Lead live laugh_editon_5_divya_shlokam

ISSUE#5-NOVEMBER01-15,2020
LEADLIVE
LAUGH
Akshay Saini
ETERNAL
INFLUENCER
ULTIMATE SHORT
CONTENT MAVEN
Nathan S V
21
11 INDIA’S LARGEST
MEDIA CONGLOMERATE
27
The Times Group

contact@divyashlokam.com
https://divyashlokammedianetwork.business.site/
Divya Shlokam Media Network
CONTENTS
LEAD LIVE LAUGH
Opportunities for the New Normal – job openings that
beat the current crisis
31 APPLY FOR GLOBAL JOBS
TIMES GROUP
FEATURED
CORPORATE
ETERNAL
INFLUENCER
COVER STORY: ULTIMATE
SHORT CONTENT MAVEN
LEVERAGED
LINKEDIN
LiknedIn profile analysis
corner
Global Community
Volunteering
04 EDITOR'S NOTE
Feeding the Content Monster
VALUE ADDITION GLOBAL SHOW
A Business Show that brings out the Best in You
13
Awards that you want to win!
33 AWARDS
A summary of the workshops done recently
ISSUE #5 - NOVEMBER 01-15, 2020PAGE 2
COPYRIGHTS
21
INSIGHTS +NEWS + VIEWS
11 06
27 EXCLUSIVE!
25 RECENT WORKSHOPS

HAPPYHAPPYHAPPY
DIWALIDIWALIDIWALI
Wishing you a very
Welcome to the
Diwali Special edition of
LEAD LIVE LAUGH

Global
Workforce
F O R A
In the age of continuous connection
We live in an age of the deluge of information. The internet
of 2020 is evolving at a breakneck speed. Content gathers
dust, like fossils and today’s trending hashtags is
tomorrow’s ironic memes. In a recent industry projection it
was found that by 2025, over 75 % of the Global population
will interact with data every 18 seconds.
Why is todays audience so distractible? The modern internet
is noisy and there is too much Content to process.
To feed the Content Monster is the biggest challenge now -
to find enough and the right content to share ,you need a lot
of content and energy, to satiate. Today, for both businesses
and for individuals, Content (posts, pictures and videos)
Creation and Management is a complex problem on a
sustainable basis.
Businesses are moving away from Channels to promote,
there is a seismic shift happening in the world of marketing.
It is the Content that the customer wants to watch and share
, driving engagements and influencing behavior. Thanks to
the new technologies that enable 24/7 operations possible,
it is time to look at our strategies to deal with this CHANGE
in all spheres of our lives, that includes Content. These
technologies enable frequent, low friction, customized
digital interactions. Individuals and companies vie for deeper
ties with their audience than ever before.
A recent study by Wharton suggests four strategies to thrive
on the Continuous Connected World, that is respond to
desire , curated offering, coach behavior and automatic
execution. The key is not just the use of the technology, but
the ways one can use the technology to develop continuous
relationships with their constituents with relevant Content.
Content and Context . The rise of AI and Data Science -
Driven algorithms to fix all the content issues are promising
and are not constrained by prior content and results, but this
also can be worrying because Content leans too much
toward AI and lose the Context. This is another trend that we
are also seeing a lot with the recruitment industry via social
media and online using date science, however this model is
a long road to travel because the scientists know so little
about the Context.
In this edition, our experts also speak about being authentic
and original when it comes to Content Creation and
Management, the key also seems, what matters most to
people is the amount of energy they have to expend - the
less, the better (need filters to reduce the flow of
information.)
Our intent is to help our readers of this magazine and
through other initiatives, help with an approach focused on
creating and distributing valuable , relevant and consistent
content to attract and retain a clearly define audience and
ultimately drive profitable outcomes. So go-ahead and
create some awesome Content!
Hope you will enjoy the new design in this edition by Udayan
Belsare in line with the festive season, the current issue of
LEAD is packed with insights on Content we present will
prove useful as you plan your content strategy, be it for your
business or personally, and it would be great to hear from
you too.
Here is wishing you all readers, from the whole team at
LEAD, a cracking Diwali!
Let there be brighter lights shining through your Career and
Work life, this season & the many more to come!
Until next time,
Vasanth Jeyapaul
Editor-in-Chief
Feeding the Content
Monster
FROM THE EDITOR'S DESK

Divya Shlokam
Chief Publishing Officer
Vasanth Jeyapaul
Editor-in-Chief
Udayan Belsare
Design Editor
Siddhika Jain
Research
Vinay Sharma
Guest Relations
Harsh Amin
Research
Mandeep Singh
Graphic Design
THE MAGAZINE
TEAM
LEAD LIVE LAUGH

LinkedIn as a platform provides an unparalleled economic
opportunity to the world’s professionals. This mission is
an initiative by a group of like- minded people - users and
influencers of the largest Global professional community,
LinkedIn. Even as the world embraces the New Normal,
armed with the new features, options and a unique design
now of LinkedIn , the volunteers take advantage of these
leverages, connect and create impact to people, from all
walks of life.
Leverage
LinkedIn

LINKEDIN
CONTENT STRATEGY
LEAD LIVE LAUGH

POWER TIPS FOR
POWER USERS
Content Best Practices
LEAD LIVE LAUGH

Inspired by the attending online sessions by Divya Shlokam, while realizing positive changes to their
careers and lives, a number of youngsters have taken upon volunteering seriously and joined hands in
movement to create positive impact in the journey to reach out to 6+ million people from all around -
we are happy to profile some of our top volunteers.
PAGE 9
Muskan Singh is a Global Volunteer in the Leverage LinkedIn
mission initiated by Divya Shlokam and served as an intern
with DSNW. During her tenor as an intern , she attended
several webinars of Leverage LinkedIn and been able to be
part of these movement in sharing knowledge across people
from various parts of the world .
She credits the mission for helping her to improve her own
visibility quotient on LinkedIn and she is also satisfied with
her role in contributing by means of creation on various
useful Leverage LinkedIn posts , as part of the campaign.
Nandan Khant is a Global volunteer at leverage LinkedIn. He
has come to know about the webinars through his college
alumni network . These webinars were insightful about using
LinkedIn very efficiently. Post joining the mission , he has
created a database basis post reaction . The volunteers
themselves by participating in various events and programs
generate a lot of interest to spread the mission and along the
way build their own personal brand. Nanda also counts that in
addition to working with the mission as a volunteer , this
activity has largely helped him to improve his communication
skills as well as network with people of different background.
Faiz Siddiqui is a Global Volunteer in the Leverage LinkedIn
mission initiated by Divya Shlokam. The webinar he
attended helped her to use LinkedIn effectively and
leverage it for networking and creating his profile
effectively which got him more views on profile and more
connection requests. He came to know about the mission
from one of webinars conducted by Divya Shlokam . He has
so far been contributing by sharing the snippets and
posters and posts given to us on his timeline thereby
helping others leverage LinkedIn effectively.
CHANGE MAKERS
TOUCHING LIVES
LEAD LIVE LAUGH

