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RESISTANCE IS FUTILE
Why, when and how to overcome
technology antipathy
Joanne Jacobs
Edge of Tomorrow Keynote Presentation, Level 1, 204 Pitt Street, Sydney 2000. Tuesday 26 February 2019.
Borg Cube by artmanPhil - https://www.deviantart.com/artmanphil/art/borg-cube-419596086
@joannejacobs
#EdgeOfTomorrow
KEY
QUESTIONS
What are the motivations for resisting
technology? How valid are these
motivations?
Why resist?
When is the right time to adopt new
technologies and when is it right to
reach across the digital divide?
When to shift mindsets?
What is the best means of bridging
the gap between the digital haves
and have-nots? How should you treat
the chronically digitally resistant?
How to overcome resistance?
WHY RESIST?
ACTIVE RESISTANCE
"Resistance to new
technologies is heightened
when the public perceives that
the benefits of new
technologies will only accrue to
a small section of society, while
the risks are likely to be
widespread"
- Calestous Juma, Innovation and Its Enemies:
Why People Resist New Technologies
RESISTANCE
MOTIVATIONS
❏ Fear of making mistakes
❏ Time consuming / hard to learn
❏ Concerns over social impact
❏ Cultural exclusion / cliques
❏ Security and data use
❏ Threat to careers
❏ Pre-existing investment in
traditional methods / protocols
Read more: Why some older people are rejecting digital technologies
https://www.sciencedaily.com/releases/2018/03/180312091715.htm
ARE THESE VALID CONCERNS?
Fear of making mistakes Unlikely
Time consuming / hard to learn Potentially
Concerns over social impact Largely unfounded
Cultural exclusion / cliques Likely
Security and data use Yes
Threat to careers Potentially
Pre-existing investment in
traditional methods / protocols
No
JOB
AUTOMATION
STATS
More details at: https://www.technologyreview.com/s/610005/every-study-we-could-find-on-what-automation-
will-do-to-jobs-in-one-chart/
AUTOMATION STATS
More details at: https://www.businessinsider.com.au/rise-of-the-machines-new-research-predicts-a-third-of-australian-jobs-will-lost-to-automation-by-2030-2018-3
WHEN TO SHIFT MINDSETS?
CHANGING
MINDSETS
"Remember that mindsets can
not be changed through force
and coercion. No idea can ever
be forcibly thrust upon any
one."
- Gen. Pervez Musharraf, retired four-star army
general and 10th President of Pakistan
TRIGGERS FOR
CHANGE
❏ Positive: A believable purpose
❏ Positive: Establishment of
change reinforcement and
reward systems
❏ Positive: Industry success stories
(processes to mimic, role models
to support)
❏ Positive: Training availability
❏ Negative: Industry vulnerability,
imminent threat to jobs /
sustainability
DISRUPTION
SUSCEPTIBILITY
More details at: https://hbr.org/2018/01/how-likely-is-your-industry-to-be-disrupted-this-2x2-matrix-will-
tell-you
WHEN SHOULD YOU
RESPOND TO
DISRUPTION?
"The fear of disruption can be
more damaging than actual
disruption."
- Paul Leinwand and Cesare Mainardi,
strategy+business
OVERCOMING RESISTANCE
RESISTANCE IS
FUTILE
"There's been resistance to every new
technology that's ever been
introduced. When books came out
hundreds of years ago, there were
complaints that it would destroy the
oral tradition. Some of those fears were
justified, but it didn't stop the rise of
the written word. And books have
proven to be incredibly useful."
- Jeremy Stoppelman, CEO of Yelp
CHANGE TACTICS
❏ Visualisations:
❏ Change journey
❏ Readiness maps
❏ Change progress maps
❏ Visualisations around
improvements during
cutover
❏ Communications
❏ Engagement & Helpdesk
❏ Team projects
VISUALISATION:
Journey
VISUALISATION:
Readiness
VISUALISATION:
Measuring
Impact
TEAMS:
Diversity
matters
HACKER
HAWKER HIPSTER
HUMANITARIAN
RESISTANCE
IS FUTILE:
...Not this...
RESISTANCE
IS FUTILE:
This
A FINAL MESSAGE….
THE PARADOX OF RISK AVERSION
If you avoid risk long enough, you create risk.
Resisting technology is simultaneously
a way of escaping and creating risk.
We facilitate innovation in enterprise.
Through hackathons, corporate events, training and
incubation, we bring to life the future of
organisational products and services by engaging
deeply with the needs of the company and focusing
on problems worth solving.
