Ted Hart at Digital Leap 09

1. Charity Websites,
Fundraising and Live
Website Review
Presented by Ted Hart
Presented By:
Ted Hart
ACFRE
President and CEO of tedhart.com
Creator, p2pfundraising.org
Founder ePhilanthropy Found.
Founder GreenNonprofits.Org
©2009 Ted Hart
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2. It’s All About Relationships!
…not technology
Concentrating on
the needs, wants,
and satisfaction of
your donors.
©2009 Ted Hart
The Next Generation
of ePhilanthropy
ePhilanthropy – The use of the Internet for philanthropic
purposes.
Social Networking and Web 2.0 Sites –
Interactive sites where both the site owner and the site visitors
create the content.
People to People (P2P) Fundraising – Fundraising
that is inspired by charities but is initiated or untaken by
people connecting with their family, friends and colleagues to
raise money for the causes they support.
©2009 Ted Hart
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3. Online Basics
There are almost as many strategies as there are
nonprofits. However, to get started:
1. Establish an Informative Website (Content)
2. Collect Email Addresses
3. Communicate with those who opt in
4. Offer the option of online giving (encrypted)
5. Recruit and manage Volunteers online
6. Comply with Regulations and laws
7. Understand Privacy and Security Issues
©2009 Ted Hart
Online Giving Estimates:
$Mil (USD*)
Estimates in:
2007
 2001 = $550 Million
2006
 2002 = $1.1 Billion
2005
2004
 2003 = $1.9 Billion
2003
 2004 = $2.62 Billion
2002  2005= $4.53 Billion
2001  2006= $6.87 Billion
2000 2007 = $10.44 Billion
1999
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000
The United States represents:
Source: tedhart.com and
Harvard University Initiative  Slightly more than ½ the Global Online
on Social Enterprise Philanthropic Market
 Globally more than $20 billion (’07)
©2009 Ted Hart
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4. Online Toolbox
Ted’s 7 Areas For Online Planning
1. Social Networking and Community Building
2. Communication/Education and Stewardship
3. Online Donations and Membership
4. Event Registration and Management
5. Prospect Research
6. Volunteer Recruitment and Management
7. Advocacy and Activism
©2009 Ted Hart
P2Pfundraising.org
Newsletter New Book
Online
Forums Virtual
Seminars
•Boards
•Communications
•ePhilanthropy
•Nonprofit Law
•Fundraising
•Volunteer
Management
Live Training
The Next Generation of ePhilanthropy
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5. Ted’s Relationship Tips
1. Faces
Post photos of your clients, supporters,
events etc. Avoid pictures of just buildings.
This helps visitors feel like they know you.
o http://www.flickr.com
o http://www.slide.com
2. Video
Add Video clips to your website. Many of
us learn with our ears as well as our eyes --
don't miss out on this additional way to
connect.
o http://youtube.com/nonprofits (USA)
o http://mx.youtube.com (Mexico)
o http://youtube.com/youtubeonyoursite
©2009 Ted Hart
Ted’s Relationship Tips
3. Teach
We all like learning new things.
Help supporters connect by
providing them with useful articles
and FAQ lists instead of just trying
solicit a gift.
4. Link
Showcase your generosity by
providing visitors with other
articles and links to helpful
websites (with permission).
©2009 Ted Hart
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6. Ted’s Relationship Tips
5. Feedback
Ask for feedback and comments. This
helps supporters know that you're in the
business of serving them and that you
take their opinions seriously.
6. Define
Define any confusing terms in your
copy. Let them know exactly what
action you want them to take. People
respond better to clear instructions.
When people feel comfortable with
their online experience, they're more
willing to support.
©2009 Ted Hart
Ted’s Relationship Tips
7. Differentiate
Don't let people choose between
you and your competitors. Let them
know that you're the only one who
can help them. Write articles,
create presentations and
demonstrate your expertise.