Akshay Rathod has joined the Leverage LinkedIn global mission and
lad to be part creating impact to the 6 million people via free
webinars – that helps the audience on Developing Personal Profile
and Branding as well as Content Marketing. Interestingly, his first
encounter with LinkedIn happened to be met with a post by the Late
Ms.Kirsty Bonner and the second one by Divya Shlokam. He reached
out to both and got enthused by the stupendous responses and
decided to volunteer right away. He has been a Volunteer from June
of this year. Akshay enjoys being a volunteer and helps promote and
support the webinar sessions. His contribution is seen in enhancing
the Content during webinars while he is proud to realise that he is
able improve upon his personal skills.
Debonkar Roy is a Global volunteer at Leverage LinkedIn. Deb came
to know about Divya Shlokam through a guest session on Girkscript
Jamshedpur by the Value Addition Global Show. From the event, Deb
realised valuable insights on personal branding and using LinkedIn
effectively. After the session he reached to Volunteer, to spread the
good word – Leverage LinkedIn. Deb genuinely likes to contribute to
others success and hence joined the mission. Currently, he
contributes as a content creator and collaborate with other
volunteers too.
Harsh Amin a Global Volunteer with Leverage LinkedIn mission. He
joined Divya Shlokam Media Network as Social Media Marketing
Intern and soon after had joined Leverage LinkedIn as a Global
Volunteer. During his stint as an intern he is thrilled working with
Divya Shlokam and impressed with the work and the mission. The
volunteering work also has helped him his improved LinkedIn
presence. As a contributor, he posts regularly about Leverage
LinkedIn and help achieve the mission.
CHANGE MAKERS
TOUCHING LIVES
LEAD LIVE LAUGH
Inspired by the attending online sessions by Divya Shlokam, while realizing positive changes to their
careers and lives, a number of youngsters have taken upon volunteering seriously and joined hands in
movement to create positive impact in the journey to reach out to 6+ million people from all around -
we are happy to profile some of our top volunteers.

Shloku introduces Akshay Saini
as Eternal Influencer
Unique, natural , lucid, and simple. Extensive usage of
emojis & simple yet witty language to write his posts.
Matters discussed include writing about Coding, Tips and
Tricks on How to approach job Interviews, Using LinkedIn
Effectively & about day- to- day experiences with viewers
and followers.
Love for engineering & coding is truly reflected in posts.
Administers Polls to add value & clarity to his audience on
his LinkedIn posts.
Uses fictitious Character "Simran" in his posts like
storytelling to make his posts interesting & to ensure
attention.
Engages with his community with a lot of energy and has
gained a good following in YouTube, LinkedIn & Telegram.
Engagement is on coding, helping with interviews, and
leveraging LinkedIn.
He maintains good frequency in terms of engagement on
his LinkedIn posts with comments and likes.
Engineer at Uber | Ex- Paytm | Not from IIT, NIT, IIM , a
passionate teacher , natural trend setter and showing the
way and inspires youngsters in many ways , LEAD proudly
presents , a well deserving candidate to be featured as an
Eternal Influencer in this edition – Akshay Saini
An apt profile that innocuously declares “ Leadership is not a
title “ . Akshay’s post gets thousands of likes & comments
regularly on his LinkedIn. He also has a dedicated YouTube
channel & a Telegram community following of coders &
software developers.
CONTENT is the key through which he gained to be a popular
advisor to many job seekers and it’s no surprise that he has
huge fan following of over 200,000 on LinkedIn alone.
Profile Assessment
Natural smiling profile photo & headlines are attention
grabbing.
Content Posting
Engagement with Followers
ETERNAL
INFLUENCER
LEAD LIVE LAUGH
Akshay Saini
Engineer at Uber India

Define a character in your posts
Create unique content for your target audience, if they are young, add a dash of youth in your posts
Give value consistently.
Make the posts entertaining . People simply love entertaining and educating ones.
Have a seamless strategy for you community across multiple social media platforms, so that there is
consistency and it helps grow your overall branding.
Peek into his Posts
Consistent with posts, shares, and comes up with interesting ideas. His followers can learn a good deal if
they at look past 3 months posts - styles , tips and tricks, Dos and Don’ts and at the end of the day they
would realize good learning and insights.
Key Takeaways
1.
2.
3.
4.
5.
ISSUE #5 - NOVEMBER 01-15, 2020PAGE 12 Source: LinkedIn
ETERNAL INFLUENCER

Value
Addition
Global Show
Over the years , Divya Shlokam Media Network (DSMN) has
been organizing several shows. These shows have been
well received and perceived to be delivering unique value
in a variety of topics – these shows help participants to
nurture, celebrate success and reinforce the spirit of
sharing knowledge. Featuring three among the best VAGS
shows of this month. Also, events are planned for October
and here is the listing of the concluded ones and as well as
ones scheduled, pick up the right ones for you, register and
do block your calendar!
BUSINESS SHOW THAT BRINGS
OUT THE BEST IN YOU.

