We're digital marketers. We think in terms of CTRs and CPAs. But that's only half the equation. Marketing doesn't have to be a boring endeavor. By optimizing for delight, we can turn digital experiences into human ones. In this session you'll see how Simple brings humanity to an inhuman industry: banking, and how you can do so in your own marketing. Let's talk about the emotion behind the numbers.

5. – CO P Y M AT T E R S .T U M B L R .CO M
“One of the biggest challenges they
face is gaining users trust. You’re
putting your actual money into
them, so every single thing they do
needs to feel incredibly safe and
reassuring.”

7. Optimizing for Delight

8. Wut?

18. Stop playing by other’s rules

19. Stop playing by other’s rules
Start making our own

23. 1. Earn trust

24. 1. Earn trust
2. Build relationships

25. 1. Earn trust
2. Build relationships
3. Profit

27. Tactic: First Impressions

34. What is your first impression?
How can you make it awesomer?

35. Tactic: Building Relationships

48. How do friends say thank you?

51. These are all hand made

52. These are all hand made
But it’s possible to automate

58. Customer Support #1 NPS driver

59. Examine your last 20 tweets/emails:
Are you robot, or human?

60. Tactic: Leverage Delight

68. https://fj.simple.com/r?i=4435893d&click_type=aclk

69. https://fj.simple.com/r?i=4435893d&click_type=aclk

70. https://fj.simple.com/r?i=4435893d&click_type=aclk
https://www.huffingtonpost.com/article-url

71. +33%
CTR
~20% Requested
Invite

73. Leverage your last 5 testimonials
Use them to make new relationships

74. Tactic: Don’t be boring

83. Turn boring moments into highlights

84. Tactic: Just answer the question

93. Do you answer their basic
question in 30 seconds or less?

94. Tactic: Unique Content Propositions

108. What unique insight do you have to
share?

109. Tactic: Delight like Google and
Facebook

113. Make a $250 budget for Restaurants in October

120. *removed for PDF*
“Hello”

121. How can you thrive in a
instant answer world?

122. First impressions
Building relationships
Don’t be boring
Contribute something unique
Act bigger than you are

124. These aren’t just tactics

125. These aren’t just tactics
We’re building real, strong
relationships with customers

126. No algo change can take that away

127. @scottedwards