Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time. This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!

1. LET'S HAVE A
PARTY 12 Steps to a Great Twitter Event

2. 1. CHOOSE
A TOPIC

3. Topics should be relevant to your
stakeholders. Doing this is actually
harder than it looks, because it involves
making sure that your partners are on
board and that the topic serves their
interests as well as yours.
An interesting topic should be one that
will get conversation going among your
partners, your followers, and your own
team.

4. 2. DEFINE
GOALS

5. Establish Benchmarks. If you’re going
to be devoting labor hours to a
Twitter Party, you need to measure
performance. Performance can be
measured in social shares, website
hits and conversions, or other
metrics.
Your first few Twitter Parties will
establish your baseline metrics.

6. 3. CREATE A
HASHTAG

7. #
# Here you’ll need to do some keyword
research. Stop by storify.com and perform
some research on prior tweet chats and
Twitter Parties that have used the hashtag.
It might seem to be a no-brainer to use a
hashtag based on the client’s product, but
that’s not always the case. Sometimes
cornering a unique and creative hashtag
can help in the promotion of the event.
#
#
# #
#
#
#
#

8. LANDING 4. CREATE A
PAGE

9. Do this sooner than later,
because you want to be able to
direct traffic to your destination
site as soon as you can. Your
landing page should fulfill the
primary purpose of the party, be
it lead generation, direct sales, e-mail
signups, or other action. Your
landing page should be correctly
laid out for usability and its
content should be optimized for
SEO. Once you have it ready, you
can set the date of your event
and start to point people towards
the page.

10. 5. GATHER
INFLUENCERS

11. Outreach is vital, and so is selecting a partner who can
provide great content and thought leadership for your
brand. Your partner should also be someone who your
followers will be excited in hearing from. Your influencer
doesn't always have to come from outside.
By creating an event where your influencer
presents valuable content to your audience,
everyone benefits: your influencer’s position as
a thought leader rises, you have opportunities
for direct lead generation and brand exposure
for your business, and your followers get
education and help with their interests. It’s a
win-win for everyone.

12. 6.MOBILIZE
VOLUNTEERS

13. You may already have a corps of volunteers
as part of your social media following. Make
use of this! While you should not abuse this
trust, carefully activating leaders within your
fan community to promote upcoming events
is a must.

14. Tools such as Inkybee and Grouphigh can be used to
quickly research Blogs and Bloggers that have
audiences that are relevant to the topic of your
Twitter party. Most pro bloggers will respond to paid
sponsorships, but these can be as simple as gift card
giveaways that can be easily arranged if you are
working with a large brand.
Deep discounts and ongoing special offers for the
followers of relevant blogs can aso be arranged. The
usual arrangement is for a cash or gift card
renumeration in exchange for an announced
sponsorship consisting of a 400 to 600 word blog
post, along with mutual social channel support and
direct participating in the event.

15. 7. PROVIDE
CONTENT
THAT PARTNERS CAN SHARE

16. Of course, leading up to the event you
should provide your partners with social
media visual collateral that can be
shared on multiple platforms. Even
though it’s a twitter party, there’s no
reason you can’t let folks on G+,
Facebook and elsewhere know about it.
We like to have a time
window of about two weeks,
and like to have around 3 to 5
images provided to partners
to share on their social
channels.

17. 8.CREATE
SCRIPT

18. Generally, scripts in Twitter Parties follow a
question and answer format. Usually, a Twitter
party is between 1 and 2 hours, with each question
and answer !
exchange taking between 10 and 20
minutes. Questions are usually asked by the host,
who is your primary influencer. Sometimes,
questions will be phrased as a question to the
audience, and then the influencer will present their
take, and take responses from the Twitter audience.
! !
! ! !
!
!

19. 9.REHEARSE

20. It’s helpful to do a run through of the script over the phone or
Skype before the event. At the event itself, you and your staff
should be present as helpers.
Keep track of everyone who asks a question.
Your influencer probably won’t be
able to get to everyone directly, but
it’s important to make everyone who
directly participates feel valued.
Make sure you're set up to record a
transcript of your event using Storify,
for later content harvesting and
outreach.
The idea is to build
momentum and
excitement and to
start viral discussion
during the event.

21. 10.PROMOTE

22. Pre-Party promotion is key to success.
Make sure to work closely with your partner for planned co-promotion.
Exchange social media collateral and retweet
each other concerning the event. Be soft in the promotion of
your event and always weave any mentions with relevant
point you are making in the conversation you are in. Consider
sponsored stories and tweets if your budget allows.
Write a press release. Usually, timing of about a week
before the event will give you good SEO lift and a
good increase in website traffic.

23. 11.RUN THE
EVENT

24. As your influencers follow the script, make sure to jump in with
questions and answers to assist the hosts, deal with any
troublemakers, and to steer activity and questions towards your
landing page, which should be the ultimate goal. Tools like
Tweetchat.com are great for monitoring live Twitter Parties.
Make sure to retweet,
mention smart replies
and remarks by event
participants, and make
both your influencer
and the participants
feel valued.
The big day is here!

25. 12. EVALUATE
&IMPROVE

26. Check your analytics.
Did you hit your benchmarks?
How can you make up for that
weakness in your next event?
What keyword frequency
showed up the most?
At what times during the event
did you see the most traffic?
What were the peaks in traffic
during the event lead up as
opposed to the event itself?
What did partners and
shareholders think of the
event?

27. Build relationships for the next event. One of the great
things about Twitter Parties is that they are parties. Twitter
parties are great opportunities for your partners and your
audience to connect and network.
Finally, don't forget to send heartfelt thank you
emails to your partners for participating in the
event, thank new contacts for their participating,
and thank your audience for being part of it.

28. ABOUT US
A digital marketing leader since 1996, Didit provides
full-service online advertising and marketing services
with award-winning expertise and innovation.
Didit is among the nation's fastest-growing technology
firms; it was named to Deloitte 2007 and 2008
Technology Fast 500 as well as the Inc. 500 for both
2007 and 2008.