EMBRACING THE
GIG ECONOMY
LEAD LIVE LAUGH

GROWING CREDIBILITY
&STAKEHOLDERMANAGEMENT
LEAD LIVE LAUGH

STRATEGIES
FOR TOUGH TIMES
LEAD LIVE LAUGH

DATA DRIVEN
DECISION MAKING
LEAD LIVE LAUGH

IMMIGRATION & ADJUSTING
TOANEWLOCATION
LEAD LIVE LAUGH

Topic: How top leaders do a PhD, research & book writing concurrently?
Step by Step Approach
Guest: Rajagopalan Purushothaman (puru)
Designation: Senior Vice President -Reliance Industries Ltd, R&M
Date: 20th Sept. https://www.linkedin.com/video/live/urn:li:ugcPost:6712978702419988480/
Topic: How to be a Global HR leader?
Guest: DK Bakshi
Designation: Chief Mentor & CEO at Global Talent Company Limited
Date: 26th September https://www.linkedin.com/video/live/urn:li:ugcPost:6715515467961835520/
Topic: How to use Data Driven decision making in Personal and professional Life?
Guest: Mohit Sharma
Designation: Digital Architect | Innovation and Strategy | Collaboration | CFO/CIO Advisory | Public Speaker
Date: 3rd Oct. https://www.linkedin.com/video/live/urn:li:ugcPost:6718052102976933888/
Topic: How to build strength to deal with Complex personal or professionals situations?
Guest: Reena Dayal
Designation: Director Garage, Microsoft India; Quantum Computing Leader at Microsoft India
Date: 18th Oct https://www.linkedin.com/video/live/urn:li:ugcPost:6723487926711316480/
Topic: Immigrating & adjusting to anew Location: Personally, Professionally, Socially
Guest: Kapil Raval
Designation: Director, Partner Ecosystem, Azure Global Engineering at Microsoft
Date: 24th Oct https://www.linkedin.com/video/live/urn:li:ugcPost:6725662311027150848/
Topic: How to grow to be a Successful CXO? How to build Transaformational Team?
Guest: Sudhir Nayar
Designation: CEO South Asia Region | Board Member | Digital Transformation | O&G Downstream | Keynote
Speaker
Date: 31 Oct https://www.linkedin.com/video/live/urn:li:ugcPost:6728198933484498944/
Topic: Leveraging on Workplace & Cultural conflicts to create organizational value
Guest: Pranav Bhanage
Designation: CEO South Asia Region | Board Member | Digital Transformation | O&G Downstream | Keynote
Speaker
Date: 01 Nov https://www.linkedin.com/video/live/urn:li:ugcPost:6728561354275389440/
SUMMARY OF VALUE ADDITION GLOBAL SHOW
OCTOBER '20 EVENTS
LEAD LIVE LAUGH

Topic: Surviving personal grief, warrior mindet to overcome loss
Guest: Amit Verma
Designation: South Asia Head Security & Biz Resilience I Design Thinking I Change Management I D&I
Champion I Military Community Talent Strategist I ‘That Agile Fauji LinkedIn Guy' for y’all I All views
Personal
Date: 07th Nov
Topic: How to inculate discipline scientifically to acheice success?
Guest: Sukhjinder Singh
Designation: General Manager (Prod) at Army Electronics Hub | Team Maker | Innovator | Josh Enabler |
Golfer
Date: 8th Nov
Topic: Nurturing succesful business and Ecosystems Partnerships
Guest: Raseel Sehmi
Designation: Director of Global Partnerships & Business Development. Building valuable connections like
nobody's business.
Date: 22nd Nov
Topic: Mindfulness for Life and Leadership
Guest: Mudit Saxena
Designation: Head of Retail. International Executive & Leadership Coach, Mindfulness Expert, Trainer,
Mentor , Co Author
Date: 5th Dec.
Topic: Scenarios and How to use them? Use of Segmentation
Guest: Girish Trivedi
Designation: Analyst, Consultant, Coach, Co-founder Monk Consulting . 22 Yrs across Telecom, Media,
Technology (TMT) vertical.
Date: 12th Dec
Topic: Business Transformation through Inner silence Transformation
Guest: Pradeep Kumar Cheruvathoor
Designation: CEO & Founder at Ameya- The Inner Silence Happiness Transformation Program for CEOs,
Coaches and Business Owners. Empowering 100 leaders in the Next 12 months. #startupbusinessacademy
Date: 19th Dec.
LIST OF VALUE ADDITION GLOBAL SHOW
UPCOMING EVENTS
LEAD LIVE LAUGH

Divya: Good evening, Nathan ! Please tell us about you, a bit
about your background and about your interest in content -
where it all started ?
Nathan:IwasborninCalcuttaandraisedinMadrasandthenwent
toJamshedpurandbeeninBiharandBangalore10yearseachand
currentlyliveinHyderabad-soIhavebeenallovertheplace.Icome
fromahumblebackground,thefortunatethinghashappenedto
mearemyparents,theyhelpedmefocusonmystudiesandIdid
verywellacademicallyandwasthebestoutgoingstudentof
VivekanandaCollegewhereIspecialisedinMathematicsandthenI
graduatedasatopperfromXLRIJamshedpur.
Divya:Thatisfantastic,sotellusthefullstory-Mathematics-HR-
Writing,howdiditallhappen?
Nathan:So,originallywhenIhadatoss-uptoseewhatshouldI
reallydo?ThechoiceswereEngineering,MedicalScienceandbea
Doctor.Ireallyatthebackofmymind,didnotwanttobea
CharteredAccountant.whatIdidnotwant,Iwasclearabout.Ihave
alotofinterestinLiterature,soIwantedtodoBAinliteratureor
economics,oneofthesetwobutIgotneither.ButIwassuretoget
intowriting.SorightfrommyschoolandcollegeIhavejustkept
writing.Iwouldwritepoems;Iwouldjustsortthemawayandkeep
themseparately.
One of the good things that happened recently is the fact that
the internet has completely blown away everybody’s
mind.These worlds of opportunities presented itself on a
plate.
I thought to myself why not that I put down my ideas and
wanted to present it, so I have started to write stories, I write
very short stories, very quick stories, of no more than 400-450
words, and that should not take 2-3 minutes to read them, but
yet be impactful. So that is called the Slice of life, Slice of work
. So that is the story part of it. The one which is to do with
Office Truths, is something that I experience every day. Then
would I sort them away and then cobble them together and
keep it short. Because the idea is that it should be a PIZZA
when a reader reads it.
Yesterday I got a call from long last friend and he spoke to me
passionately about the one liner I wrote on LinkedIn and Twitter
and I was bowled over.He just cannot give up and spoke to me
continuously for 30 minutes on the 1 liner I wrote for him- “the
impact of what words can have on people is Stupendous. Another
example- wrote something and I just posted and left it, normally I
like just to read people’s response, it is just impossible to read all
comments. But this one comes to my mind and it lifted my spirits
and I was really blown away, because the girl had written
-“Thank you for what you wrote, because I was at the point of
giving up on my life and your words gave me courage to stay
rooted.” ” So, this is a general message of hope, made such an
impact on somebody and it got me do think that my I should do
more of this!
Nathan S VPartner & Chief Talent Officer at
Deloitte India
Nathan S V is a Partner and Chief Talent officer at
Deloitte India. Apart from being a senior HR leader with a
Corporate he has varied interests- often considered as a
life skill coach, mentor and a speaker is amongst the
active LinkedIn users and an influencer in his own merit.
He often posts his famous a 2-4 liners that creates a
great deal of impact, under #OfficeTruths.
Divya Shlokam recently caught up with Nathan in a
freewheeling video interview. Nathan reveals his
background and explains how he uses LinkedIn platform
to manage his online presence as well on his penchant
for Content - excerpts from the interview:
COVER STORY
ULTIMATE
SHORT CONTENT MAVEN

