tvs

Case study on a successful and failed brand extension in the two wheeler industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MANAGEMENT ASSIGNMENT FINAL PRESENTATION ON TVS SCOOTY DEC 06 2010 MBA (PRIST) 1 ST SEM 2010-2012 BATCH (MSRMI)

Brand Extension ,[object Object]

Types Of Brand Extension ,[object Object],[object Object]

Need For Brand Extension ,[object Object],[object Object],[object Object],[object Object]

Brand Image ,[object Object],[object Object]

[object Object],[object Object],[object Object]

Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market scenario of scooter industry ,[object Object],[object Object],[object Object]

Competitive Scenario Prior To Scooty’s Launch ,[object Object]

Consumers Need ,[object Object],[object Object],[object Object]

Launch of SCOOTY ,[object Object],[object Object],[object Object]

Brand Promise ,[object Object],[object Object]

Target Market ,[object Object],[object Object],[object Object]

Brand Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand communication ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Performance Of The Brand ,[object Object],[object Object],[object Object],[object Object]

Need for brand extension ,[object Object],[object Object]

Features ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Scenario Prior To Its Launch ,[object Object],[object Object]

Consumer need ,[object Object],[object Object],[object Object]

Brand Positioning ,[object Object],[object Object],[object Object],[object Object]

Brand Communication ,[object Object],[object Object],[object Object]

Performance Of The Brand ,[object Object],[object Object]

Market Shares 1995-1996 2005-06 * HMSI – HONDA MOTORCYCLE AND SCOOTER INDIA

Need for the next brand extension ,[object Object],[object Object]

Consumer need ,[object Object]

Competitive Scenario Prior To Its Launch ,[object Object]

Failed Positioning ,[object Object],[object Object]

Technical Reasons For Failure ,[object Object],[object Object],[object Object],[object Object]

Reasons for the success of Scooty pep ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Reasons for the failure of scooty teenz electric ,[object Object],[object Object],[object Object]

Analysis Of Data And Interpretation ,[object Object],[object Object]

Scope of TVS Scoot y ,[object Object],[object Object],[object Object]

We deeply express our sincere thanks to the TVS bike dealers of MEGHDOOTH showroom in M.G.Road for their guidance, co-operation and valuable informations. We would also like to take this opportunity to thank our marketing management faculty Mrs.ANITA S.KUMAR for her valuable Guidance,Encouragement and constructive criticisms through out the duration of our project.

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