8. Genuine Copy
When writing website copy, direct
your message to one person who
represents your target audience.
Speak to him or her from the heart.
Whenever possible, personalize
your emails by using first names and
other personal information.
©2009 Ted Hart
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7. Ted’s Relationship Tips
9. Relevant
Convince your target audience that you
know and understand their problems by
sharing stories and specific examples.
10. Communicate
Don't let prospective supporters slip away.
Make every effort to get them to give you
their first name and email address by
offering them a free e-book, report or other
content of value. Stay in touch with
prospective clients by sending them a
regular e-newsletter with useful tips and
friendly updates about your company.
©2009 Ted Hart
Power of Your Web Site
40% 39% 37% 37% •More than 50% said
35% Web Visitors that they would NOT
30% have taken further
25% 23% action if they had not
20% first visited charity
20%
15%
Web site
15%
9%
•Integration is Key
10%
5%
0% Toward e-engagement Nonprofits
Donated Petition Referred Petition Donated Volunteer Volunteer and Individuals Engaging Online –
Offline Online Friend Offline Online Offline Online Kellogg Foundation
©2009 Ted Hart
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8. Are You Ready?
 Online Tip #1: Clearly Display Name, Logo, Mission
Completed_____
 Online Tip #2: Photos of people, action, not just buildings
Completed_____
 Online Tip #3: Make It Easy For Donors To Get Quick Answers
To Questions
Completed_____
©2008 Ted Hart
Are You Ready?
 Online Tip #4: Make Sure Your Website Uses Encryption
Technology Wherever You Request Sensitive or Confidential
Information
Completed_____
 Online Tip #5: Provide Multiple Opportunities and Methods For
Gifts To Be Made Both Online and Offline.
Completed_____
 Online Tip #6: Post a Comprehensive Privacy Policy
Completed_____
©2008 Ted Hart
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9. Are You Ready?
 Online Tip #7: Eliminate the scroll.
Completed_____
 Online Tip #8: Provide Online and Offline Contact Information
Completed_____
 Online Tip #9: Provide Method For Communication/
Information/ Education (i.e. eNewsletter, etc.)
Completed_____
 Online Tip #10: Provide Information On How Donations Are
Used To Support Your Mission (stewardship)
Completed_____
©2008 Ted Hart
You Have 10
Seconds…….
©2009 Ted Hart
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10. An Overall Strategy
Donate Now
Multiple Ways
To Support
Sign Up For Newsletter
©2008 Ted Hart
Multiple Ways To
Support
Tell A Friend
Sign Up For
Newsletter
Donate Now
©2008 Ted Hart
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11. Multiple Donation Links
©2008 Ted Hart
Navigation
very small
Donate Now
Picture of
People Not
Buildings
Sign Up For Newsletter Is Below the Scroll
Some of the best content is Below The Scroll
©2009 Ted Hart
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12. Photographs
too small, video
difficult to view
Poor Navigation
at Bottom of
Home Page
Donate Now
Very Poor Design, Typeface too
Not inviting to target audience
small, difficult navigation
©2009 Ted Hart
Promote
Volunteerism
Photos of
People
Online Press
Center
Donate Now
Sign Up For
Newsletter No privacy Multiple Ways No Scroll
policy posted To Support Feedback
©2009 Ted Hart
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13. LIVE Website Review
• This part of the session/handout is
interactive. Participants from the
audience will volunteer websites to
look over and discuss the do’s and
don’ts for the given examples.
• designed to help you develop your
organization’s website and help
make your organization a successful
player in the Online World!
©2009 Ted Hart
THANK YOU!
Ted Hart, ACFRE, ePMT
President
http://tedhart.com
9101 Carriage House Lane
Columbia, MD 21045
v 410.303.8370
f 563-405-5966
AOL & Y! Instant Messenger: tedhartusa
Skype: tedhartusa
Email: tedhart@tedhart.com
TXT Messenger: tedhart@vtext.com
©2009 Ted Hart
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