Divya: Continuing on the content, now I would like to know that you did you
start writing for LinkedIn and Twitter. How much effort has gone into it?
And it is always easy to give up, how did you sustain ?
Nathan: I think it started about 5-6 years ago and I was not somebody who
was regular and then one day it occurred to me that maybe I should be
regular. why? Because somebody hinted me on saying I do not see your one
liner what happened? You are always keen to see as soon as you write
something and somebody responds, take a pause, and try to respond to
that because that creates a conversation. It is difficult to follow the
conversation for a lot of people but in the beginning it is a little engaging,
sometimes a little burdensome but it is worth when you put it all together .
Divya: Yes, now that people have started calling you “The Content King of
2-4 liners ” in India.So what does someone do to start ? What is your
message for starters ?
Nathan: I don’t know if I want to give a message, but I would just say BE
AUTHENTIC. Anything that you write, don’t let it be a Banal, placid or
something that heard somewhere, read somewhere and then you put that
in. The moment you do that you lose your Originality, and you are not giving
a part of yourself. Every time you put yourself on a 2 liner or a 4 liner.
Whatever you write, recognize but it is a part of you that you share, and
people are interested in that.People will easily know whether this is
general, this is something that comes from heart and not really something
you read and this comes from your mind .Nobody is interested in the
intellectual side of you, we are always interested in the other side which is
the human side.
Divya: Absolutely. To gain more followers, today’s game is also to get more
followers and connections. To share something generic, something
entertaining, inspiring to people and this is how more people flock to your
timelines. But on the other side you are also talking about being authentic,
so how does one balance it?
Nathan: I think this is what happens, one, you would have to really set aside
some time for it.2) you would really have to read .
So I recommend something to everybody “read 7 pages a day.
Divya: Alright, read any Book ?
Nathan: Any book.so people ask me why 7? It is an easy thing to remember
“SAPTAPADA” which means “7 steps” but leads to communion in our
tradition.It leads to a marriage or some sort.This is a marriage of your mind
with your heart. Because when you read you start to relate, recount, Elon
Musk said something powerful, he is one of the most creative inventors in
the world.and he says - “” you can read lot of things, but thing is how do you
connect things together ” so it is all about connecting the dots, really.
COVER STORY

Divya : What is your comment on more content and more followers ?
Nathan: it all starts with what do you really want to do? What is your
goal?
Its all about your intention. By the way - my followers’ shift. Becoming
the Top Influencer is never my intent, I must have been amongst the top
influencer for the last four years.I need to engage, rarely I share the
someone else’s content. I need to express myself, that is me. if I say Dr.
Kalam said this, that is fine or that is inspiring enough but if somebody
puts out something and I forward, I feel that is not me, that not my
authentic self.
Divya: Absolutely, this is very clear - you create your own content than
copying and curating content. Now I would ask you about your idea
about your 2-4 liner nuggets of wisdom. How do you work on your posts
? any philosophy ?
Nathan: My philosophy is that I have received a lot in my life Divya, it is
now time for me to give back and when I say give back its just the
“GYAAN”. I can share my experience with you, and I do this more for me.
It is like a routine ; I need to find some way to express and you will never
know how this will impact and who.
Words can make an impact with people, so I think if there is a way for us
to make a certain optimism in people’s life on a consistent basis, we
must do that. Help excite people to start thinking differently. Be
authentic!
Divya: so, what is the process involved in this, Nathan ?
Nathan: The process is very simple before I go to bed, even if I am
watching a movie, there is a thought comes to my mind, I will write it
down. These are random thoughts. But the next day morning, I write it
down properly and its ready to be posted. I also post this on a particular
time- before 7.30 am. When people get up in the morning, they look at
their phones and I want to capture their attention. I only post when I
feel strongly about the idea.
Divya: Do you have a content repository, inventory, or a Bank ?
Nathan: Yes, indeed. I do 2 things-
1) Every single word that I have written for last 3 years, I have this as a
compendium.
2) I will create content just for not today but also for tomorrow.
One of my readers is also a good friend of mine, what he has done is he
has compiled my whole writing and every New year’s day he would
send that to me and say you got to write a book. All I need to do is to put
all these together and create my book, that is all.
Divya: So, how do you go about utilising the inventory of content that
you have created ?
Nathan: I make a repository of the content. The key is because I like it
and people would like it. I will time my posts ; some are time sensitive.
For, instance, there are times of the year when people will be
undergoing their appraisals. This could be the most stressful time for
them. At this point of time, I post certain relevant content and that
would help people, that is it.
Divya: Nowadays there are a lot of content creators, social media
planners. Do you believe in the concept and do you recommend people
to take support?
Nathan: For me, I believe I should do it all by myself, even though it puts
a lot of pressure on me. Some people full time staff to help respond to
all of posts and questions.But then, I feel I lose authenticity. if you do
that.People will not relate to me because that is not me. So I do not. I
think the trick is to start early -I managed this over a long period of time
and hence connections and hence it worked .When I write my blog, 2
pieces of blog that write-slice of life and slice of work, they are intense
and strong blogs. After I write them, I send it to a friend of mine named
Shubham Das and request him to look. He is like my editor, he is honest
and would say this is not right, Nathan.A good editor challenges me-
you need somebody who can help with you that. I chose Shubham Das
because he has strong communication skills and I respect him.ISSUE #5 - NOVEMBER 01-15, 2020PAGE 23
COVER STORY