DISRUPTOR’S HANDBOOK: WHAT DO WE DO?Who am I?
Joanne Jacobs
E-mail
joanne@disruptorshandbook.com
Phone
(+61) 0419 131 077
Website
disruptorshandbook.com

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Edge of Tomorrow Series: Resistance is futile

  • 1. RESISTANCE IS FUTILE Why, when and how to overcome technology antipathy Joanne Jacobs Edge of Tomorrow Keynote Presentation, Level 1, 204 Pitt Street, Sydney 2000. Tuesday 26 February 2019. Borg Cube by artmanPhil - https://www.deviantart.com/artmanphil/art/borg-cube-419596086
  • 3. KEY QUESTIONS What are the motivations for resisting technology? How valid are these motivations? Why resist? When is the right time to adopt new technologies and when is it right to reach across the digital divide? When to shift mindsets? What is the best means of bridging the gap between the digital haves and have-nots? How should you treat the chronically digitally resistant? How to overcome resistance?
  • 5. ACTIVE RESISTANCE "Resistance to new technologies is heightened when the public perceives that the benefits of new technologies will only accrue to a small section of society, while the risks are likely to be widespread" - Calestous Juma, Innovation and Its Enemies: Why People Resist New Technologies
  • 6. RESISTANCE MOTIVATIONS ❏ Fear of making mistakes ❏ Time consuming / hard to learn ❏ Concerns over social impact ❏ Cultural exclusion / cliques ❏ Security and data use ❏ Threat to careers ❏ Pre-existing investment in traditional methods / protocols Read more: Why some older people are rejecting digital technologies https://www.sciencedaily.com/releases/2018/03/180312091715.htm
  • 7. ARE THESE VALID CONCERNS? Fear of making mistakes Unlikely Time consuming / hard to learn Potentially Concerns over social impact Largely unfounded Cultural exclusion / cliques Likely Security and data use Yes Threat to careers Potentially Pre-existing investment in traditional methods / protocols No
  • 8. JOB AUTOMATION STATS More details at: https://www.technologyreview.com/s/610005/every-study-we-could-find-on-what-automation- will-do-to-jobs-in-one-chart/
  • 9. AUTOMATION STATS More details at: https://www.businessinsider.com.au/rise-of-the-machines-new-research-predicts-a-third-of-australian-jobs-will-lost-to-automation-by-2030-2018-3
  • 10. WHEN TO SHIFT MINDSETS?
  • 11. CHANGING MINDSETS "Remember that mindsets can not be changed through force and coercion. No idea can ever be forcibly thrust upon any one." - Gen. Pervez Musharraf, retired four-star army general and 10th President of Pakistan
  • 12. TRIGGERS FOR CHANGE ❏ Positive: A believable purpose ❏ Positive: Establishment of change reinforcement and reward systems ❏ Positive: Industry success stories (processes to mimic, role models to support) ❏ Positive: Training availability ❏ Negative: Industry vulnerability, imminent threat to jobs / sustainability
  • 13. DISRUPTION SUSCEPTIBILITY More details at: https://hbr.org/2018/01/how-likely-is-your-industry-to-be-disrupted-this-2x2-matrix-will- tell-you
  • 14. WHEN SHOULD YOU RESPOND TO DISRUPTION? "The fear of disruption can be more damaging than actual disruption." - Paul Leinwand and Cesare Mainardi, strategy+business
  • 16. RESISTANCE IS FUTILE "There's been resistance to every new technology that's ever been introduced. When books came out hundreds of years ago, there were complaints that it would destroy the oral tradition. Some of those fears were justified, but it didn't stop the rise of the written word. And books have proven to be incredibly useful." - Jeremy Stoppelman, CEO of Yelp
  • 17. CHANGE TACTICS ❏ Visualisations: ❏ Change journey ❏ Readiness maps ❏ Change progress maps ❏ Visualisations around improvements during cutover ❏ Communications ❏ Engagement & Helpdesk ❏ Team projects
  • 24. A FINAL MESSAGE…. THE PARADOX OF RISK AVERSION If you avoid risk long enough, you create risk. Resisting technology is simultaneously a way of escaping and creating risk.
  • 25. We facilitate innovation in enterprise. Through hackathons, corporate events, training and incubation, we bring to life the future of organisational products and services by engaging deeply with the needs of the company and focusing on problems worth solving. DISRUPTOR’S HANDBOOK: WHAT DO WE DO?Who am I? Joanne Jacobs E-mail joanne@disruptorshandbook.com Phone (+61) 0419 131 077 Website disruptorshandbook.com