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Edge of Tomorrow Series: Resistance is futile
1. RESISTANCE IS FUTILE
Why, when and how to overcome
technology antipathy
Joanne Jacobs
Edge of Tomorrow Keynote Presentation, Level 1, 204 Pitt Street, Sydney 2000. Tuesday 26 February 2019.
Borg Cube by artmanPhil - https://www.deviantart.com/artmanphil/art/borg-cube-419596086
3. KEY
QUESTIONS
What are the motivations for resisting
technology? How valid are these
motivations?
Why resist?
When is the right time to adopt new
technologies and when is it right to
reach across the digital divide?
When to shift mindsets?
What is the best means of bridging
the gap between the digital haves
and have-nots? How should you treat
the chronically digitally resistant?
How to overcome resistance?
5. ACTIVE RESISTANCE
"Resistance to new
technologies is heightened
when the public perceives that
the benefits of new
technologies will only accrue to
a small section of society, while
the risks are likely to be
widespread"
- Calestous Juma, Innovation and Its Enemies:
Why People Resist New Technologies
6. RESISTANCE
MOTIVATIONS
❏ Fear of making mistakes
❏ Time consuming / hard to learn
❏ Concerns over social impact
❏ Cultural exclusion / cliques
❏ Security and data use
❏ Threat to careers
❏ Pre-existing investment in
traditional methods / protocols
Read more: Why some older people are rejecting digital technologies
https://www.sciencedaily.com/releases/2018/03/180312091715.htm
7. ARE THESE VALID CONCERNS?
Fear of making mistakes Unlikely
Time consuming / hard to learn Potentially
Concerns over social impact Largely unfounded
Cultural exclusion / cliques Likely
Security and data use Yes
Threat to careers Potentially
Pre-existing investment in
traditional methods / protocols
No
8. JOB
AUTOMATION
STATS
More details at: https://www.technologyreview.com/s/610005/every-study-we-could-find-on-what-automation-
will-do-to-jobs-in-one-chart/
9. AUTOMATION STATS
More details at: https://www.businessinsider.com.au/rise-of-the-machines-new-research-predicts-a-third-of-australian-jobs-will-lost-to-automation-by-2030-2018-3
11. CHANGING
MINDSETS
"Remember that mindsets can
not be changed through force
and coercion. No idea can ever
be forcibly thrust upon any
one."
- Gen. Pervez Musharraf, retired four-star army
general and 10th President of Pakistan
12. TRIGGERS FOR
CHANGE
❏ Positive: A believable purpose
❏ Positive: Establishment of
change reinforcement and
reward systems
❏ Positive: Industry success stories
(processes to mimic, role models
to support)
❏ Positive: Training availability
❏ Negative: Industry vulnerability,
imminent threat to jobs /
sustainability
14. WHEN SHOULD YOU
RESPOND TO
DISRUPTION?
"The fear of disruption can be
more damaging than actual
disruption."
- Paul Leinwand and Cesare Mainardi,
strategy+business
16. RESISTANCE IS
FUTILE
"There's been resistance to every new
technology that's ever been
introduced. When books came out
hundreds of years ago, there were
complaints that it would destroy the
oral tradition. Some of those fears were
justified, but it didn't stop the rise of
the written word. And books have
proven to be incredibly useful."
- Jeremy Stoppelman, CEO of Yelp
17. CHANGE TACTICS
❏ Visualisations:
❏ Change journey
❏ Readiness maps
❏ Change progress maps
❏ Visualisations around
improvements during
cutover
❏ Communications
❏ Engagement & Helpdesk
❏ Team projects
24. A FINAL MESSAGE….
THE PARADOX OF RISK AVERSION
If you avoid risk long enough, you create risk.
Resisting technology is simultaneously
a way of escaping and creating risk.
25. We facilitate innovation in enterprise.
Through hackathons, corporate events, training and
incubation, we bring to life the future of
organisational products and services by engaging
deeply with the needs of the company and focusing
on problems worth solving.
DISRUPTOR’S HANDBOOK: WHAT DO WE DO?Who am I?
Joanne Jacobs
E-mail
joanne@disruptorshandbook.com
Phone
(+61) 0419 131 077
Website
disruptorshandbook.com