Divya: That is an awesome take away on editing. Please give our audience your
3 Do’s and don’ts for LinkedIn posts
Nathan: 3 Do’s and 3 Don’ts :
Do’s:-
1. Please make sure that you are consistent.
2. Get onto a subject that you are good at or something that appeals to you
.Don’t take the subject where you do not have a good knowledge about.
Creating knowledge does not help.
3. Find a way of writing it in a such a way that attracts people to what you have
written. The way you write is as important as much what you write.
Don’ts:
1. Do not argue with anybody who has responded negatively to what you have
posted.Recognize if you do not respect a person, you would have lost an
audience. In fact, they are giving you a counter, so do not engage in that.
2. Make sure that you find time to respond, so when somebody asks you a
question, do not forget to respond.
3. Do not copy/ paste from somebody without giving them the credit for it, so if
you just lifted something, add a bracket give credit.The moment you add it then
clearly the whole thing comes to life, and even the person who reads it later
will say - Yes, this makes sense.
Divya: Now the final question ? Where do you see the future of content and
content marketing and how does the industry professionals or leaders use
content to their advantage.?
Nathan: I think the content is very important, the problem with content is there
is too much content today. Trillions of books on the internet so that means the
content is all over. What one needs to do is find a way to curate that content ?.
How do you assemble them, how do you bring in certain perspective ? string
them together. I think that is going to be very important for us.
The future of content also lies in how we manage to bring in different points of
view and how do you also challenge the audience, but the second is not
responded. Today you have many competing platforms, each claiming to be
better than the other. You cannot fight with platforms, you cannot fight with
content, The only thing that you can do is very much like an artist - everybody
has colours but there are some painters who could better jobs than others.
Picasso has said this that it took me 4 years to practice painting a Rembrandt a
very famous painter and he said, it took me a lifetime to paint like a child.You
will always remember that people will have pictures drawn by the children you
know why people keep that, because they cannot do the same painting now.
Content is akin to a child’s first painting ; it has got to be original and authentic.
Shloku - Listen from experts like Guy Kawasaki and Peg
Fitzpatrick on content management. Make a plan . Use an
editorial calendar . Pass the Reshare test. Reshare your pals’
posts. PiggyBack on Curation and Aggregation Services.
Share what’s already popular. Use lists, Circles ,
Communities and Groups. Seize the Holiday . Add RSS feed .
Take Advantage of user-generated content. (Reference : Tips
from the art of social media)
If you would like to watch the full coverage
of the interview with Nathan S V, please
check this: What are the Secrets of Social
Media Influence?
https://www.youtube.com/watch?
v=M8U9yLvyTho
COVER STORY

This session was done on Creative Morning Platform, which is the world’s largest
face-to-face creative community in 219 cities across 67 countries. People across
the globe from Germany, India etc participated in this, and shared wonderful
feedback and appreciated the topics covered.
https://creativemornings.com/talks/build-a-power-packed-presence-build-your-
brand/
Creative People
Global Community
17 Oct
19 Oct
LinkedIn Webinar
Hinglish training for undergraduate students of IITM. They learned how to get
internships and build a network with professionals.
22 Oct
Personal Branding training to the youth and entreprenuers given in the session.
Youth 2.0
Career and
Entreprenuer
18 Oct
Content marketing for professionals, how to use Linkedin to build a personal brand.
25 OctHow to get a job, business, and freelancing opportunities using LinkedIn and
personal brand.
WORKSHOPS
CONDUCTED RECENTLY
LEAD LIVE LAUGH

1st Nov Linkedin Webinar
Build your personal branding through linkedin
Link: https://bit.ly/2GbNwEb
8th Nov LinkedIn webinar
Grow your influence using LinkedIn
15th Nov LinkedIn webinar
Get Growth opportunity using the power of
LinkedIn
22nd Nov LinkedIn webinar
Learning to grow your network and creat
intersting content on LinkedIn.
UPCOMING
WORKSHOPS
LEAD LIVE LAUGH
Get FREE training conducted at
your institution, office, trade
association or group.
Contact:
leveragelinkedin@divyashlokam.com

Featured
Corporate
Bennett Coleman
and Co. Ltd.
(Times Group)

VineetJain
Bennett Coleman and
Co. Ltd. (Times Group) ..
a Powerhouse of
Successful Brands
The Times Group believes in
shaping market trends and
building a portfolio of solid,
innovative brands which keep
them ahead of competition. The
flagship brand, The Times of
India, is the world’s largest
circulating English daily and The
Economic Times is the world’s
second largest circulating English
Business daily. They have
continuously grown, driven by
the indomitable spirit to question
the conventional wisdom and
change rules of the game.
Courtesy: Times Group

