3. Where Do You Focus?
New user email campaign
Improved invitation flow
Add more invitation prompts
Share content to social media
Work with partners to get distribution
SEO
Advertising
SEM
Improve signup conversion
Content marketing
Improve new user experience flow
Email campaign to resurrect dormant users
Retargeting campaigns
Social media contests
Paid app installs
Weekly engagement emailCompany blog
Blogger outreach
Add invitations
Get press coverage
Add more social features
Push notifications
Build analytics dashboard
12. Core: Active multiple times a week
Casual: Active ~1 a week
Marginal: Active <1 a week
New: Joined in the past 28 days
Dormant: Not active for 30 days
Resurrected: Was dormant, but became a