Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.
10. Why needs were unaddressed %
Did not know how to find the answer 27
Insufficient time 25
Need not important 15
No internet access 12
Other e.g. driving 21
15% WERE UNIMPORTANT
11. So 1/3 of all important
information needs are
left unfulfilled
(85% of 39%)
15. EXAMPLE #1: CONTEXTUAL ASSISTANCE
“The personal assistant should be able
to detect a change in the user context,
and make useful recommendations for
that context.”
16. EXAMPLE #2: FULLY PERSONALIZED
“when suggesting restaurants, in addition
to the spatio-temporal context, the
assistant personalizes the suggestions
based on the user’s cuisine preferences and
price sensitivity.”
18. “A context is a set of user actions
corresponding to a single
information need.”
GOOGLE’S DEFINITION OF CONTEXT
19. EXAMPLES OF “EXTENDED CONTEXTS”
planning a trip
to Paris
organising a
wedding
buying a
camera
20. CONTEXTS: NOT ALWAYS ABOUT NOW
Half of search queries belonged to
contexts lasting longer than a month.
21. “top 10 things to do in Berlin”
“top 10 things to do in Paris”
“top 10 things to do in Zagreb”
22. “weather in Paris”
“easyjet Paris”
“louvre”
“airports in France”
“top 10 things to do in Berlin”
“top 10 things to do in Paris”
“top 10 things to do in Zagreb”
23. “weather in Paris”
“easyjet Paris”
“louvre”
“airports in France”
“top 10 things to do in Berlin”
“cheapest vacation deals Paris”
“best coffee near the Champs-Élysées”
“moulin rouge”
“Eiffel Tower entry price”
“top 10 things to do in Paris”
“top 10 things to do in Zagreb”
24. “weather in Paris”
“easyjet Paris”
“louvre”
“airports in France”
“top 10 things to do in Berlin”
“cheapest vacation deals Paris”
“best coffee near the Champs-Élysées”
“moulin rouge”
“Eiffel Tower entry price”
“top 10 things to do in Paris”
“top 10 things to do in Zagreb”
2nd February
15th February
25. “weather in Paris”
“easyjet Paris”
“louvre”
“airports in France”
“top 10 things to do in Berlin”
“cheapest vacation deals Paris”
“best coffee near the Champs-Élysées”
“moulin rouge”
“Eiffel Tower entry price”
“top 10 things to do in Paris”
“top 10 things to do in Zagreb”
CONTEXT:
Planning a
trip to
Paris
2nd February
15th February
27. “best time to visit France”
“cheap flights to Paris”
“what to see in Paris”
GOOGLE CAN LEARN CONTEXTS
28. “best time to visit France”
“cheap flights to Paris”
“what to see in Paris”
GOOGLE CAN LEARN CONTEXTS
Google might anticipate your searches
weeks before you do them.