Subsequently the paper saw its ownership change several
times until 1892 when an English journalist named
Thomas Jewell Bennett along with Frank Morris Coleman
(who later drowned in the 1915 sinking of the SS Persia)
acquired the newspaper through their new joint stock
company, Bennett, Coleman & Co. Ltd. (BCCL).
The company, by that time consolidated in the Times of
India Group, was taken over from its British owners in
1946 by industrialist Ramakrishna Dalmia.
Ramakrishna Dalmia (7 April 1893 – 26 September 1978)
was a pioneer industrialist and founder of the Dalmia-Jain
group or Dalmia Group and The Times Group.
Sahu Shanti Prasad Jain was entrusted running of Bennett,
Coleman & Co. Ltd. and he rebuffed his efforts to resume
command of the company. Jain would buy the company a
few years later and the company would be primarily run
by his family in the years after The company expanded its
presence in the Indian media sphere by founding different
papers and local editions of The Times of India.
Today, The Times Group has multi-diversified media
portfolios such as Newspapers Television, Internet ,
Business solutions , Real estate, among others. It has
market leadership in many of the businesses that it is into.
Also Times Internet is an Indian company which owns,
operates and invests in various Internet-led products,
services and technology.
The times group is also the proud publishers of 20
different categories of Media publications that include The
Economic Times , Filmfare and Femina. The Economic
Times is the world’s largest financial Daily and Filmfare
and Femina Awards are the most coveted titles the Indian
Film and the fashion fraternity cherishes for decades. The
group also boasts numerous Global media alliances and
syndication services, and it is amongst the largest
employment providers in the country.
Bennett Coleman and Company Limited
In the beginning was the word . And then there was news.
For more than 178 years there has been a company that is
making , creating and recording the news , views and events
in India and the world at large , arguable the Content Monster
of the Country – BCCL aka The Times Group.
Even as we focus on content in this edition of the magazine ,
LEAD proudly presents the giant in the Content Industry-
India’s Largest and most diversified media conglomerate :
Bennett, Coleman and Company Limited, commonly known as
The Times Group. The Audit Bureau of Circulations reported as
early as in May 2014 that The Times of India had the largest
circulation of any English-language newspaper in the world.
The country’s most widely read newspaper , even better to be
recognized as among the most respected publishing houses.
It also unequivocally the largest selling English broadsheet in
the world. The company remains a family-owned business
with Sahu Jain family owning a majority stake in The Times
Group. The Times Group has over 11500 employees and
revenue exceeding $2 billion.
TIMES GROUP
India's largest Media
Conglomerate
In History of The Times Group
The Bombay Times and Journal of Commerce was first
published on 3 November 1838, a predecessor of what would
become The Times of India. While starting as a biweekly
paper, it was converted to a daily in 1850 and in 1859 the
paper was merged with two other papers into the Bombay
Times and Standard under editor Knight. Two years later, in
1861, the paper got a more national scope with the title The
Times of India.
Times Group, check out the times
network for jobs, work opportunities
and more, pls click :
http://www.tbsl.in/
Shloku: Times Business Solutions , started as a
division of BCCL in 2004 with the mission to create an
exchange for job seekers and employers on the
internet. With the growth of internet attaining rapid
speed and being a highly profitable venture, Times
Business Solutions - A division of Times Internet
Limited was born as the "Internet Initiatives" of BCCL.
The
Courtesy: Times Group

Global
Workforce
Global Jobs
Upcoming Awards
Global Events

Company Name: My.Games
Position: Content Manager
Location: Amsterdam
(Remote)
Description: At MY.GAMES, we believe in
projects that inspire our employees and
players alike, and we are dedicated to
bringing these amazing entertainment
experiences to PC, mobile, and consoles.
From planet-hopping adventures in the
depths of space to daring conquests in
medieval worlds, MY.GAMES works with
diverse teams of world-class industry
professionals to bring fun, engaging, and
immersive new universes and gameplay
possibilities to life. How to apply:
https://www.linkedin.com/jobs/view/2166914
518
Company Name: Optimal
Position: Content Writer
Location: Washington (Remote)
Description: Optimal is an organization
responsible for creating and maintaining
websites aimed at connecting students
with the resources necessary to complete
their educations--from learning about
what degree programs are available,
connecting with schools offering those
programs, or finding out how other students
review those schools. We award
monthly scholarships to students in need
and work to provide as much support
and information as possible so that online
education is attainable to anyone
who wants it. How to apply:
358
Company Name: My Dream store
Position: Content Writer
Location: India Remote
Description: We're building a tech-
enabled social-commerce marketplace to
help independent creators/ micro-brands
generate a sustainable income. Backed
by a strong founding team, we've driven
$12mn in sales over the last 4 years
making payouts of $2mn so far to our
resellers. How to apply:
38201
Company Name: LezFly
Position: Content Editor
Location: India (Remote)
Description: We are a creative agency
that thrives on content because we
believe that you would not have been
reading right now had it not been for the
words written above. This is what our day
looks like- Write, Coordinate, Pixiieeee
No, Write, Stakeholder Management,
Pixieee Down, Write, Business
Development, Pixieeee Stop It.
How to apply:
30122
Company Name: CAMP
Position: Content Creator, Contractor
Location: Manhattan, NY (Remote)
Description: CAMP is a Family
Experience Company that creates playful
and meaningful moments for families
everywhere. In our stores and online,
CAMP offers magical experiences that
blend play with product. We create
unique programming and activities for
kids of all ages and their families. CAMP
offers a unique selection of toys, books
and apparel of beloved brands as well as
our own private label. Built to engage and
inspire, CAMP exists to answer the
question of “What should we do today?”
How to apply:
01539
Company Name: Dublin Startup Jobs
Position: Editor, Copywriter
Location: Dublin, Ireland (Remote)
Description: Find a new job today.
Marketplace For Inspiring Jobs in
Europe's Startup Hub.
We list the latest positions from Ireland's
top startups and technology companies.
Jobs include Developers, Designers,
Sales, Online Marketing, Business
Development and more.
Get your positions seen and listed online.
Contact us today about our services...
How to apply:
755033
WANT TO APPLY FOR
GLOBAL JOBS?
LEAD LIVE LAUGH

