These pearls of wisdom from SEO experts provide insights into both "Good" and "Bad" SEO.

1. W H A T M A K E S S E O
THE EXPERTS WEIGH IN:
goodOR
bad?

2. SEO has been divided for a
long time into many warring
halves such as...
1. On-page vs. off-page SEO
2. In-house vs. agency SEO
3. Black hat vs. White Hat SEO
4. Technical vs. non-technical SEO
5. Local vs. national SEO
6. Bing vs. Google SEO
IT’S A MIRACLE THAT
THE SEO INDUSTRY IS
STILL STANDING!
Talk about a house divided against itself...

3. But the most important
dualism in SEO -- the biggest
definitional split with the
most impact on people
actually doing (or paying for)
SEO -- is "Good SEO" vs.
"Bad SEO" --
IN OTHER WORDS,
SEO THAT HELPS
YOU VS. SEO THAT
HURTS YOU.

4. But what exactly defines "good"
and "bad" SEO?"
We went to our
panel of internet-
based SEO experts
to find out their
opinions.

5. While we can't
necessarily agree with all
of these experts'
assertions (in fact, we
strongly disagree with
quite a few of them),
these pearls of wisdom
provide insights into both
"Good" and "Bad" SEO:

6. What is
goodSEO?

7. "Good SEO is
like waving
a red flag in
front of a
bull."
-Anonymous writer at Tangence.com

8. "Good SEO is
like cricket:
you should
play by the
rules."
-Mel Pedley,writing at Accessites.org

9. "Good SEO is 70
percent science and
30 percent art."
-AndrewGaberson,writing at Lunametrics.com

10. "Good SEO is
like a great
cup of Joe."
-ToryBuckley,writing at NetMark.com

11. "Good SEO is like
filling in the
blanks on a Mad
Libs page."
--Chris Dunne,writing at RepriseExpress.com

12. "Good SEO is
like wine: it
matures
with time."
-Darren Rowse,writing at Problogger.net

13. "Good SEO
is not as
expensive
as Bad
SEO."
-David Trounce,writing at MalleBlueMedia.com

14. What is
bad
SEO?

15. "Bad SEO is
worse than
no SEO."
-Joe Flanagan,writing at RankEasily.com

16. "Bad SEO is a bit like
building a house
without any doors or
windows – it doesn’t
matter how lovely
the wallpaper is, no
one’s coming round
for tea."
-Andy,writing at medialouge.co.uk

17. "Bad SEO is
what used to be
good SEO in the
early 2000’s."
-Anonymous writer at TimberWebDesign.com

18. "Bad SEO is a like
a crash diet – it
may get results
quickly, but in
the longer term,
it's not good for
you."
-Anonymous writer at MackayWebDesign.co.uk

19. "Bad SEO is
so overtly
apparent it's
distracting."
-Stephanie Irvine,writing at Copywritinganimal.com

20. "Bad SEO is a
plague upon
reputable
optimizers
everywhere."
-AsleyWilson-Rew,writing at Protocol80.com

21. "Bad SEO is like
buying a stack of
dodgy supplements
and 2 minute a day
workout programs off
the internet or an
infomercial."
-Anonymous writer at InternetNewZealand.com

22. Want to learn
more about SEO?
We can help.