Social media has greatly changed the entertainment industry in Asia. There are now over 3.8 billion internet users in Asia, nearly a third of all users globally. Popular social media apps in Asia include Kakao Talk, Line, and Weixin/WeChat. In China, over 600 million people use the internet despite the Great Firewall censorship system. Social media platforms like Sina Weibo, Renren, and Douban are widely used for discussing and promoting entertainment content. Movies that were initially successful online in China, like Lost in Thailand and Personal Tailor, have been shown at film festivals. The online video market in China generates over $1 billion annually through sites like Youku and iQiyi. However

1. SOCIAL MEDIA IN ASIA
HOW THE INTERNET HAS CHANGED
THE ENTERTAINMENT INDUSTRY
IN FAR EAST & CHINA
FOR

2. PARTNER & HEAD
OF RESEARCH AT
MAIN EDITOR AT
HI, I’M GUIDO GHEDIN // @GUIDO_GHEDIN
HERE’S WHAT I DO FOR LIVING
A BRAND COMMUNICATION AGENCY WITH A
FOCUS ON DIGITAL PLATFORMS
A VIEWPOINT ON DIFFERENT
DIGITAL LANDSCAPES

3. THERE ARE MORE PEOPLE INSIDE
THIS CIRCLE THAN OUTSIDE

4. THE 2014 ELECTIONS IN INDIA WILL BE THE BIGGEST
DEMOCRATIC ELECTIONS IN HUMAN HISTORY

5. 2014 CHINESE NEW YEAR’S MARKED THE BIGGEST
MIGRATION OF MAMMALS IN HISTORY

6. !
ARE ONLINE. IN ASIA THERE ARE
3.8 MILLION PEOPLE
1 THIRD OF ALL ASIANS

7. INTERNET USERS IN ASIA
REST OF THE WORLD

8. 9 OUT OF 10 INTERNET USERS IN THE
PHILIPPINES ARE ON FACEBOOK

9. “ANG BABAE SA SEPTIC TANK”
PHILIPPINES, 2012
SEEN AT
FEFF

10. JAPANESE IS THE SECOND MOST
SPOKEN LANGUAGE ON TWITTER

11. “THE SNOW WHITE MURDER CASE”
JAPAN, 2012
SEEN AT
FEFF

12. IN 2014, BIG NUMBERS
MEANS INNOVATION

13. AND ASIA HAS
THE NUMBERS

14. KAKAO TALK
2010, SOUTH KOREA
LINE
2011, JAPAN
WEIXIN/WECHAT
2011, CHINA

15. Hi!
Hello!

16. WEIXIN/WECHAT

17. “MAY WE CHAT”
HONG KONG, 2014
SEEN AT
FEFF

18. SUPER JUNIOR OR
GIRLS GENERATION?

21. DO YOU LIKE SHAE?

22. MIG 33

23. ENTERTAINMENT MEETS
DIGITAL IN CHINA

24. AVATAR
$220M IN CHINA
$750M IN USA + CANADA

26. “IRON MAN 3”
USA, 2012

27. “TRANSFORMERS 3”
USA, 2011

28. X 2 =
INTERNET
USERS
IN CHINA

29. OVER
600 MILLION
PEOPLE

30. THE GREAT FIREWALL
OF CHINA

31. SINA WEIBO
RENREN
YOUKU
DOUBAN
WECHAT

32. BAIDU

33. RENREN

34. DOUBAN

35. SINA WEIBO

36. THE WEI REVOLUTION
SINA WEIBO WEIXIN (WECHAT)

37. “LOST IN THAILAND”
CHINA, 2012
SEEN AT
FEFF

38. “PERSONAL TAILOR”
CHINA, 2013
SEEN AT
FEFF

39. PERSONAL TAILOR ON WEIBO

40. GODFREY GAO ON WEIBO

41. FAN BINGBING ON WEIBO

42. WEN ZHANG
AND MA YILI

43. YANG MI ON WECHAT

44. WHERE ARE
ENTERTAINMENT
PRODUCTS
CONSUMED?

45. WATCH
HAPPEN

46. VS.
450 MILLION
ONLINE VIDEO
WATCHERS

47. OVER
ONE
BILLION
DOLLARS

48. YOUKU

49. SOHU

50. SOHU

51. IYIQI

52. TENCENT VIDEO

53. WHERE ARE
ENTERTAINMENT
PRODUCTS
DISCUSSED?

55. SINA WEIBO

56. DOUBAN

57. HOT CHAT (IQIYI)

58. OPINIONS
BECOME
MOVIES
WEI MOVIES
BY IQIYI

59. DOES INTERNET
DISTRIBUTION
MEAN FREEDOM?

60. THE BIG BANG THEORY (CENSORED)

61. DIAOSI NANSHI (CENSORED)

62. Fornace
Morandi
padova
!
www.youngdigitals.com
info@youngdigitals.com
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THANKS!
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