Company Name: Patch
Position: Content Curator
Location: US (Remote)
Description: Patch is a network of
hyperlocal websites covering community
news in 1,000+ towns across America.
Patch is everything local. Anchored by
our award winning journalism, we are the
only major platform providing hyperlocal
news and information to hyperlocal
audiences. Known as “The Patch” in its
towns, Patch strengthens communities
and community organizations.
As a business, we strive to make local
news a sustainable enterprise so we can
do more of it. How to apply:
14322
Company Name: Baxter Williams
Position: Marketing Content Manger
Location: UK (Remote)
Description: Our ethos is simple –
“CONNECTING EXCEPTIONAL
PEOPLE” and our entire team prides
themselves as a truly transparent,
consultative and professional recruitment
partner for both our clients and
candidates.
Why Baxter Williams?
How to apply:
72642
Company Name: Artisan Talent
Position: Senior Digital Content
Strategiest
Location: Indianapolis
Description: We're a digital, creative, and
marketing staffing agency doing things a
little differently.
Whether you’re hiring talent or finding
work, we’re here to make things easier for
you. Our Account Managers and Talent
Recruiters are leading the way to
successful matches – and it all starts by
nurturing relationships with you.
How to apply:
15213
Company Name: Cella
Position: Senior Content Strategiest
Location: Huston (Remote)
Description: Cella is an award-winning
leader in consulting, staffing and
managed solutions for creative,
marketing, digital and proposal
development teams. We help people
build meaningful careers and partner with
companies to help them win. Our secret
sauce? The Cella trifecta: we have the
right people, we understand our clients
and we deliver results. Success requires
a partner who offers all three. Together,
we put passion to work.
How to apply:
33474
Company Name: Hire Digital
Position: Content strategiest
Location: Greater Malbourne Area
(Remote)
Description: Hire Digital connects
businesses to a curated network of top
talents in content, marketing and digital to
fulfil immediate and long-term needs. Our
algorithm screens tens of thousands of
talents for their technical knowledge,
domain expertise and soft skills, to match
the most qualified talents to you.
How to apply:
37074
Company Name: Phreesia
Position: Content Strategist Manager
Location: New York (Remote)
Description: Leading healthcare
organizations choose Phreesia to
revolutionize their point of service. In
medical groups of all sizes, Phreesia’s
flexible and scalable platform drives
tangible results across administrative,
financial and clinical operations so that
staff can focus on providing exceptional
patient care.
How to apply:
84931
LEAD LIVE LAUGH
WANT TO APPLY FOR
GLOBAL JOBS?

ISSUE #5 - NOVEMBER 01-15, 2020PAGE 33 Source: Internet
Epica Awards
KEY DATES
Early bird entry period (100€ off):
July 1st to August 31st 2020
Normal entry period: September
1st to October 15th 2020
DEADLINE EXTENDED TO
NOVEMBER 2nd 2020
Shortlist publication: December
1st 2020
Ceremony: December 17th 2020
Final results: December 18th
2020
Global Cotents Awards
The Global Content Awards
celebrate excellence in content
marketing and rewards agencies
and in-house teams across the
world who are creating high
quality, valuable content which
attracts, informs, engages and
retains an audience to ultimately
deliver traffic and profit.
Deadline: 9 Nov.
Final Awards: 19 Nov 2020
Festival of Media
The Festival of Media Global
Awards is the only awards to
celebrate the best media
campaigns from around the
world, open to all those involved
in brand communication including
agencies, media owners, brands,
ad tech and communication
specialists.
Open for Entries: Wednesday
25th November 2020
Early Bird Deadline: Thursday
17th December 2020 (£375)
Standard Deadline: Thursday
28th January 2021 (£390)
The Digiday Content Marketing
Awards
The Digiday Content Marketing
Awards recognize the companies
and campaigns using content to
modernize media and marketing.
Over the years, the awards have
honored leading work from
brands, agencies, publishers and
tech providers like Atlantic
re:think, Popeyes, Rogers and
Cowan PMK and more.
KEY DATES
Early Deadline: December 11,
2020 .. $449 per entry
Regular Deadline: January 29,
2021 .. $549 per entry
Last Chance Deadline: February
19, 2021 .. $699 per entry
International Performance
Marketing Awards
27 awards being presented to
hundreds of international
Performance Marketing
specialists. Oopportunities
available for exclusive category
sponsorship with lots of benefits
such as your logo is visible
throughout the ceremony on our
ceremony viewing page, the
opportunity to write an article on
PerformanceIN.com and much
more. Find out how you can
sponsor today.
01.07.20 Entries Open, 06.08.20
Earlybird Entries Deadline,
20.08.20 Regular Entry Deadline
17.09.20 Last Chance Entry
Deadline, 21.10.20 Shortlist
Announced and Industry Choice
Voting Opens, 24.11.20 The
Virtual Ceremony
International Hotel Awards -
Asia Pacific
The International Hotel Awards
have evolved from the long
established International
Property Awards which have
become regarded as the
definitive awards’ programme
and focus on both residential and
commercial sectors. The awards
are split into regions covering the
Americas, Asia Pacific, Europe &
Africa, Arabia and UK.
Deadline: 23rd Dec 2020
Awarding: 14th May 2021
Industry: Hospitality Sports and
leisure
Region: Asia Pacific
Contact: +44(0) 1245 250981
AWARDS THAT YOU
WANT TO WIN
LEAD LIVE LAUGH

Digital Signage Awards
With the announcement by ISE
that their show will move to June
or later we have decided to
announce the Digital Signage
Awards winners on February 3
but avoid the Covid-19 risks
associated with a physical event
and stream the Awards
presentation over the Internet.
Entries close on September 30,
2020
First stage Judging takes place
during October
Second stage Judging takes
place during November
Assessment of the nominations
for Most Outstanding Individual
or Company will take place after
November 30
The online presentation of the
Digital Signage Awards will take
place on Wednesday February 3,
2021
The Drum Awards Social
media
Whether running an international
campaign or reaching a local
audience, social is part of every
media plan. While anyone can do
social, not everyone can do it
well, so who is really cutting
through? The Drum Awards for
Social Media is a global award
highlighting the people and
campaigns who really are the
best of the best.
The shortlist has been
announced and the winners will
be revealed on 12 November at
4pm BST(add to calendar).
Entries are now closed for 2020
and will reopen in 2021
Rebrands 100 Global Awards
Showcase your effective brand
transformation capabilities and
successes to clients and
prospects. The REBRAND 100
Global Awards is the first, global,
highest, juried recognition for
excellence in brand repositioning.
Any other “similar” program is
simply an imitator.
Apply here:
https://rebrand.com/2020-entry-
fee/
The Immortal Awards
The Immortal Awards is a global,
free-to-enter advertising award
for all Little Black Book’s
members. Launched in 2018 as
a modern award for the new
world of advertising, The
Immortal Awards is simply about
celebrating the best creative
work in the world – with no
confusing categories or chunky
entrance fees . Inspired by Sir
John Hegarty’s belief that
creative companies rarely create
more than five genuinely award-
worthy pieces per office a year,
The Immortal Awards only allows
entrants a maximum of five
entries .
Award date- 15th Nov
THE INDIE AWARDS
The Indie Awards are the only
large scale international awards
designed exclusively for
independent agencies of all
communications disciplines and
judged by independent agencies.
This is the chance to benchmark
your work against the best in the
independent sector.
Entries open 13th June 2020
Entries close 30th September
2020
Judging round one 16th - 26th
October 2020
Shortlist announced 27th
October 2020
Awards presentation 19th
November 2020
LEAD LIVE LAUGH
AWARDS THAT YOU
WANT TO WIN

