip on constant change.
Content grows constantly and
complexity keeps increasing.
Keeping it simple is impossible…
If we could read people’s minds
we had less divorces. Maybe.
Preference is hard to predict…
Business models change.
People change.
Knowledge changes.
It’s like hoarding cats…
Not investing in a strong foundation
for search is like not paying into a
pension fund.
You will pay eventually…
The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20178
The hardest thing about the future is to accurately predict it…

9. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 20179
Orientation. Clarity. Guidance.
The experience of “finding” stuff.
Design

10. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201710
You wouldn’t present all products in one single space, would you?
It’s like a shopping centre. The doors are important.
What’s being published?
Where will it be kept?
Who’s sending it?
Who’s the recipient?
+ System generated data
The user can choose,
which door to take
for the way further…

11. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201711
Remember 2015? Imagine your DWP to be a city.
Talking about doors…

12. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201712
Working & publishing with the recipient in mind
Authorship for the people.
People

13. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201713
Imagine your DWP was…
My two favourite metaphors
Everybody’s good morning
The 5* hotel concierge

14. It’s only a good morning if you mean it.
The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201714
Otherwise it’s only fake…
Smile
Show genuine interest in
the well being of others.
Be open to adapt,
if it’s not good enough.

15. Concierge is not a job.
The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201715
It is a dedication...
If you choose to be a concierge, you
have decided to exceed expectations.
Every single time..

16. What if…search was your concierge?
The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201716
Wrapping your information world around your profile.
I‘m a sales executive trying to
sell a newly configured product
based on standard components
Proposal | Project Plan
Conversation of Team
Relevant Sales Engineer
Sales Excellence
Community
Similar Previous Sales Cases
SAP
SOP | Capacities
CRM
Customer Master Data

17. Why this is relevant?

18. Recipient focussed work is fostered
by a strong cultural foundation.
It cannot be ordered.
It cannot be managed.
It cannot be controlled.

19. The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201719
The Google misinterpretation
#FluffyHandcuffs
Governance

20. Just do it like Google…

21. …but do it like the right part of Google.
The Business Aspect of Enterprise Search | Infocentric @ IntraNET Reloaded 2017 | April 201721
One distinct difference between web & shopping search.
Commercially manipulated
competition
Structured guidance along a
decision & refinement process

22. Conclusion
22
Purpose
Design Governance
People
If are able to determine the real
to argue investment & resource
to
a search
that goes way beyond meta
data & publishing rules by
putting
in the centre of everything…
‘s convenience

23. … Search Works

24. THANK YOU.
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