ABX20 Transitions Annual Tradeshow
to Virtual Experience
ABX20 has transitioned from in-person
to a fully virtual event with new dates of
December 2-3. Our slick virtual platform
will ensure you still experience the same
high-quality content you expect from
our physical events.
Date: 2-3 Dec
Register Here:
https://www.abexpo.com/en/home.ht
ml
2021 B2B Content Marketing
Wednesday, October 28, 2020 | 2:00 PM
Eastern Daylight Time | Free Webinar
New research from Content Marketing
Institute and MarketingProfs shows that
83% of B2B content marketers pivoted
quickly in response to the pandemic. And
the changes weren’t just reactionary:
86% expect some of the changes to stay
in effect for the foreseeable future.
Register Now:
https://news.contentinstitute.com/on2
4102820?utm_source=CMIEVENTS
CONTENTIXX
The concept of CONTENTIXX ia as simple
as it is ingenious: The best speakers in
the content marketing industry impart
their knowledge at that event and then
aswer questions during intensive
networking. I over 60 cotent marketing
workshops and networking sessions you
will get the httest marketing cases and
the best expert insights from national
and internationl brands.
Date- 9-10 March
Location: Berlin, Germany (Virtual)
Register Here:
https://www.campixx.de/event/conten
tixx-2021/?tickets_process=#buy-
tickets
DIGIMARCON
Welcome to the most comprehensive
Content Marketing Events Guide online!
Your number one resource to find the
best, top voted, must-attend content
marketing events for 2021. If you know
of an event that is not in the list below,
please submit that event to us so we can
add it to the list. If you have attended
any of these events in the past, please
vote for them. Enjoy
Online: Live & On Demand
Dates: November 17-19, 2020
Website: https://digimarconlatam.com
Content Marketing Summit
Content Marketing Summit, as the name
suggests, is a premier event where some
of the greatest minds, savvy brands,
renowned publishers, innovative
technology enablers and leading
practitioners from across the world
come together to explore the exciting
world of content marketing.
Date-4-6 Nov
Register Here -
http://virtual.contentmarketingsummit.
org/index.aspx
Location: Singapore (Virtual)
Traffic and Conversion Summit
The world has changed and marketing
HAS to adapt to it. We are far enough
away from the start of COVID to have the
actionable data, but not so far away to
have lost the context and opportunity.
That is why all our speakers have
reworked their sessions based on what
has changed and what hasn’t changed,
to provide truly the most up-to-date
marketing tools, tactics, and strategies
you can get anywhere.
Date: 15-17 Dec 2020
Location: San Diegio
Register Here:
https://trafficandconversionsummit.co
m/
Strategic Marketing Summit
Strategic Marketing Summit USA 2020,
organized by Incite Group, will take place
on 5-6 November.
Strategic Marketing Summit USA 2020 is
the must-attend event for those looking
to reinvent their marketing and engage
their customers. Reuters Events will
bring together those who successfully
led their brand through the
unprecedented crisis of Covid-19. These
executives will share how they adapted
their strategy to meet new customer
expectations, new marketing trends, and
what this means for the future of the
brand.
Online
Date- 5-6 November
Website: http://bit.ly/v-mar-s
DAM Fest Europe
DAM Fest Europe 2020, organized by
Henry Stewart Conferences, will take
place on the 3rd of November.
DAM Fest is Europe’s leading online
conference which is dedicated to Digital
Asset Management, providing e a unique
environment to exchange knowledge,
experiences and build long-lasting
professional networks.
Online
Date: 3rd Nov
Website: https://bit.ly/dameu
Festival of Marketing 2020
The Festival of Marketing is a unique
digital experience where ambitious
marketers can discover, learn, celebrate
and shape the future together. As the
world of business begins the path to
recovery, the marketing community will
gather at Festival to create a blueprint
that will lead their brands through
change.
For more Information:
https://www.ingcreatives.com/
GLOBAL EVENTS
LEARN | EXPLORE | ENGAGE
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DSMN produces VAGS, wherein we
are spearheaded to invite leaders
from 100+ countries.
The show focuses on helping you
grow exponentially in your personal,
professional & business
environments.
Top influencers, entrepreneurs &
Corporate Leaders have so far
shared "HOW-TO" insights on
Content, Social Media, Career,
Awards, Immigration, Settling
abroad, Technology & Industry best
practices, Leadership,
Entrepreneurship, Personal Finance,
Wealth Creation & More.
Hi, I am Shloku (your digital bestie) I am
back, let me share where I work, I work
with Divya Shlokam Media Network
(DSMN), I am proud to share what my
company does & how can it help you or
your organization. For each issue, I will
talk about one big problem my
organization can help you solve.
VALUE ADDITION GLOBAL BUSINESS
SHOW (VAGS) & PODCASTS
We can help you create your
corporate business shows live or
recorded on Linkedin, Youtube,
Facebook & Twitter.
We can help you get your online
meetings' fully engaged & become
more productive.
We can train your people on using
effective ways to make your
meetings inspiring. Call us for the
"Virtual Meeting Facilitators
Program"
What can we do for your company?
1.
2.
3.
Now no more boring, tiring & serious
meetings. Engage & evolve in each
meeting of yours with our facilitation.
DIVYA SHLOKAM MEDIA NETWORK
Let us talk now, at
contact@divyashlokam.com
WANT TO GO LIVE
WITH YOUR SHOWS?
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LEAD ( Lead ,Live and Laugh ) is a magazine that covers matters related to issues
impacting the Global workforce .
The magazine is sponsored by DSMN and with contributions by people from various
walks of lives and by like-minded volunteers and professionals provide their time
and talent to help create a meaningful impact to the society at large.
This global community of small team help energize and discuss big ideas together.
We believe in the power of ideas and the magazine also captures among other things
the latest trends on the social media , tips , tricks and too and frequent, face-to-face
conversations with experts from a variety of industry professionals aimed to
positively impact ourselves, our communities, and our world.
KNOW YOUR
MAGAZINE
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